Finance Track

• Spearheaded transformation from traditional to digital marketing: managed end to end development of new data workflows to enhance 3.1 million consumer profiles with an average of 2.3 attributes facilitating targeted online marketing • Led team of 5 to develop first consumer experience mobile app for Cass, #1 beer brand in Korea; enhanced drinking experience through gamification and coupon rewards and grew digital marketing ROI by 12%

• Developed segmentation methodology for convenience stores nation-wide to customize sales representatives' tasks at each store, resulting in 2% market share increase ($23M in value)• Created new shelving strategy for convenience stores through examining consumer sales data and interviewing 60+ store owners and advised shelving & product portfolio for CU (#2 convenience retailer in Korea)• Guided team of 4 to pilot strategy in 6 stores, resulting in 7% increase of total beverages' sales… Show more • Developed segmentation methodology for convenience stores nation-wide to customize sales representatives' tasks at each store, resulting in 2% market share increase ($23M in value)• Created new shelving strategy for convenience stores through examining consumer sales data and interviewing 60+ store owners and advised shelving & product portfolio for CU (#2 convenience retailer in Korea)• Guided team of 4 to pilot strategy in 6 stores, resulting in 7% increase of total beverages' sales volume and 1.2% increase in share for ABI; launched strategy as a guideline for all convenience store shelf displays• Analyzed household panel data and outlined strategies to address $1.16M opportunity for category sales volume growth in 2022 Show less

• Designed an A/B test to disprove effect of boosting sales activities in out-of-home channels, presented findings and recommendations to remove inefficient activities to the CEO and VP of sales, subsequently growing time to sell by 15%• Drove strategy for salesforce re-allocation during COVID-19, shifted 32 sales representatives from out-of-home consumption to in-home channel, thereby expanded in-home channel's sales revenue by $10M• Defined opportunities to automate non value added… Show more • Designed an A/B test to disprove effect of boosting sales activities in out-of-home channels, presented findings and recommendations to remove inefficient activities to the CEO and VP of sales, subsequently growing time to sell by 15%• Drove strategy for salesforce re-allocation during COVID-19, shifted 32 sales representatives from out-of-home consumption to in-home channel, thereby expanded in-home channel's sales revenue by $10M• Defined opportunities to automate non value added activities of sales representatives (e.g. report generation) by conducting interviews and on site observations of tasks to increase time to sell by 7% Show less

• Analyzed production trackers and interviewed operators to identify lack of data sharing as the root cause for production delays at the largest brewery for ABI Korea, built a proposal for digital brewery production dashboards to increase data transparency and improve production capacity by 9% • Proposed strategy to improve performance of a low-end brand by launching a new package size through market trend/competitor analysis, consumer interviews and market visits, resulting in $900K… Show more • Analyzed production trackers and interviewed operators to identify lack of data sharing as the root cause for production delays at the largest brewery for ABI Korea, built a proposal for digital brewery production dashboards to increase data transparency and improve production capacity by 9% • Proposed strategy to improve performance of a low-end brand by launching a new package size through market trend/competitor analysis, consumer interviews and market visits, resulting in $900K increase in brand sales revenue• Selected as an ABI ambassador for outstanding performance; represented and promoted ABI at employer branding events Show less

• Organized trade seminars for SMCs in emerging economies & analyzed their feedback to tailor seminar contents with higher relevance by region• Analyzed trade potential indices by country to generate reports on industries with high export potential