Jenne Barbour Email & Phone Number

Austin, Texas, Us

Lead corporate marketing organization, including brand, communications, campaigns, content, creative, multimedia, programming, and evangelism.

Austin, Texas, Us

Lead global corporate marketing organization, including communications (PR, AR, social, influencer relations, executive communications), content (strategy, development, editing, corporate publications), evangelism (thought leadership, external speaking), brand strategy, design, copywriting, multimedia, and programming teams of 40+ FTEs.Managed crisis and incident response communications, and media relations in wake of 2020 SUNBURST cyberattack. Created Secure by Design thought leadership and communications campaign as part of ongoing incident response and brand evolution initiative.Lead cross-functional integrated marketing efforts with key stakeholders. Develop compelling thought leadership to address market trends and IT professional challenges, including primary research, whitepapers, blogs, articles, presentations, videos, and infographics. Lead team of executive and industry expert evangelists (Head Geeks) to create and amplify thought leadership through analyst, academic, and influencer relationships, in customer and prospect engagements, and through speaking, webcasts, workshops, videos, social media, media interviews, and briefings. Lead global awareness strategy and programs in collaboration with sales, demand generation, and product marketing leaders, and lead agency partner relationships, including development and optimization of global brand campaigns to drive awareness and engagement with new audiences in support of entire portfolio. Serve as executive sponsor of annual virtual conference (THWACKcamp) driving community member acquisition, customer engagement and retention, and revenue. Lead executive communications team to support internal and external executive communications, media relations, thought leadership, PR, social, and speaking engagements.Led global events teams through virtual transition and post-COVID return to in-person events.

Austin, Texas, Us

New York, Ny, Us

San Diego, California, Us

Defined Teradata Marketing Applications marketing strategy, positioning, and messaging hierarchy to drive business unit contact acquisition, retention, and growth.Led cross-functional marketing strategy definition with business unit executives, global field sales and field marketing leaders, product management and product marketing leaders, and customer marketing leaders.Created thought leadership material and content to address industry and vertical trends, marketer challenges, or market concerns.Evangelized and amplified thought leadership and message to market through analyst, academic, and influencer relationships, in customer and prospect meetings, and through internal and external channels, such as speaking events, webcasts, workshops, videos, social media, media interviews and briefings, whitepapers, blogs, articles, presentations, and infographics.Lead cross-functional tribe of executive and industry evangelists throughout Teradata Marketing Applications organization, to ensure consistency of message and experience throughout the sales funnel, cohesively manage evangelism needs, and ensure subject matter expertise and fit for all speaking events and written thought leadership.Collaborated with brand and corporate marketing leaders, global field sales and field marketing and demand generation teams, product marketing teams, and content marketing teams to define and manage global marketing programs.Oversaw market research strategy and primary research efforts to inform marketing strategy. Led executive communications team to support President and Chief Marketing Officer internal and external communications.Prior role: IMM Solutions Marketing Strategist

Frisco, Texas, Us

Led design, systems implementation, and marketing launches for American Eagle Outfitters’ AE All-Access Pass, JCP Rewards, global CRM and loyalty for Hertz Gold Plus Rewards, and 7-Eleven CRM and loyalty; led ongoing support for these marquee accounts.Responsible for annual revenues < $9MM, incremental annual budget growth of <20%.Drove new business engagements for Teradata alliance partnership.Ensured quality delivery, effective processes, client satisfaction, and achievement of strategic recommendations.Managed strategic engagements for Westfield, LSG SkyChefs, and eatZi’s.Led program design, strategic program recommendations, communications planning, and technology evolution for clients’ ongoing customer engagement efforts.Played integral role in agency new business pursuits.Prior roles: Account Director, Account Supervisor, Sr. Account Executive, Account Executive