-Reports to the National Business Development Manager-Beverage Brands: Non-Alco-Absolute, Summit Water, Cobra Energy Drink, Vitamilk, Nestea, Sunkist, Alco -Tanduay Ice, Asahi, Paraiso, Spritz-Leads a 4-member team tasked to develop account-specific promotional and merchandising strategies in order to generate incremental sales, gain advantage over competition and maintain category leadership.-Successfully prepared Go-to-Market plans that launched new products in the market: Vitamilk Ube. Cvitt Vitamin Drink, Paraiso Beer, Spritz Hard Seltzer, in collaboration with the Brand and Sales Team-Translates brand directives into below-the-line programs in order to achieve sales goals while working within the national trade marketing budget. -Manages point of sale materials in Sales Offices nationwide; Ensures movement and depletion of promo packs; Leads push selling and sampling activation in different events/conventions-Drives flawless execution and prepares post-promo evaluation reports.

-Pioneer member of the 1st 15 min. grocery app in the Philippines.-Led the assortment development, pricing strategy, campaigns and promotions, vendor negotiations and relations, product launches, forecasting and inventory management.-Drove category GMV and other income stream-Collaborated with internal team (Marketing, Operations, Warehouse, Customer Service, Tech) and external partners to drive revenue generating initiatives and ensure excellent project outcome and operational efficiencies.-Analyzed shopper insights and product movement translating them into strategic opportunities.

• Cosmetics• Fragrances-Reported to the Trading Beauty Controller-Led business recovery of a multi-billion business by development and execution of category-specific strategies anchored on relevant marketing campaigns, strong assortment offerings and space productivity.-Channel champion of the health & beauty category in all 66 SM department stores -Directed the What’s New section project generating >90% growth vs. 6mos. ave.-Spearheaded introduction of new segment, Home Fragrance by translating industry trend and shopper insights into a strategic growth opportunity.-Collaborated with trade partners and internal team (Marketing, Supply Chain, Space Planning, Operations) in the development and execution of business-building initiatives(e.g. Cosmetics & Fragrance Sale, Color Festival & Brand-initiated promos). -Appointed lead of the 9.9 Watsons Ecommerce Nationwide sale for the Trading Beauty team-Achieved >130% 2 months combined growth, Ever Bilena Great @38 Anniv. Promo-Negotiated and closed 2021 trading term agreements, rent contracts and other income-generating initiatives-Acquired new vendors and rationalized non-performing brands.

• Luxury Eyewear (Ray-Ban, Prada, among others)• Vision-Care (Ophthalmic Lenses, Contact Lenses, Solutions)-Reported to the Vice President-Owner and AVP for Merchandising-Led the ophthalmic lenses, contact lenses, solutions and eye drops business contributing 45% share to the retail business.-Achieved >30% year-on-year category growth through assortment development, prepared order-to-buys, developed distribution allocations, category planograms and door matrices, restructured pricing and promotion schemes, produced category catalogue, improved in-store visual merchandising.-Launched new products, prepared and executed their go-to-market plans.-In-charge of vendor relations and management (total of 11, local & foreign)-Negotiated +2% gross margin and secured longer credit term from 30 to 90 days. -Promoted from Demand Planning Manager role, responsible for a 13-member order fulfillment team handling >30 eyewear brands across >200 stores.-Realigned and streamlined processes by development of hub concept and auto-replenishment program resulting to reduction of inventory cover from >20 months to 6 months in 2 years while improving service levels/fill rates.-Hired, trained and mentored team members, 4 of which were promoted.

• Sunblest (Tropical Fruit Cocktail, Pickles, Hot sauce, Rice)-Reported to the President and Business Director-Business unit head for the assigned brand-Pioneered the company’s house brand-Launched to market Sunblest brand, SunblestRice & Tropical Fruit Cocktail; Expanded line to pickles & hot sauce.-Developed the brand roadmap & business-building strategies to establish positioning in the market and meet profitability goals.-Responsible for market research, supplier sourcing, negotiation and engagement, product and packaging development, distribution and trade marketing.

• Dole (Packaged Fruits, Beverages, Sauces, Ready -to-eat snacks) • Hershey’s (Local and Imported Confectionery, RTD Beverage, Baking Goods) • Kellogg's Cereals- Reported to the President and Business Director-Headed a 700M+ domestic business with highest annual growth rate of 70% achieved via increase in revenue sales, stronger market presence through wider distribution, constant consumer connection and robust trade partnerships.-Awarded with Excellence in Brand Management, Hershey’s 2008-Responsible for supplier management by being the main liaison between QFI and Principal counterparts in Sales, Marketing, Finance and Supply Chain-Led monthly Sales and Operations (S&OP) meetings and business reviews with principal and trade partners.Supply Chain Functions:-Ensured supply efficiency through demand forecasting, offtake analysis, order & inventory management.-Monitored and addressed aging, OS, OOS of assigned products in 13 service centers nationwide.Trade Marketing Functions:-Developed, executed and evaluated planograms, below-the-line channel/account-specific promos; Managed national trade marketing budgets-Prepared trade communication briefs related to product introduction/rationalization, price change, promotions, & supply situations.

• Grocery Food and Non-Food, General Merchandise-Reported to the Store Manager-Planned and managed daily retail store operations including sales, merchandising, promotions, customer service and, head office & supplier coordination.-Lead a team of outright and concession merchandisers (Range of 30-50)-Pioneer team who set up the new flagship store concept.-Promoted to handle additional division-from solely General Merchandise to include Grocery section.

• Skechers, Merrell shoes• No Fear apparel-Reported to the Boutique Operations Head-Supervised overall boutique store operations in 11 locations and with average of 5-6 team members per store.-Ensured achievement of monthly sales targets of all brands-Lead daily and weekly sales performance meetings-In-charge of personnel hiring & training-Promoted from store supervisor role after 1 year-Awarded with Best in Store Management award and Special Recognition for Courage, 2003