Jennifer Keith Email & Phone Number

United States

Wilmington, Delaware, United States

• Team lead and subject matter expert in Salesforce Marketing Cloud (SFMC) for US Wealth Management.• Collaborate with stakeholders at all levels and cross-functional teams to lead the SFMC team to deliver highly visible and impactful campaigns for US Wealth Management.• Utilize Salesforce Marketing Cloud technology to develop marketing campaigns, combining HTML emails, scripted dynamic content, list segmentation and attribute-driven, triggered campaigns.• Use my expertise in email… Show more • Team lead and subject matter expert in Salesforce Marketing Cloud (SFMC) for US Wealth Management.• Collaborate with stakeholders at all levels and cross-functional teams to lead the SFMC team to deliver highly visible and impactful campaigns for US Wealth Management.• Utilize Salesforce Marketing Cloud technology to develop marketing campaigns, combining HTML emails, scripted dynamic content, list segmentation and attribute-driven, triggered campaigns.• Use my expertise in email development and data architecture connecting SFMC to the CRM system to direct the SFMC team in building communications and journeys advisors use to communicate with clients.• Lead team through the product design process, from strategy and discovery to testing and final delivery.• Refine processes and create innovative new ways to heighten the user experience while improving efficiencies and reducing time to market.• Maintain adherence to compliance and release deadlines with net new products meeting time-to-market goals ranging from 4 hours to 3 weeks.• Developed strong partnerships with peers, stakeholders, product managers and developer leads to shape product strategies.• Train new hires on various aspects of the team’s responsibilities, using my knowledge of the SFMC system, data architecture and coding languages; HTML, CSS, SQL, and AMPscript. Show less

Wilmington, Delaware, United States

• Developed HTML for marketing emails, adhering to industry and brand standards in a high-paced, self-managed environment.• Participated in the proof of concept in introducing Salesforce Marketing Cloud into the firm.

Wilmington, Delaware, United States

Contract position with JPMorgan Chase as an email developer. Full-time position offered by Chase in January of 2020.

New Castle De

• Played a vital role in launching an e-commerce website for a brick-and-mortar flooring retailer, contributing to exponential business growth and achieving a 1000% increase in retail revenue over the startup level.• Utilized direct feedback from site users to enhance the user experience throughout the conversion, purchase, and delivery process.• Led customer service initiatives and successfully built brand recognition as a leading player in the flooring industry.• Managed various… Show more • Played a vital role in launching an e-commerce website for a brick-and-mortar flooring retailer, contributing to exponential business growth and achieving a 1000% increase in retail revenue over the startup level.• Utilized direct feedback from site users to enhance the user experience throughout the conversion, purchase, and delivery process.• Led customer service initiatives and successfully built brand recognition as a leading player in the flooring industry.• Managed various responsibilities including product photography, email marketing, database management, back-end web development, graphic design, and promotion design.Focused on providing exceptional customer experiences while driving revenue. Show less

• Used AutoCAD to draft all current store layouts and draft proposed remodels.• Used drawings to calculate sales vs. square footage of each product category.

• Worked closely with team to manage all aspects of marketing efforts. • Managed marketing schedules and budgets.• Purchased media and managed accounts payable. • Designed media for print and electronic advertising. • Planned all corporate and consumer marketing events. • Managed social media marketing. • Provided website product database management, photography and copywriting. • Drafted and maintained architectural drawings and planograms for all retail locations… Show more • Worked closely with team to manage all aspects of marketing efforts. • Managed marketing schedules and budgets.• Purchased media and managed accounts payable. • Designed media for print and electronic advertising. • Planned all corporate and consumer marketing events. • Managed social media marketing. • Provided website product database management, photography and copywriting. • Drafted and maintained architectural drawings and planograms for all retail locations. • Drafted and designed store layouts for new openings.• Authored, designed and published customer service training manual.• Edited and designed other training manuals by all levels of positions. Show less

110 Credit Hours Earned, Marketing

Activities and Societies: Photography minor completed, Delta Epsilon Rho (Spring 2010), Deans List (Fall 2008, Spring 2009, Spring 2010)

Architectural Engineering

46 credit hours earned