Jenna Fraser Email & Phone Number

Halifax, Nova Scotia, Canada

Halifax, Canada Area

Halifax, Canada Area

Halifax, Canada Area

Halifax, Canada Area

-Develop and execute short term and long term product strategies, helping to achieve long term revenue and profit goals -Develop product positioning and communication points -Conduct market research, gather industry expert opinions and quantitative and qualitative market data -Provide new product requirements to the product development team -Develop pricing proposals and establish final pricing model, price lists, guidelines, and procedures for selling the product -Work with sales to develop go-to-market strategy, providing product positioning for markets, buyers, and target customers and assist in launch execution -Identify competitive offerings in the market, review their niche, approach and success in the market and assess their strengths and weaknesses -Identify new market opportunities and target customers -Provide input on distribution and sales strategy as needed

-Support Product Managers in research and execution of plans and programs for marketing strategies.-Support Product Managers in measuring results of initiatives.-Ensure websites are regularly refreshed, and coordinate web marketing initiatives in conjunction with webmaster.-Monitor external websites for currency, consistency and adherence with branding strategy. -Support Product Managers in conducting primary and secondary research.-Track competitive and customer activity. -Assist in preparation of presentations and support stakeholder relationships. -Conduct in-services.-Assist Product Managers in executing initiatives to support the sales force.-Coordinate tradeshows.-Attend/work tradeshows as appropriate.

-Worked with the company in 2007 and again after my year abroad in 2009.-Responsible for handling telephone support inquiries and sales for Corel software users worldwide, predominantly in North America and in the United Kingdom. -Required to identify and recognize technical problems and to take prompt action in order to resolve them following a first call resolution strategy.-Responsible for handling all Spanish based telephone inquiries in North America for customer or technical services. -Gained training for using all of the company’s software products including Corel DRAW, WordPerfect, Paint Shop Pro, VideoStudio, Painter, Digital Studio, etc.

Bachelor Of International Business, International Marketing & Trade

Certificate In Business Communications

Exchange Year Abroad