Jennifer Wallace Email and Phone Number
A creative, strategic and methodical content strategist and integrated Marketing manager, leading with intelligence, initiative and integrity. Deep experience developing and managing content, channel strategies and Marketing programs that drive revenue and support customers’ journey with brand experience. A high threshold for complexity and a love of building new: digital channels, content architecture, customer journeys, user interfaces, content libraries, channel strategies, messaging stacks, Marketing campaigns. A proven track record as a resilient and innovative project manager and team leader who delivers high-caliber work, who brings calm to chaos and harmonizes timelines and dependencies. Deep engagement as a critical thinker with attention to detail. An empathetic and collaborative champion of team culture and committed DEIA advocate. SPECIALITIES Product managementProduct marketingIntegrated marketingGo to market Revenue growth and retentionB2B and B2C Communications strategyContent StrategyContent Marketing Digital Content UX ContentContent ManagerEditorial StrategySEO Content StrategyContent Development Content ArchitectContent Marketing Content Production Social MediaProject ManagementProgram DevelopmentTeam managementData analysis / KPI / ROI tracking / Measure ImpactStrategic ThinkingDEIA AdvocateKEY QUALITIESCreative and articulate thought leaderBrings order, process and calm to chaosStrong blend of analytical and creativeHigh initiative and accountabilityOscillates efficiently between strategy and tactics Excellent relationship development and collaborationCommunicationCultural CompetenceAnalyticalAdaptabilityAdditional Relevant Experience -Founder and Producer, Thunderbolt Forge Films, 2017 – Present: Responsible for story development, production, fundraising, marketing and publicizing including curating and coordinating social media presence across all social media platforms.-Artists United Board Chair and Founding Board Member, 2016-2023: Led a Board and membership of 30,000 through an identity overhaul during COVID and pivoting to produce online webinars supporting artists with financial and mental health. I led multi-channel digital and social media marketing campaigns including developing messaging, integrated communications calendar, managing accounts on platforms, affiliate marketing campaigns, tracking KPIs.-Wells Fargo Disability Employee Resource Network, Communications Co-Chair, 2021-Present:Co-lead DEI-focused communications and channel strategy to more than 10,000 team members.
Wells Fargo
View- Website:
- wellsfargo.com
- Employees:
- 205138
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Lead Digital Product Manager, Small Business Public Site (Vice President)Wells FargoCalifornia, United States
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Lead Digital Product Manager, Small Business (Vice President)Wells Fargo Oct 2024 - PresentSan Francisco, California, UsLeading the development and execution of complex digital business plans, programs and initiatives focusing on growing and refining the Small Business website and content strategy. Responsible for building feature and product development roadmaps, ongoing site maintenance, maximizing SEO, building a content architecture, managing the content library and developing the website to be the front door and next-best-step pathway to key business partners across the organization.
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Personal Goal PursuitCareer Break Feb 2024 - Oct 2024Division-wide layoff allowed opportunity for a professional sabbatical: Obtained SCUBA certification (June 2024) and completed 20 dives on the MesoAmerican Reef System off of Honduras, volunteered with the Face Equality movement in the Disability and DEIA community advocating for just and equitable representation of people with facial differences in film and TV, developed feature-length documentary about K-9 search and rescue response to the Mexico City earthquake in 1985. Hiked more than 700 miles up more than 150,000 vertical feet in elevation, discovered more than 32 local trails with hiking group, completing Yale University's "Introduction to Classical Music" class, attended 9 live-music concerts including 1,100 mile road trip to Telluride for the Bluegrass Festival, saw Swan Lake for the second time, read 14 books (so far), designed and planted annual vegetable garden with more than 40 plants.
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Senior Lead Digital Product Manager, Retail Bank (Vice President)Wells Fargo May 2022 - Feb 2024San Francisco, California, UsResponsible for strategy, tone, voice, execution, measurement and optimization of Retail Bank’s Financial Health and Security, Privacy and Fraud thought leadership content integrated across seven digital and physical channels. wellsfargo.com/financial-health and /privacy-security collectively contribute 25% of organic traffic to wellsfargo.com (45MM users). Results – Achieved 157% Y/Y increase in impressions, 15% Y/Y increase in non-brand keywords on Google (pg. 1), increased organic traffic by 52%Content Strategy, Cross-channel Implementation, Customer Journey•Designed and implemented a comprehensive thought leadership content architecture and editorial calendar that enhanced accessibility to products and tools by customers, sales teams and employees•Gathered industry trends, competitive analysis, user insights and financial market data to map most effective touchpoints for customer engagement with content across digital tools and informed journey for UX redesignContent Creation, Content Management, Content Optimization•Oversaw content lifecycle including strategic planning, governance, creation, editing, Compliance, publishing, retirement and content management system management•Led cross-functional creative and technical teams to develop messaging and digital assets that increased new traffic, improved SEO results, ensured ongoing relevance and drove engagement with Marketing, Social on owned and paid channels •Developed definition of Financial Health, playbook and style guide used as north star for all content. Final editor for all content •Led team that audited and reconciled a 300+ page content library housed across 12 directories down to 102 pages in two directories KPI Development, SEO Optimization •Initiated program in collaboration with stakeholders across 22 lines of business streamline duplicative digital content that cannibalized SEO rankings•Led cross-functional team through identifying KPI inputs available and building reporting dashboard
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Senior Lead Business Execution Consultant, Wealth And Investment Management (Vice President)Wells Fargo May 2021 - May 2022San Francisco, California, UsLed multiple parallel workstreams and cross functional teams to deliver infrastructure and go-to-market launch for Advice and Planning Center of Excellence, supporting high-net-worth($25MM+) customer engagement• Strategized, planned, and executed division-wide, field readiness change management initiatives, including developing and implementing a new web platform, web content strategy and ongoing content management that was key channel for 12,000 financial advisors to use to introduce new Advice and Planning to clients• Developed content style guides and production workflows, led audit, inventory and gap analysis of content library with more than 800 pieces owned by eight different groups. Led ‘keep, consolidate, retire’ workflow based on audit results, established archival system and reduce inventory to 250 pieces• Led project management for three line of business workstreams simultaneously to bring together eight advice disciplines from across company and to deliver Advice Center’s target operating model. Projects focused on building interaction model, service offering, sales processes, sales operations, key performance metrics, business process alignment and tools and getting to implementation across complex regulatory landscape
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Business Initiatives Consultant, Wealth And Investment Management (Vice President)Wells Fargo Jul 2016 - May 2021San Francisco, California, UsLed multiple work streams that delivered the strategy and orchestrated the go-to-market launch for Bank’s newest line of business, supporting high-net-worth ($25MM+) clients with tailored behavioral-finance-informed conversations about money, relationships, values, wealth stewardship and legacy. •Spearheaded delivery of strategy and tactics for 14+ parallel work streams - client journey mapping, cross-channel marketing and communications digital strategy, internal communications and client-facing thought leadership to launch and evolve new business. This comprehensive effort was instrumental in successfully launching and evolving the new business and gaining adoption from 1600+ financial advisors•Devised a streamlined workflow for a centralized repository housing more than 800 piece self-service thought leadership collateral. Guided team through development and launch of new advisor self-service digital tool, working through a complex regulatory, governance, internal controls and technology matrix. Achieved noteworthy milestone by passing four internal audits within 16 months with an “effective” rating•Designed and implemented nationwide field training and readiness program for to introduce 12000 financial advisors to the new line of business and help them roll the service to clients. In first six months of operation, business generated $126K in fee revenue for the division
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Field Marketing Manager (Assoc. Vice President)Wells Fargo Aug 2009 - Jul 2016San Francisco, California, UsLed Marketing strategy and execution for sales and client service leaders and 450 financial advisors in high-net-worth ($5M+ AUM) markets across eight states in California and the Mt. Northwest•Engaged as a key member of the regional executives’ core leadership team, driving planning, creation, execution, tracking of annual multi-channel marketing strategy focused on supporting regional pipeline goals•Worked directly with sales leaders to identify new programs, activities, tools, and processes, created a rolling 6-month marketing plan for each territory targeting top to bottom of funnel and throughput of prospects•Primary liaison between Field sales teams and Marketing, positioning Marketing as product resource for teams•Initiated and led quarterly reviews of regional marketing budgets with Field sales leadership, Operations and Accounting. Leveraged performance analysis to propose adjustments to local Marketing strategies and tactics. Achieved 20% increase in Marketing ROI and this model became a nationwide template•Communicated and advocate for all Marketing initiatives, new collateral, website tools, events to sales teams • Created field enablement and education programs for Marketing tools, coached Field team to generate outbound opportunities using best practices for Marketing tools toward target and not target accounts•Created nationwide strategy for Marketing and bizdev with HNW women and LGBTQ communities. This model became nationwide template with a $6 to $1 ROI•Led business strategy, creative visioning, event flow, executive communications, Marketing, event precall and debrief for major events and sponsorship activations for region-wide and national events and sponsorship activations for the Sundance Film Festival, Jackson Hole and Sun Valley Wine Auctions, Rocky Mountain Economic Forum, International Ski Championships. Events and campaigns gathered $300 million new assets
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Marketing ManagerWells Fargo Apr 2007 - Aug 2009San Francisco, California, UsAccount manager liaising between high-net-worth sales teams, business leaders and in-house agency. Responsible for actively working to understand teams’ needs and objectives, then recommending and delivering tools and campaigns to help teams differentiate themselves across competitive marketplace• Led cross-functional teams through creative-strategy development, writing, Compliance review for new assets including white papers, web content, podcasts, presentations, invitations, product fact sheets. Managed fulfillment process, developed and executed launch communications• Built and managed integrated publications and marketing calendar, coordinating marketing activities and content across assets; produced internal sales guides connecting top client needs to advisor-presentable tools• Reconciled inconsistencies between multiple marketing collateral inventory management systems. Audited 3,000-piece inventory and created campaign that increased sales teams' use of pieces by 67%, reduced cost-to-field of marketing pieces by 23% and monthly vendor fulfillment and storage expenses by 26%
Jennifer Wallace Education Details
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Smith CollegeEthics
Frequently Asked Questions about Jennifer Wallace
What company does Jennifer Wallace work for?
Jennifer Wallace works for Wells Fargo
What is Jennifer Wallace's role at the current company?
Jennifer Wallace's current role is Lead Digital Product Manager, Small Business Public Site (Vice President).
What schools did Jennifer Wallace attend?
Jennifer Wallace attended Smith College.
Who are Jennifer Wallace's colleagues?
Jennifer Wallace's colleagues are Sethuraman Subramanian, Juan Vazquez Jr, Venkat Yedlapalli, Derek G., Susan Testa, Laura Johnson, Kevin Makie, Cfa, Cmt, Ctfa.
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