Established j.a. creative as a premier boutique branding and marketing communications agency, known as a trusted partner for over one hundred B2B and B2C clients from startup to established organizations. • Create annual integrated multi-channel marketing plans for nine clients. • Set the vision, strategy, and long-term tactical execution of marketing, communications, branding, and public relations, for fifteen retainer and pro bono clients, totaling over twenty-two years of services across clients. • Build digital marketing capabilities for clients including creation or overhaul of over two dozen websites and mobile sites. Provide ongoing website updates and maintenance for seven clients across multi-year engagements. Create and maintain social media platforms for ten marketing retainer and pro bono clients.• Establish KPIs and track, report, and provide analysis of metrics to optimize marketing campaigns and programs.• Develop, manage and evolve branding for clients, including naming, tagline, brand identity, brand architecture and branding guides, ensuring brand authenticity, integrity, and innovation. • Collaborate with Creative Director, subcontractors, and other agencies and vendors throughout the creative product development for branding, marketing, communications, event, and digital deliverables to achieve a 91% success rate on submissions to the Hermes Creative Awards. Recipients of forty-three awards, including seven at the highest level- Platinum Awards, plus twenty Gold Awards, and sixteen Honorable Mentions. • Conduct market research and write creative briefs• Craft narrative strategies, create powerful messages, develop content calendar, and write copy for communications products.• Deliver client engagements on time, on budget and above expectations, evidenced by over half of new client growth from referrals and repeat project-based client engagements.• Create and maintain social media platforms for ten clients.

Led regional marketing and outreach strategies for start-up network of local, user- generated community news and information websites, resulting in consistent growth in online users, member engagement, site traffic and sales demand. Duties included:• Directed the creation and management of marketing communications products, including corporate literature, product collateral, promotions and advertisements. • Analyzed and reviewed website and user metrics. • Established and implemented marketing goals, objectives, policies and procedures.• Planned and oversaw participation in community events.• Collaborated with Content Manager and Senior Executives to manage and produce content using Content Management System.• Created and edited outreach materials, newsletter materials, promotional materials, email campaigns, advertisements and press releases.• Assisted sales team with lead development and worked collaboratively to meet sales goals.• Engineered and managed ongoing local partnerships designed to effectively meet target goals. • Recruited and managed Community Advisory Boards. • Recruited and supervised marketing team staff. • Assisted in launching new Backfence.com the Chicago and Southern California markets, by providing training and support to other Marketing Managers and the Vice-President of Marketing.• Assisted in launching new Backfence.com communities, by assessing viability of proposed communities, developing web guide, conducting community infrastructure research, launching outreach programs, coordinating site launch announcement, and creating contacts database.

Created and executed marketing, community relations, and communications strategies for two distinct markets- a high volume urban store and a low volume suburban store. Both stores achieved consistent sales growth, contributed strong bottom line contributions, and broke numerous sales records. Duties included:• Developed, executed, and analyzed store-specific grassroots marketing, community relations, and communications strategies resulting in consistent growth in store sales, basket size and customer count.• Creatively tailored and executed both on-going and short term national and regional marketing promotions and marketing programs. • Created award-winning community relations program including monthly community donations, sponsorships, 5% Community Giving Days, local partnerships, and community service activities.• Wrote, edited and determined creative direction of store marketing materials. Collaborated with Store Artist to plan, draft and revise collateral. Initiate and manage décor projects.• Accurately managed marketing and donations budgets to achieve sales goals.• Effectively supervised and led marketing team of up to five Team Members.• Selected by regional marketing director to represent Mid Atlantic region in company wide task force, titled “Branding and Customer Communications”.• Participated in new store opening events and regional events as part of special team selected by regional marketing office. • Selected by regional marketing office to frequently train and mentor new MS/CL’s.• Analyzed financial data, including: store sales, department sales, product sales, customer count and basket size to measure success.