Jenna Tiffany - Chartered Marketer, Fhea, F Idm Email & Phone Number

London, GB

Lead facilitator teaching the LSE Digital Marketing Career Accelerator to a cohort size of 30+ learners.

The Lead Digital Marketing Subject Matter Expert for the development of the LSE Digital Marketing Career Accelerator that covers four courses: 1. The essence of Digital Marketing2. Digital Marketing Strategies and Campaigns3. Impactful Digital Marketing Leadership4. Employer.

London, United Kingdom

We create digital marketing strategies that make you more money or increase charitable donations. It's that simple. The strategies we create aren't guesses, they generate results because they are tailored to your business.We have a combined experience of several decades with both large and small brands across a wider variety of industries in.

Marketing Strategy: Overcome Common Pitfalls & Create Effective MarketingWinner: Business Book Awards 2022: Sales & Marketing Winner: 1st Place: BookFest 2022: MarketingWinner: Gold: Global ebook Awards 2022: Advertising/Marketing/SalesWinner: Silver: Global ebook Awards 2022: Business/Non-FictionPublished in English and Dutch.

Portugal

Barcelona, Catalonia, Spain

Invited Guest Lecturer for 3 weeks teaching Data-Driven & Email Marketing in Barcelona. Class size of 20 with a hybrid between offline and online (majority in class). I created the three-week degree level course content, lesson plans, teaching slides, out of class additional activities (reading, watching, essay writing, quizzes and polls), wrote the.

Bangkok, Bangkok City, Thailand

Lecturer on the modules: Principles of Marketing and Strategic Management.

CIM Level 6 Diploma in Marketing. Online teaching for the 12-week module including assessment 1:1 support, marking and material development. I wrote the course content for the 12-week diploma module, lesson plans, teaching slides, student resources, outside of the classroom activities and resources. I also coached the students to assessment submission.

Achieved the status of Associate Fellow of The Higher Education Academy in recognition of attainment against the UK Professional Standards Framework for teaching and learning support in higher education.

UK

Qualified teacher passing the PGCLT course in learning and teaching in Higher Education. Enhanced my skills, knowledge, experience and scholarship in learning, teaching and assessment of teaching.

Module leader and tutor for a range of courses including: Marketing Principles, Digital Marketing, Strategic Marketing, Strategic Management, Data Fundamentals, Data in the Digital World, Data Concepts and Business Improvement & Optimisation. I have written the course materials for all modules spanning between 3-12 week modules (the marketing courses are.

UK

London, United Kingdom

Online Marketing Tutor (freelance) as part of the London Business School team at BPP. Teaching: Digital Technology Solutions – Marketing Principles &CIM Certificate in Marketing - Level 4

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Bangkok, Bangkok City, Thailand

London, United Kingdom

As of May 2017, I was invited to join the prestigious DMA Email Council as an official member (one of only 20 places available). Prior to this I had contributed to various hubs on the council, as the Co-Chair of the Email Best Practice Hub and a hub member of the Research hub.

Reviewing and authoring email marketing practice, opinion and guidance for the DMA Email Council.

London, United Kingdom

Judge at the DMA Awards 2018 for the Best use of Email category

London, United Kingdom

One of the judge's for 2019's UK Young Lions Competition.

London, United Kingdom

Responsible for all of CIM's Greater London Regional communications strategy, plan and content working alongside agencies and bloggers. This includes social media (Linkedin & Twitter), the GLR Website section, external press content and all email communications sent to GLR Members.

Newcastle Upon Tyne, United Kingdom

London, United Kingdom

Selected as a judge for the DMA UK's marketing awards for all entries submitted to the Best Use of Search category.

Newcastle Upon Tyne, United Kingdom

At Senior Leadership Director Level, heading up the new Strategy services department. Responsible for shaping the services, and the team, providing services to clients, representing the company at external events and to the press. Also involved in shaping the vision of the company.

Newcastle Upon Tyne, United Kingdom

As Digital Marketing Strategist at Communicator, I work with a number of large clients in various sectors: from retail, travel, financial services and not for profit, to help leverage the power of digital marketing to drive database growth, engagement and revenue generation. All strategies created are to optimise for various marketing objectives and.

North Shields, North East England

• Increased Digital responsibility of Paid Search (PPC), managing a large UK & Eastern Europe PPC account, which includes 5 European languages (Polish, CZ, BG, SK, RO)
• Responsible to fulfil performance revenue targets for 3 online marketing channels which is a large part of marketing mix for company.
• The tactical and seasonal industry landscape ensures the large PPC account requires constant attention, alongside meticulous control of the large annual budget
• Responsible for budget management of SEO & PPC, tasked with increasing passenger volumes and cultivating ROI whilst reducing CPA.
• Manager to two Executives; Search Performance Executive who is focused on Bid Optimisation, Keyword Analysis and Ad Copy Testing, as well as granular reporting as required & Website Executive who is responsible for.
• Key testing member for the development of in-house booking engine

North Shields, North East England

• As of April 2013 responsible for 10 websites which include DFDS Seaways.co.uk,.pl,.bg,.cz,.sk,.ro and x4 legacy brand websites for all 6 UK departing routes online. Ensuring optimisation for the online conversion.
• To define and deliver the way to maximize revenue and yield through efficient management of the UK and Eastern European websites & SEO strategy.
• Develop, manage and communicate online campaign evaluations quarterly to the Director & Departmental Heads for all marketing activities developed including clear and concise recommendations for future activity.
• Ensure all online marketing activities are budgeted & achieve the SEO and Conversion Rate targets set.
• Collaborate with online agencies & other international business colleagues to ensure, content optimisation, link building and Online PR are maximised to deliver revenue and support SEO rankings. Including writing and.
• Utilise online analytics such as Headlight & Google Analytics to understand and implement improvements in all online marketing activity, across the marketing mix.

Ashington, Northumberland

• Project manager for the development of a fully transactional e-commerce B2B website with an external agency, ensuring the website fully integrates within existing CRM & Sage systems and meets the commercial needs of.
• Effective management of the Online Marketing budget in liaison with the Marketing Manager and Commercial Director
• Communicate weekly, fortnightly and monthly project progress and recommendations to Directors, VP and Department Heads to ensure targets are met
• Present and train all appropriate business areas including the US Vice President and Boards of Directors on the new B2B website, to ensure its successful launch
• Plan and execute the Launch plan of the new website including; communication to customers of their login details, website guide booklet and incentive offers
• Update, manage and maintain website data for products and customers

Gosforth, Newcastle Upon Tyne. UK

• As website manager at Northern Rock, this role involves both stakeholder (internal and external) and project management within online marketing. Emphasis within this role is placed on improving online customer.
• Project manager for the agile development and design of a new innovative Savings & Investments website which included a new CMS whilst managing relationships with internal stakeholders and external suppliers
• Plan, develop and execute online marketing campaigns and email marketing campaigns, using SEO, social media, PPC and creating product specific landing pages from affiliate banner advertisements to increase conversation.
• Provide innovative ways to improve online campaigns whilst supporting offline campaigns to acquire new customers
• Enhance the online customer journey and conversion rates by using insight from analytics such as Tealeaf and Google Analytics
• Work with the online media agency to ensure efficient link building and online PR are maximised to deliver revenue, support new product launches and SEO rankings.

• Ownership and management of marketing campaign strategies for both B2B and B2C segments using all elements of the marketing mix including e-marketing, online content management, direct mail, literature/brochure.
• Proactively identifying, validating and tracking business opportunities/leads through extensive market research; providing support to the sales team
• Responsible for £50,000 budget and ROI of all marketing campaigns
• Ownership of customer facing data within CRM including content development and authoring
• PR and events organisation to promote product launches
• Key account management to develop business opportunities

• Responsible for business development and planning, developing and executing the marketing communications campaign strategy; providing business direction. This included all elements of the marketing mix both on and.
• Strong project management skills needed to create and develop campaign in line with marketing strategy and target market
• Liaise and establish new business leads both B2B and B2C through email and mail shots including discussions with Nike and Umbro, using highly influential skills
• Complete restructure of website, to further highlight services as well exposure within local pressMain achievements:- Discussions with Nike and Umbro in providing a security contract - Enabling the company to increase.

• Execution of marketing communication campaigns through selling various products through communication with the public.
• Team leader of campaigns and managed them effectively
• Organised and carried out company’s objectives, adhering to strict guidelines and targets
• Represented brands for several companies including Nike, Intel processors Samsung Jockey clothing Garnier Ultra Lift Camelot’s various products Toshiba Laptops, O2

• Planned and developed a marketing communications campaign to span 6 months
• Included brochure production, e-newsletters, direct mail, e-mail marketing and website development
• Additional PR generated for the company’s expansion plans
• Fully searchable Database containing over 700 of researched target market (charitable organisations)
• Provided instruction manuals for software systems for all employees to access
• Created an development plan for the website to be updated all ideas visible on www.mccreadypage.co.uk

Pgclt - Post Graduate Certificate In Learning And Teaching

Activities and Societies: Qualified teacher passing the PGCLT course in learning and teaching in Higher Education. Enhanced my skills.

Professional Diploma In Marketing

Activities and Societies: Delivering Customer Value through Marketing, Project Management in Marketing, Marketing Planning Process.

Ba Honours, Business, Management And Marketing

Activities and Societies: Marketing Theory, Business Management, Business Disciplines, E-Marketing, Strategic Marketing Management.