Jenna Urusky Email & Phone Number

Lexington, Kentucky, United States

Lexington, Kentucky Area

Lead project manager in the interactive/digital marketing dept at full-service ad agency. Delivering digital marketing solutions and optimization through analytics for a portfolio of clients, including: UK Healthcare, Buffalo Trace, 1792 Bourbon, Eagle Rare, Wheatley Vodka, Valvoline, Lane's End Farms, A&W Restaurants, and VisitLEX. Responsible for execution of sophisticated project plans from concept to rollout and optimizations, such as web experiences, app development, email journeys and automation, and eCommerce.

Lexington, Kentucky Area

Coordinated team of content strategists, web designers and developers to implement UX enhancements as project manager. Balanced mix of digital media to drive e-commerce traffic.

Scottsdale, Az

Partnered with local doctor to create patient loyalty program. Launched multiple brands/products with supporting print and digital marketing, including websites as lead project manager. Built loyal email marketing following evidenced by 25%+ open rates and 15%+ click rates

Telecommuting

Conducted market research and data analysis in support of the company’s strategic planning. Wrote summaries and designed measurement instruments including surveys and focus groups. Mined, scrubbed, and analyzed datasets to identify trends and insights; gauge program effectiveness.• Achieved 10% donor and investor growth by partnering with another nonprofit to extract credit scores for research, creating quantifiable measure of programmatic success.• Instrumental in driving direct annual investment to $80 million from $7 million through exceptional leadership skills and strategic initiatives. • Significantly cut processing time of large volumes of data, improved business intelligence, adding map functionality and customized reports by replacing Excel with Tableau.

Berea, Ky

Elevated to relationship management position, tasked with oversight of program-related investments, donors, 50+ investor portfolio, and other strategic initiatives Managed $1.3 million annual budget and 4-10 direct reports. Overhauled website to WordPress platform with enhanced servicing integration. • Realized 10% donor growth through innovative marketing and fundraising campaigns.• Secured gifts from $5,000-$2 million by developing and maintaining strong donor relationships.• Surpassed $1.5 million annual fundraising goal (25% of company revenue) by designing and executing fundraising plan with targeted marcom and proposals to prospective donors. • Launched $3 million capital fundraising campaign to consolidate three offices spread across one city

Berea, Ky

Full strategic planning and execution of innovative regional and national marketing initiatives and promotions to increase sales, brand awareness, and a favorable reputation. Recruited and mentored staff to instill team cohesiveness and enhance overall potential.• Captured the organization’s first $1 million grant by leveraging donor relationships.• Pioneered the introduction of the organization’s first CRM program, achieving bottom line results:• Award for the proposal of the Wells Fargo NEXT awards in year 2009, garnering national press attention and a $2.75 million prize.• Recognition in Citi Share Your Story video contest, including collaborative video production to launch YouTube channel.• Commendation for the successful launching of Starbucks Create Jobs for USA Program.• Increased traffic 200% after creating Drupal website that allowed for online donations. Collaborated with designers and developers and wrote SEO content.• Regularly interacted with customers, managers, boards of directors, media, vendors, and internal department personnel to coordinate overall marketing and fundraising strategies.

Berea, Ky

Developed and produced all marketing communications including annual reports, brochures, websites, advertisements, and social media. Orchestrated two annual major conferences and other special events.• Increased revenues 20% by collaborating with directors and consultants to create sub-brand for mortgage division, expanding retail operations from B2B to include B2C transactions.• Attended Social Media Boot Camp; developed organization’s Facebook page (3,000+ likes); Twitter (500+ followers); and YouTube (2,000+ views) presence.• Completed all projects error-free, under budget, and within stringent time constraints.

Berea, Ky

As lead IT project manager, responsible for all purchasing of hardware and software components, supervising technology contract workers, and keeping projects on time and under budget. Introduced, planned, and implemented first company-wide data and email servers. Lead conversion implementation of software systems. Developed shared reporting information systems for use by collaborating organizations. Warehoused, mined, and analyzed census, demographic, and financial data for use in private and government funding proposals.

Bachelor’S Degree, Business

At Berea College, my emphasis in the Business and Economics program was in accounting. This gave me a strong background.

Master Of Business Administration (M.B.A.), Integrated Communications Major

As part of my MBA, I elected to pursue the Integrated Communications program, which provides intensive course work in public relations.