• Over five years in various content roles as our ecommerce brand grew from selling novelty socks to broader gifts.• Email and SMS marketing lead, designing and sending to a list of over 100k subscribers.• Designing and executing a monthly marketing calendar.• Writing and editing a huge variety of marketing copy, with an emphasis on keyword research and implementation.• Branding development, including visual and voice guides.• Maintaining and merchandising our live ecommerce site.• Social media strategizing, content creation and posting.

• Write and edit copy for websites, blogs, social media, print collateral and pretty much anything else across a wide range of industries. Need a book edited? Need optimized social media profiles? Need your family newsletter done ASAP? No problem.

• Wrote marketing copy for a variety of clients, including a surgical society and a political campaign, but mainly for The Sock Drawer. Later joined The Sock Drawer full-time.

• Edited and wrote a wide variety of SEO-friendly marketing materials for clients in elective healthcare, including website copy, press releases, blog posts, social media posts and third-party sponsored content.• Worked with clients on voice and quality expectations.• Made live edits to clients’ websites.• Established and maintained an online stylebook of editing standards.• Trained across departments on copywriting standards.

• Edited local and wire content from all sections of the newspaper and wrote headlines.• Designed several pages of the print newspaper each day with an emphasis on alternative-structure storytelling.• Posted news to The Tribune website, decided priorities of web news and wrote SEO-friendly web headlines.