• Advise on foundational brand identity and marketing strategy for companies at different stages of growth, from early-stage startups to 70+ year old established institutions. Areas of industry span fashion technology, home goods, consumer design products, intimate apparel, social impact, nonprofit, and fintech. Clients have included an experimental quant tech group within a global investment firm; a fashion tech startup transforming customer service training for luxury retail; and a cult Finger Lakes winery building a new direct to consumer experience.• Develop and facilitate brand sprint workshops to establish brand identity, company mission, brand values, short and long-term vision, audience/ target consumer, voice and personality, and competitive landscape.• Support the development, project management, and implementation of creative content, social media, digital advertising, and DTC ecommerce strategies grounded in foundational brand identity.

• Project management and client relations support dedicated exclusively to the LVMH North America partnership with Harlem’s Fashion Row for the 2022 Fashion Show & Style Awards event.• Managed daily communications, scheduling, and logistics coordination with internal HFR team, LVMH North America DEI, LVMH North America Corporate Communications, and respective LVMH brand teams including, Louis Vuitton, Parfums Christian Dior, Moët Hennessy, Tiffany & Co, Benefit Cosmetics, and Sephora.

• Developed and refined core brand messaging, visual identity, and brand voice for the LAPOINTE brand, including an official brand book with internal company-wide presentations and cross-departmental application efforts.• Oversaw brand strategy and brand messaging with an emphasis on marketing and communications. Ensured all departments aligned with brand strategy and consumer messaging.• Managed all marketing strategies for wholesale, retail, and DTC Ecommerce, including advertising, partnerships, COOP, and store events. Marketing and communications for wholesale retail included market presentations, co-op advertising initiatives, and consumer events with major accounts as well as new strategic business.• Planned and executed brand activations for business initiatives, including new product category releases, new sales territory expansion, global rebranding, influencer gifting, and brand activations, including an experiential New York Fashion Week Installation.• Oversaw PR, Social Media & Content Creation team to ensure all strategies and initiatives align with brand strategy and messaging, inclusive of runway shows, lookbooks, celeb dressing, stylist & editorial relationships, influencer relationships, brand profiles, editorials, social media calendars, collection assets, marketing assets, brand content creation, email marketing newsletter creation, and digital content.• Cultivated and executed brand collaborations, partnerships, and sponsor relationships with partners such as Affirm, Moët Hennessy, VINNY wines, Fiji Water, and The Laundress.• Organized internal LAPOINTE DEI task force. Initiatives included an anti-racism safety program protecting Asian factory workers in NYC and proposed development of an apprenticeship dedicated to BIPOC candidates in partnership with the Council of Fashion Designers of America (CFDA).• Led company-wide cross-departmental task force to develop the official LAPOINTE Sustainability mission and roadmap.

• Oversaw all marketing, advertising, and ticket sales. Responsibilities included marketing initiatives and activations, traditional and digital advertising, strategic brand partnerships, ticketing strategies and sales, customer service, social media, website, digital strategy and communications, direct mail, telemarketing, and merchandise.• Managed a strategic upgrade of marketing and branding for the 2017 Spring and Fall seasons applied across traditional and digital advertising, direct mail collateral, website, social media, and merchandise.• Responsible for ticket sales revenue that supported over 50% of ABT's annual operating budget. Efficiently managed the marketing and advertising budgets that resulted in record breaking sales.• Oversaw the redesign strategy for a crucial full website upgrade. Streamlined digital strategy and social media platform structures while implementing internal processes in collaboration with the Press department.• Managed an inter-departmental task force responsible for implementing a new organization-wide database system and cohesive CRM strategy to increase ticket sales, customer loyalty, community and education engagement, and fundraising.• Developed and supported strategic seasonal and long-term marketing programs across all divisions including Development (Fundraising) and Education. These elevated marketing programs and materials resulted in an increase in fundraising for the organization.

• Oversaw the Brand Connections team responsible for initiating, building, and managing strategic brand relationships and collaborations. Brand Connections included cultural institutions, charity organizations, artists, creatives, retailers, licensees, and other LVMH brands.• Responsible for the core Global Marketing team of 5 direct reports supporting all marketing functions across retail, wholesale, international, and licensing divisions.• Developed strategic seasonal and long-term marketing plans to support the relaunch and rebranding of DKNY across all key business divisions including strategic marketing programs and co-op activity that increased brand awareness, generated traffic, and drove ROI for retail, wholesale, licensing, and international partners.• Worked with the Chief Image Officer, Art Directors, and Creative Studio to develop brand relaunch materials and initiatives, including packaging programs, collateral, and digital/social media brand image assets.• Oversaw marketing support for core licensee partners through the DKNY brand transition and relaunch.• Responsible for corporate and retail marketing budgets. Also advised on budgeting for special projects and Brand Connections sponsorships.

• Oversaw Global Marketing teams supporting all marketing functions across retail, wholesale, international, and licensing divisions.• Developed and executed strategic marketing plans aligned with the core brand philosophy that communicated authentic brand messaging and enhanced global awareness.• Partnered with retail, wholesale, design, accessories and licensing divisions to develop strategic programs that increased brand awareness, generated traffic, and drove ROI.• Worked with digital teams to developed strategies to increase reach on brand social media platforms.• Built and managed strategic relationships and collaborations with key partners, retailers, licensees, charity organizations, and other LVMH brands resulting in programs such as the Donna Karan Ambassador Program and Donna Karan 30th Anniversary champagne series with Moët Hennessy featuring Dom Pérignon, Krug, Ruinart, Moët & Chandon, and Veuve Clicquot as well as brand activation events with premiere location partners such as the Lotte New York Palace Hotel Champagne Suite.• Supported all global licensee partners, including seasonal marketing needs, new licensee categories, products, and major program launches.• Responsible for corporate and retail marketing budgets.

• Maintained corporate brand integrity on all levels (internal & external) and assisted in the development of strategic marketing plans.• Developed and implemented consumer-focused promotions, special VIP events, consumer collateral and digital content material for all Donna Karan New York retail and international free standing stores as well as major global wholesale retailer accounts. Includes collateral mailing campaigns with American Express Platinum Card Holders (Departures) and hotel collaborations/activations with properties such as the Mandarin Oriental (New York), Bellagio (Las Vegas), and Montage (Laguna Beach) hotels.• Oversaw content direction of DonnaKaran.com and Donna Karan New York social media activities.• Supported licensees for the Donna Karan New York brand, including new product launches such as Donna Karan Evolution hosiery and the Donna Karan Woman fragrance.

• Managed Marketing & Advertising activity relating to Donna Karan New York brand for Retail, Wholesale and Corporate divisions.• Supported the launch of the Donna Karan New York Facebook account.• Developed and implemented the launch of the Donna Karan New York iPhone App, receiving multiple Apple “Featured Apps” recognitions.• Developed and implemented in-store promotions, special VIP events, launches, collateral materials, and digital content for the corporate brand as well as wholesale retailer accounts (domestic and international).• Content advisor for all Donna Karan New York digital properties, including the Donna’s Journal blog, the Women Who Inspire initiative on DonnaKaran.com, the Donna Karan iPhone App, and all social media platforms.

• Assisted in the project management and tracking of seasonal corporate marketing assets and advertising initiatives relating to Donna Karan retail, wholesale, visual merchandising, international partners and general corporate divisions.• Supported and advised on planning elements for Donna Karan events, marketing activities, and launches (both domestic and international) for the wholesale and licensing divisions.• Trafficked all corporate and wholesale graphics job requests through the advertising agency of record, in-house graphics studio, and other marketing service agencies.• Supported seasonal digital initiatives and updates.

• Provided administrative support to the office of the Executive Vice President of Global Marketing and Communications.• Managed daily operations and maintained key department tools, archives, and budgets.• Managed corporate charity involvement and contributions budget.