Jenna Meyer Email & Phone Number

-Develop, execute and manage strategic integrated campaign plans based on market trends and competitive insights.-Collaborate with research and creative teams to develop new brand guidelines and launch campaigns.-Strategic partner in the development of new website content and creative execution.-Maintain consistent branding message throughout all campaigns.-Write and present strategic campaign briefs to the client and internal creative teams.-Work closely with the analytics team to learn and optimize throughout the life of the campaign.-Partner with digital experts to bring SEM, media and social channels to life-Manage day to day client contact, relationship and project timelines.-Ensures all projects are completed on-time and on budget.-Lead weekly status meetings with client and internal partners.

Leverage last year business results, site analytics, this year sales strategy along with competitive analysis to craft message hierarchy and promotional tactics for the digital experience.Provide merchant allocations by business to drive sales.Collaborate with digital designers and the creative copy team to help craft new and innovative ideas to be displayed on mobile and the homepage.Partner with the digital analytics team to analyze business across devices.Responsible for seeing each project through from start to finish to be delivered on time.Manage process changes and continually look for opportunities for improvement.Helped create new process and procedures to be more efficient along with clear roles and responsibilities for business partners.

Menomonee Falls, Wi

-Manage the advertising process for 6 buying offices from the strategic pre-planning stages through final blueline, ensuring all deadlines and changes are met along the way.-Lead monthly ad planning meetings with all Buyers, Assistant Buyers and Divisional Merchandise Manager to ensure planned strategies will be effective. -Plan additional ad exposure while maintaining the division’s quarterly & yearly budget.-Represent the division in all ad meetings and serve as a liaison between Marketing & the Buying office.-Help plan exposure of products in various marketing vehicles including Facebook and Instagram.-Work with In-Store Marketing & Merchandise Presentation teams to ensure all graphic needs are met.-Partner with the Creative Concept Designer on a weekly basis to ensure our ad vision is realized.-Coordinate all Home Mailers, PR Look Books, program shoots and graphic turn-ins for the division.-Proof all email marketing & direct mail on a weekly basis.-Serve on the Marketing Allocation committee. Tested the new Marketing Allocation system and provided insight on needed changes for the system and process before company wide roll-out. -Serve on the Tab Optimization committee. Helped plan out the new advertising process to create efficiency across multiple areas within marketing and throughout the whole buying office.-Train new Assistant Buyers and Merchandise Specialists on the advertising process, roles & responsibilities.

Menomonee Falls, Wi

Utility bedding, Dec Home, Bath towels & Rugs (4/08–8/10)Contributed to the success of the Utility Bedding office by consistently achieving sales goals and plan, leading to the buying office of the quarter award.Fully responsible for the ad forecasting and weekly turn-in process for the office.Submitted monthly ad recaps to vendors.Served as a Divisional Merchant Coordinator back-up.Created a tracking spreadsheet to ensure all products within the department were posted on the Kohl’s website.Proofed product descriptions on the website in order to ensure accuracy.Wrote, updated and tracked all purchase orders for the office.Provided weekly sales updates on all test programs within the department.Acted as the primary liaison between vendors, customer service and the buying office.Trained new Specialists

Assisted with creative concepts for program themes which included email, marketing materials & promotion.Provided and compiled sales support materials and educational pieces to be used for future reference.Informed more than 250 sales team members of their performance in incentive programs on a daily basis.Served as a reliable resource for special projects as needed within marketing team.

Business Administration, Marketing

B. S, Marketing