Marketing Operations Specialist
CurrentTo support Local First Arizona by managing administrative tasks and projects that enhance operational efficiency and effectiveness, particularly through CRM systems, project management tools, and event logistics.Key Responsibilities:CRM Systems Management:*Maintain and improve CRM systems to ensure accurate data management and efficient workflows.*Collaborate with teams to customize CRM features that meet specific organizational needs.Project Management:*Utilize project management systems to streamline processes and enhance project outcomes.*Coordinate project timelines, resources, and deliverables across departments.Marketing Support:*Manage email campaigns to promote Local First Arizona's initiatives and events effectively. (Keap & Virtuous)*Conduct website maintenance and updates to ensure content accuracy and relevance. (Squarespace, WordPress)Event Logistics:*Provide logistical support for organizing and executing events, ensuring smooth operations.*Collaborate with cross-functional teams to coordinate event marketing, venues, and participant logistics.Achievements:*Implemented enhancements in CRM systems resulting in improved data integrity and streamlined processes.*Successfully managed and executed email campaigns, resulting in increased engagement and event attendance.*Facilitated seamless event logistics, contributing to the success of key organizational events and initiatives.Skills Utilized:*Proficiency in Keap and Virtuous CRM systems*Profiency in Wrike*Strong project management skills, including planning, scheduling, and resource allocation.*Email campaign management using marketing automation tools.*Website content management and updates in Squarespace and WordPress*Excellent organizational and communication skills for effective cross-team collaboration.
