Jenna Britton personal email
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I’ve been telling stories for as long as I can remember. Before I even knew how to write the alphabet, I’d tell stories to my mom who would patiently scrawl the words down for me. As an adult, my love for stories has manifested as a 16-year career in writing, communications, storytelling, and marketing.I currently manage Diversity, Equity, and Inclusion content strategy and storytelling at grocery and household delivery service, Shipt. In my role, I’m working to raise awareness of Shipt’s DEI journey by developing and driving a creative internal and external content strategy that sparks engagement with our employees, shoppers, customers, and partners; and that supports our ability to achieve key diversity and inclusion business objectives.Before Shipt, I managed public relations, digital marketing, community engagement, content strategy, print and online editing, storytelling and copywriting efforts for companies such as adidas, Mattel, Westfield, Career Contessa, Otterbox, and more.But I am a writer, first and foremost, having spent many evenings and weekends writing articles, essays, and other personal stories that explore various topics of interest, such as relationships, personal growth, productivity, career advice, and my own (ongoing) journey to clarity, authenticity, and personal fulfillment. That writing has been featured in Salon, Thought Catalog, Darling Magazine, The Everygirl, and several other publications — including The Independent, a print publication I co-created to provide thought leadership and educational content to independent creatives and freelancers.I've also given a TEDx Talk on how story has the power to change your life (and how it’s changed mine). And I wrote, hosted, and produced my own podcast called Brave Enough to Be, about putting personal growth into practice through presence, peace of mind, and taking the brave steps to live authentically.Whether helping companies communicate the why behind what they do, driving DEI through inclusive narratives, or sharing personal stories that foster connection, my career has always been rooted in my passion for community and connection through story. Please reach out and share yours: jenna@jennabritton.com.
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Senior Manager, Content Strategy & Storytelling (Diversity, Equity, & Inclusion)Shipt Apr 2022 - PresentBirmingham, Al, UsI develop and drive Shipt's internal and external DEI content strategy, cultivating a sense of connection and belonging with our employees, shoppers, customers, and partners; and supporting our ability to achieve key diversity and inclusion business objectives.Responsibilities include: - Creating and execute the plan to drive DEI brand discovery and candidate/customer engagement via social media channels and team partnerships - Managing creative support and freelancers on content initiatives - Supporting a cross-functional team of DEI and People partners to plan and execute audience-specific crisis communications or rapid-response comms on behalf of the DEI and the Leadership team - Curating DEI talk tracks for leaders and team members, when engaging with internal and external stakeholders - Developing/managing editorial calendar and style guide for DEI content - Introducing new creative ideas for telling the story of our People & Community led initiatives including our employee resource groups, diversity programs, and HR-led projects -
Clarity CoachBrave Enough To Be 2021 - 2022My Clarity + Connection coaching sessions make it easier to push aside the self-doubt and the societal conditioning to access what you know is true for you; to clearly identify the next steps that are best for you and to provide you with the encouragement and accountability to see them through.These sessions are designed to focus in on an area of your life where you need guidance, reference the nuances of your unique design, help you gain clarity on the answers you seek, and solidify your next steps forward. -
Manager, Storytelling & Advocacy, Global PurposeAdidas Jun 2019 - Dec 2020Herzogenaurach, Bavaria, DeAs the manager of Storytelling & Advocacy, I was part of a two-person function responsible for managing all internal and external communications for the Global Purpose team (including social impact and diversity & inclusion) at adidas. In addition to creating, publishing, and promoting purpose-focused stories to 59,000+ global employees and 200,000+ consumers, I also coordinated several events featuring adidas athletes and influencers as purpose advocates, launched a consumer-facing dot com site dedicated to purpose messaging and stories, and consulted on social impact and DEI-focused messaging within various Business Units and for senior leaders and stakeholders throughout the global organization.With an affinity for writing and coaching especially, I became a go-to on the Global Purpose team — and across the organization — for storytelling, collaborating, and consulting on important, inspiring, and sometimes even difficult topics in the purpose space. -
Director Of MarketingPlus Qa May 2018 - Apr 2019Portland, Or, UsI strategized, created, and executed marketing campaigns to attract site traffic, build audience awareness, and nurture inbound sales opportunities.• Marketing Strategy: Developed primary and secondary user personas, brand positioning and messaging, content style guide, and content creation process guides to align messaging and build audience across platforms• Content Management: Developed editorial calendar, and write, edit, and publish content on a consistent publishing schedule• Analytics Reporting: Track and report analytics, including an overall 38% increase in web traffic, a 52% increase in audience engagement, and 10% increase in inbound leads since May 2018 -
Content Writer + StrategistJenna Britton May 2014 - Apr 2018Los Angeles, California, UsI worked with entrepreneurs to write the story of their business and their brand, and communicated it through strategic copy and content that spoke directly to their customers. • Content Services: Wrote website copy and blog post, email, and social media content for 50+ clients, in industries varying from social media management to experiential marketing to architecture/design and more; effectively managed client communication and meeting deadlines to align with client goals and needs• Content Strategy: Worked with clients to develop content strategy, including content purpose statement, goals, audience persona, marketing messages, and style guide • Content Management: Created and managed style guides, editorial calendar, blog and email content ideation, content creation, content publishing, and community management for clients -
Executive Board MemberTedxpasadenawomen Jan 2017 - Jan 2018Pasadena, Ca, Us -
SpeakerTedxpasadenawomen Oct 2016 - Oct 2016Pasadena, Ca, UsI was one of 15 remarkable speakers from across science, technology, education and the arts, at the October 2016 TEDxPasadenaWomen event. -
EditorCareer Contessa Dec 2014 - Aug 2015Los Angeles, Ca, UsI worked as the first editor for the site, facilitating the development and evolution of the editorial voice, tone, and content.• Editorial Services: Managed editorial calendar, including development of story ideas, assigning articles to writers, editing content according to copy standards, and uploading and managing content on the website• Team Management: Hired and supervised a team of freelancers, working with them collaboratively to create fun, relevant content and offering feedback and guidance as they developed their own professional skills -
Contributing WriterThe Everygirl Aug 2014 - Jan 2015Chicago, Il, UsI wrote informative and engaging articles targeted to The Everygirl reader — a creative, career-driven women between the ages of 21-35 — on a wide range of relevant topics, from travel to finance, home decor to fitness and health. -
Associate Director, Digital Marketing + Client ServicesAttention Sep 2013 - May 2014New York, UsAs the Associate Director of Digital Marketing & Client Services at Attention, I led our internal client teams, grew our existing accounts, and actively participated in new business development. I led strategy recommendations for our clients - introducing new capabilities and technologies and driving high levels of client satisfaction and value beyond what is expected and contracted. I maintained close relationships with our client contacts to ensure organic growth opportunities for their companies and guaranteed we delivered on client campaigns and day-to-day account management.Internally, I managed client account teams to deliver on client work and meet departmental growth goals. I also carefully monitored client budgets and worked closely with my Account Directors and project management teams to ensure our resources were used efficiently and exceeded client expectations. I also led our internal client account teams and sponsored professional development and growth opportunities for the employees I managed. -
Digital Marketing ManagerAttention Mar 2013 - Sep 2013New York, UsAs a Digital Marketing Manager at Attention, I was directly responsible for client and account management, overseeing projects and teams for successful program execution. I also worked closely with my Director-level colleagues to develop digital strategies for clients, including overall plans, objectives, goals, and timelines. -
TeacherWriting Pad Mar 2012 - Mar 2013I taught a class on building a brand through social media to creative professionals. I showed students how to harness the power of Facebook and Twitter to promote themselves, their writing, or their business, with informative craft lectures and targeted brainstorming exercises.
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Associate & Senior AssociateSparkpr Mar 2011 - Feb 2013San Francisco, California, UsAs a Senior Associate at Sparkpr, I acted as the hub of all activity on my accounts. I had day-to-day responsibility for keeping things running smoothly and ensuring deadlines were met.My responsibilities and qualifications included: - Visibility into every program on my accounts, including ownership and deliverables - Solid media relations skills and the ability to deliver high-visibility wins for my clients - Strong strategic skills and comfort interacting with client executives, consistently demonstrating understanding of client business, market and competitive situation - Knowledge of major industry trends affecting clients, the events driving news cycles and ability to proactively exploit them on behalf of clients - Ability to effectively coordinate work both up and down within teams - Developing proactive pitches that positioned my clients inside the trends influencers were writing/blogging about - Proactively developing fresh ideas for pitches, campaigns and programs that kept client work fresh - Ability to write winning PR plans for launches, campaigns, or discreet periods of time - Experience forecasting and formulating client budgetsAdditionally, I contributed to new business pitches through research, brainstorming, and program creation and effectively presented at new business meetings and pitches. -
Community Engagement CoordinatorCollege Summit Aug 2010 - Apr 2011Washington, Dc, UsAs the Community Engagement Coordinator in College Summit's Southern California office, I worked to build College Summit's presence throughout the Southern California region. I was responsible for designing and implementing the alumni and volunteer engagement strategies, as well as managing events. I also supported development, school growth, and executed public relations activities for the organization. Finally, I oversaw spring and summer workshop operations by recruiting and managing summer interns. -
Pr ConsultantSparkpr Mar 2010 - Aug 2010
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Public Relations/Marketing ConsultantFreelance Jun 2009 - Aug 2010As a public relations and marketing consultant, I handled media relations, media targeting and archiving of articles for various clients in the advertising, wireless, online video and branded entertainment industries. I consulted on brand/image creation and messaging, promote community awareness through social media planning and consultation and compiling weekly reports on project performance.
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Project ConsultantVsc Consulting Jul 2009 - Mar 2010San Francisco, Ca, UsI coordinated media pitching and outbound press efforts for various client initiatives, as well as copywriting/editing client press releases and marketing copy and drafting and pitching client submissions for speaking opportunities at various industry trade shows. -
Public Relations Account ManagerVsc Consulting Jan 2007 - Jul 2009San Francisco, Ca, UsVSC is an award-winning strategic public relations and digital marketing boutique founded in 2002 by Vijay Chattha who wanted to evolve the antiquated industry of public relations into a more aggressive and entrepreneurial approach to marketing based on results and creativity.Our mission is to provide and execute innovative ways in which organizations can become vertical market leaders through Visibility + Strategy + Creativity and create brand awareness in an increasingly noisy landscape. VSC is ranked among the top tier of boutique agencies in the United States, according to PRWeek Magazine, and has won 24 awards for its work in consumer technology, mobile, gaming and advertising. -
Social Media Marketing SpecialistRebel Industries Nov 2009 - Feb 2010Los Angeles, Ca, UsI worked with Rebel Industries to help clients recruit and manage relationships with online influencers, research and implement social media strategies, track relevant metrics and develop solutions to optimize social media engagement, compile competitor research reports and create brand/image creation and messaging. -
Marketing AssistantVillage Voice Media - East Bay Express Sep 2006 - Dec 2006As the marketing assistant, I acted as community manager, collecting, inputting and maintaining a promotional email database.I also wrote copy for newspaper advertisements and assisted in planning of East Bay Express Special Issues.Finally, I helped coordinate and execute company events for marketing purposes, including acting as an on-site coordinator.
Jenna Britton Skills
Jenna Britton Education Details
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Loyola Marymount UniversityEducation -
University Of California, BerkeleyMass Communications -
Pasadena City CollegeAssociate Of Arts - Aa
Frequently Asked Questions about Jenna Britton
What company does Jenna Britton work for?
Jenna Britton works for Shipt
What is Jenna Britton's role at the current company?
Jenna Britton's current role is I help people and companies tell better stories..
What is Jenna Britton's email address?
Jenna Britton's email address is je****@****ail.com
What is Jenna Britton's direct phone number?
Jenna Britton's direct phone number is +121399*****
What schools did Jenna Britton attend?
Jenna Britton attended Loyola Marymount University, University Of California, Berkeley, Pasadena City College.
What are some of Jenna Britton's interests?
Jenna Britton has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Human Rights.
What skills is Jenna Britton known for?
Jenna Britton has skills like Media Relations, Social Media Marketing, Social Media, Public Relations, Press Releases, Copywriting, Blogging, Digital Marketing, Digital Media, Facebook, Editing, Marketing.
Who are Jenna Britton's colleagues?
Jenna Britton's colleagues are Graham Hicks, Neema Shakya, Anthony Stallings Ii, Terrilee Lipics, Kayla Lankford, Lanita Williams, Rachel Butcher.
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