Jenna Rowell Email & Phone Number

Helping rural Arizona communities to thrive with a focus on building entrepreneurial ecosystems, increasing and retaining local wealth and talent, innovating workforce development solutions, fostering community-led development strategies, and creating and promoting a marketable sense of place to capture more tourism dollars in rural destinations. Local First Arizona is:- The state’s federally designated Rural Development Council, which includes organizing the annual Rural Policy Forum to convene rural policymakers and leaders on relevant issues and opportunities. - Founder and operator of the Arizona Economic Resource Center, which helps rural communities, tribes and nonprofits to compete for grants and builds their capacity to implement funded projects. - The Keep America Beautiful state affiliate, extending the mission, programs and outreach to rural areas as Keep Arizona Beautiful.

Phoenix, Arizona Area

- Responsible for the company’s positioning on major trends and issues in the industry, region and state through reputational strategies spanning brand management, advertising, marketing communications, media relations, social media, thought leadership, issues management and crisis response. - Lead and develop a team of experienced managers and business communicators who serve as strategic advisors within the enterprise as well as creative thinkers and doers. - Govern the crisis communications practice for the company, working closely across the business units that activate and operate incident commands. This includes supporting the largest nuclear plant in the country with regulatory compliance and operational excellence in the area of emergency response. - Responsible for media relations and financial communications, serving as a company spokesperson and providing employee ambassadors and stakeholder managers with tools they need for effective engagement.- Work closely with the C-suite to develop reputation and communications strategies, providing counsel and coaching on their execution. - Manage agency and specialty supplier engagements for the company, scoping partnerships and managing their performance on a range of projects from reputation strategies to ongoing training programs to freelance content.

Phoenix, Arizona Area

Manager, Media Relations (2018)- Led a team of five PR professionals in media relationship management, PR strategies, operations support and crisis communications.- Worked closely with executives and other communications disciplines for integrated outreach and messaging to multiple stakeholders including customers, investors and community leaders.- Managed team and activities to achieve aggressive metrics that kept the media relations function closely aligned to business goals and strategies; used robust analytics to guide communications plans and messaging.Manager, Community Affairs (2015-2017)- Selected by Vice President, Communications to lead reorganized Community Affairs team of nine responsible for relationship and reputation management with business and community leaders and public officials.- Managed public outreach throughout the state and hyper local community engagement and philanthropy strategies with a focus on building stakeholder advocacy on energy policy issues and shared community goals. - In first statewide community leader survey in Community Affairs role, stakeholders rated APS #1 for corporate citizenship and reported 95 percent satisfaction with the team.Manager, Employee Communications (2012-2014)- Hired into a reorganized communications department to lead a new team of five employee communications business partners. Served as consultant to Human Resources and Finance and supported special projects for the Chairman & CEO.- Negotiated scopes of work with officer of each business unit, achieving realistic service levels while exceeding the team’s business plan target for client satisfaction (overall score of 97 percent first year).

Phoenix, Arizona Area

- Recruited and relocated to manage employee communications for almost 20,000 Integrated Supply Chain and Finance employees as a communications leader.- Promoted into director role to serve as chief communications strategist for organizations comprising the majority of Aerospace’s employee base. Led communications support for acquisitions, divestitures and manufacturing line moves and closures globally. - Selected by executive team for marketing communications director role, supervising a staff of eight and leading an integrated communications program to support Honeywell’s largest business unit in winning pursuits and penetrating new markets.- Assumed a newly formed role of stakeholder communications director to build and supervise a global team in employee engagement, labor relations, community relations, issues management and support of government affairs and investor relations.

Houston, Texas Area

- Recruited by executive management to lead employee and community relations program for U.S. affiliate of Total, world’s fourth largest oil and gas company.- Created and executed the affiliate’s employee communications program, advising a multicultural executive team on communications through times of significant change in the U.S. strategy.- Developed an integrated communications plan for a major restructuring with a focus on engaging and retaining employees.- Administered a community grants program and represented the company with city councils and on community boards and industry task forces.- Helped regionalize a global sustainability program, including overseeing the work of two graduate students in designing metrics and reporting standards.

- Developed a grassroots media and community relations program in primary markets for an entrant to the deregulated Texas electricity market.- Served as media strategist and bilingual spokesperson for the retail energy businesses Central Power & Light (C&PL) and West Texas Utilities (WTU).- Provided media coaching, talking points and FAQs for media spokespeople.- Neutralized/avoided negative coverage by intervening with customers and Customer Service to resolve account issues, helping protect brand reputation and remove barriers to sales growth.

Houston, Texas Area

- Helped build a corporate and financial communications program for top 10 U.S. independent exploration and production company following a merger.- Produced communications collateral for executive leadership team, including scripts, presentations and earnings announcements.- Coordinated an integrated print and electronic campaign, including newsletters, web site, intranet site, shareholder reports and press kits.- Supported programs to increase employee satisfaction, retention and community involvement (Houston Business Journal twice rated Ocean Energy a “Best Place to Work”).- Following approval of acquisition by Devon Energy, partnered with HR from both companies to design and execute an employee transition program focused on talent retention and cultural integration.

- Managed or supported major accounts including Pennzoil-Quaker State, Pioneer USA, Methodist Hospital and Dynegy for agency specializing in strategic employee communications and turn-key production of communications collateral (annual reports, newsletters, media kits, videos, intranet sites).- Helped develop an integrated communications plan for Pennzoil-Quaker State merger and spin-off of PennzEnergy, standalone exploration and production company.- Launched national partnership of Pioneer USA with Habitat for Humanity as cornerstone of client’s corporate social responsibility program.(Ocean Energy insourced Acclaim Communications' staff in December 1999.)

Tucson, Ariz.

- Managed media relations and employee communications for three unionized producing copper mines.- Served as media spokesperson and on crisis response teams, with major issues including a mid-term renegotiation of a historic labor contract and mine evacuation due to security threats.- Audited employee communications programs in Chile, Peru and Australia to identify best practices; adapted and applied findings to North America.- Developed a face-to-face employee communications program to help drive operational improvements following a sharp decline in copper prices.- Collaborated with senior management, field crews, union officials and external consultants to successfully build community and political support for major operational projects and industry policy changes.

Mba, Marketing

B.S., Public Relations

B.A., Spanish