• Led recovery of a >4B business (Cosmetics, Fragrance) by development and execution of category-specific strategies anchored on relevant marketing campaigns and sales productivity.• Channel champion of the health & beauty category in all 66 SM department stores focused on promotions execution, space productivity and customer journey; Led the Supermonth campaign and directed execution of the What’s New section generating >130% 2 months combined growth vs 6 mos. average.• Translated industry trend and shopper insights into a strategic growth opportunity by leading introduction of the home fragrance segment in 80 locations.• Collaborated with internal team (Marketing, Space Planning, Supply Chain and Operations) and vendor trade partners in the development and execution of business-building initiatives such as Cosmetics & Fragrance Sale, Color Festival, Ecom 9.9 Nationwide Sale and brand-initiated promotions (e.g. Ever Bilena’s Great @38 Anniversary sale, Maybelline’s 50% off on best sellers). • Negotiated and closed 2021 trading term agreements, rent contracts and other income-generating initiatives• Acquired new vendors and rationalized non-performing brands.

• Reported to the Vice President and AVP for Merchandising• Led the ophthalmic lenses, contact lenses, solutions and eye drops business contributing 45% share to the retail business.• Achieved >30% year-on-year category growth through development of assortment offerings, prepared order-to-buys, developed distribution allocations, category planograms and door matrices, restructured pricing and promotion schemes, produced category catalogue, improved in-store visual merchandising.• Responsible for product introductions and go-to-market plans for Opulens and worked closely with Vendors, Marketing and Sales team in ensuring successful launch.• In charge of vendor relations and management (total of 11, local & foreign) and negotiated +2% gross margin and secured longer credit term from 30 to 90 days.• Presenter in Sales Rally Convention attended by a 200+ audience, 2020 • Company representative Shamir Product launch, Israel, 2019Company representative Shamir Product launch, Israel, 2019

- Reported to the Vice President and AVP for Merchandising- Directed a 13-member order fulfillment team in charge of weekly replenishments and order processing for >30 eyewear brands and across 200+ stores nationwide.- Realigned and streamlined ordering and replenishment processes by development of hub concept and auto-replenishment program resulting to reduction of inventory cover from >20 months to 6 months in 2 years while improving service levels and fill rates.- Promoted from Merchandise Manager role after 3 years- Company representative in Luxottica Spring Summer buying, Italy, 2014 - Hired, trained and mentored team members, 4 of which were promoted

• Acted as General Manager for the assigned business; Reported to the President• Pioneered the company’s house brand; Launched to market Sunblest brand, Sunblest Rice & Tropical Fruit Cocktail; Expanded line to pickles & hot sauce.• Developed the brand road map & business-building strategies to establish positioning in the market and meet profitability goals.• Performed all brand activities from market research, supplier sourcing, negotiation and engagement, product and packaging development, distribution, sales and trade marketing activities.

• In charge of a 700M+ domestic business with highest annual growth rate of 70% achieved via increase in revenue sales, stronger market presence through wider distribution, constant consumer connection via merchandise visibility, promotions, and robust trade partnerships.• Responsible for supplier relations and management; Worked closely with Field Sales, Marketing & Supply Chain leads• Lead monthly Sales and Operations (S&OP) meetings and business reviews. • Ensured supply chain efficiency and effectiveness through demand forecasting, offtake analysis, order & inventory management. • Monitored aging, over/out of stock of assigned category in 13 distribution centers nationwide; resolved issues via development of depletion programs.• Designed & executed BTL marketing and account-specific initiatives.

-Planned and managed daily retail store operations including sales, merchandising, promotions, customer service and head office & supplier coordination.-Led a team of outright and concession merchandisers handling food and non-food categories-Promoted after 6 months to handle both grocery and general merchandise section.