Lynita Johnson Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona

Phoenix, Arizona Area

- Managed company brand and reputation, ensuring public viewed the organization favorably- Managed both high-level strategy and day-to-day execution of marketing, advertising, publicrelations, and media relations initiatives- Collaborated on corporate strategy and message development, pitch, and announcement plans- Equiped leadership with strong and consistent messaging tools, including speeches and presentations- Ensured optimal functionality, accuracy, and user experience on FeedingMatters.org- Developed communication strategies for delivery of corporate culture and business strategy,including newsletters, press releases, white papers and reports, email announcements, videos, andspecial projects- Actively evaluated opportunities to increase revenue generation and reduce costs- Analyzed industry best practices, trends, performance indicators, and emerging technologies to inform opportunities for improvement- Developed and manages marketing budget- Communicated department progress with Board of Directors as directed by the President and CEO- Day-to-day supervision of marketing team to provide feedback and resolve complex problems- Provided vision, direction, input, and feedback to marketing team members- Recommended professional development for the marketing team

Scottsdale, Arizona

Leads the agency’s consumer goods, wellness, non-profit, entertainment, hospitality and tourism-focused clients, earning coverage in national publications: Epicurious, Food + Wine, Travel + Leisure, Thrillist, USA Today and Zagat.• Constructs integrated and strategic public relations and content marketing campaigns and plans, including tactical timelines and budgets, successfully satisfying clients’ business goals and identifying key performance indicators.• Manages day-to-day PR and content marketing activities and serves as client contact for the agency’s diverse roster of consumer goods, wellness, non-profit, entertainment, hospitality and tourism-focused clients.• Oversees the recruiting, hiring, supervision and development of junior staff and interns.• Assists with training and counseling of agency personnel, including recommendations for training or educational programs for team members and providing in-service training and development.• Participates with agency leadership team in developing proposals for new business opportunities.• Executes digital cleanup and reorganization of agency’s public relations server.• Manages account service providers and vendors, orchestrating a broad set of resources that streamline database management, media outreach, media monitoring, analytics and reporting, while saving the agency $12,500 annually.

Scottsdale, Ariz.

Department and account lead representing more than 15 clients in the lifestyle, wellness and technology industries, including Foodies Like Us, Sprinkles and Z’Tejas.• Created and executed strategic public relations plans to promote new and existing clients as well as Spark Design.• Implemented goal-driven initiatives, including writing, disseminating and pitching press releases and media alerts; developing tailored story ideas and pitches, special events and promotions; along with creating and implementing social media campaigns.• Developed new business bids, in addition to proposals and cost estimates, for current client base.• Participate in client presentations and meetings.• Prepare monthly account summaries, including invoices and media coverage.

Regional spokesperson leading media relations, social media engagement and email marketing directives for Arizona, Nevada and New Mexico, handling local press access for U2’s record-setting 360 Tour.• Planned, developed and implemented public relations strategies to promote events and venues in Albuquerque, Las Vegas and Phoenix, including story pitches; researching, writing and distributing press releases; and organizing events including press conferences and media days.• Facilitated communications with artist representatives (Jay Z, Mariah Carey, A Perfect Circle and U2), venues and media.• Created and activated strategic social media campaigns, building awareness, improving engagement, and driving event attendance and ticket sales.• Supervised on-site media coverage of events and artist interviews.• Generated and executed promotions with media outlets in each market. • Monitored media coverage and reported on key performance indicators.

Frontline of communication for local, regional and national media seeking access to players, coaches, employees and the executive team, including management of media credentials and the auxiliary press box during the 2007 MLB Division Championship at Chase Field.• Facilitated fulfillment of player and media requests and created an opportunity management database to monitor status and success for all player appearances.• Managed spring training, regular season, postseason and daily media credential process from creation to distribution.• Collaborated with Major League Baseball to provide league wide season credentials for designated front office staff, uniformed personnel and designated guests, including executives, coaching staff, players and their families.• Assisted Director of Corporate Communications with developing and executing organization’s off-field communications plan.• Update organizational information for league wide publications such as Major League Baseball’s Media Information Directory, Spring Training Media Guide and Confidential book.• Assist Director of Corporate Communications with developing and executing organization’s communication plan.• Assist in creation of departmental communications and events.• Facilitate the fulfillment of player and media request including creation of an Access database to manage and create reports for all player appearances.

Utility player servicing the public relations, marketing, corporate partnerships, community relations, broadcasting and track operations teams. • Sourced local events for multicultural marketing opportunities.• Overhauled the inner office process for contract distribution, improving the efficacy and efficiency of contract fulfillment.• Developed and implemented the organization’s media and news coverage archiving system.• Planned media familiarization trip for priority media contacts and outlets.

Bachelor Of Arts (B.A.), Spanish Language And Literature

Bachelor Of Arts (B.A.), Interdisciplinary Studies: Business And Communication