Jennifer Bates

Jennifer Bates Email and Phone Number

Senior Marketing Manager I Brand Builder and Strategist I Entrepreneur @
Jennifer Bates's Location
Greater Toronto Area, Canada, Canada
About Jennifer Bates

Accomplished Senior Marketer with depth and experience in Pharmaceutical, Medical Device, and Consumer Packaged Goods industries. Successfully led numerous product launches in new therapeutic markets. Worked on many flagship brands including Cellfina®, BOTOX Cosmetic®, Juvederm®, Latisse®, Kool-Aid®, Maxwell House® and Nabob®. Extensive experience developing go to market strategy, consumer communication strategy and collateral, channel marketing programs, and managing multiple agencies and teams. Proven track record of driving break through business results in complex, ambiguous, fast paced environments.

Jennifer Bates's Current Company Details
JB Designs l JB Consulting

Jb Designs L Jb Consulting

Senior Marketing Manager I Brand Builder and Strategist I Entrepreneur
Jennifer Bates Work Experience Details
  • Jb Designs L Jb Consulting
    Entrepreneur
    Jb Designs L Jb Consulting Jan 2013 - Present
    Owner of interior design and decorating business. Provide residential design, offering a range of space and decorating services. Independent marketing consultant. Provide brand identity, marketing and communications expertise, and strategic planning for new product launches and business building programs.
  • Merz Pharma
    Senior Marketing Manager
    Merz Pharma Aug 2016 - Nov 2017
    Burlington, On
    Led launch and business development of 2 new aesthetic medical device technologies in Canada. Championed new therapeutic field, developed key opinion leader relations, and managed all physician, in-office, trade, and event marketing collateral and programs.
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  • Allergan
    Marketing Manager, Medical Aesthetics
    Allergan 2009 - 2012
    Toronto, Canada Area
    Oversaw consumer and channel marketing of LATISSE, a prescription eyelash growth product, and drove integration and portfolio programs for LATISSE, BOTOX Cosmetic, and JUVéDERM aesthetic products. Headed department on patient loyalty strategy and all research projects. - Successfully launched LATISSE, pioneering the eyelash growth market in Canada. Developed go to market strategy, established innovative solutions to pricing, dispensing, packaging, and distribution.
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  • Allergan
    Senior Product Manager, Facial Aesthetics
    Allergan 2007 - 2009
    Toronto, Canada Area
    Managed consumer strategic direction and all direct-to-consumer / patient marketing for BOTOX Cosmetic and Juvéderm aesthetic products.
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  • Kraft Foods Group
    Senior Product Manager
    Kraft Foods Group 2002 - 2006
    Toronto, Canada Area
    Championed strategic direction and led all aspects of brand management, including advertising, promotions, innovation, pricing, and manufacturing. Full P&L and Market Share accountability.Senior Product Manager – Del Monte Beverages 2005 – 2006Senior Product Manager – Kool-Aid Beverages 2004-2005Senior Product Manager – Primo Foods 2002–2004
  • Kraft Foods Group
    Customer Marketing Manager
    Kraft Foods Group 2000 - 2002
    Toronto, Canada Area
    Pioneered new role, developing, and implementing customized marketing strategies, new products and programs for Costco and Wal-Mart. Supervised 1 direct report.
  • Kraft Foods Group
    Product Assistant To Brand Manager
    Kraft Foods Group 1997 - 1999
    Toronto, Canada Area
    Developed and implemented brand building initiatives. Brands: Kool-Aid Beverages, Nabob Coffee, and Maxwell House Coffee.

Jennifer Bates Education Details

Frequently Asked Questions about Jennifer Bates

What company does Jennifer Bates work for?

Jennifer Bates works for Jb Designs L Jb Consulting

What is Jennifer Bates's role at the current company?

Jennifer Bates's current role is Senior Marketing Manager I Brand Builder and Strategist I Entrepreneur.

What schools did Jennifer Bates attend?

Jennifer Bates attended Ivey Business School At Western University.

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