Jennifer Kitto Email & Phone Number

Richardson, Texas, United States

United States

Dallas/Fort Worth Area

Dallas, Texas

Marketing Operations | Business Development | Brand Awareness Drove efforts in establishing the high-end retail boutique with a first-of-its-kind approach in the Dallas area, from startup to brand and marketing strategy development Handled budget planning, vendor relations, negotiations, purchasing, stock control analysis and reporting for store inventory, and project delivery Performed various duties including executing market analysis to plan and implement annual marketing plan; guaranteeing attainment of efficient progress of workflow and deadlines; building working relations with business partners and search engine optimization (SEO) personnel on website Demonstrated proficiency in prioritizing and managing multiple products and identifying and establishing right mix of tools to engage customersCross-functional Leadership and Coordination | Client Relations Fostered and maintained teamwork, store integrity, and respect to customers to ensure the provision of first-rate customer service and achievement of common goalGrowth and Development Impacts Demonstrated marketing expertise and creativity in developing design, print, media, social media, events, customer rewards, customer service initiatives, and inventory selections to strengthen solid relationship with clients, thus transforming the organization into a multiple award-winning business Successfully created a customer base of over 8,000, wherein 60% were obtained from referrals Boosted year-over-year sales and obtained high-conversion rates and customer loyalty by ensuring customer satisfaction; formulating marketing strategies; presenting unique offerings; and hiring high-caliber employees, thereby securing strong foothold at the top of local competition

Plano

▪ Met company goals by formulating marketing plans and managing the entire production▪ Evaluated and reported the execution and outcomes of marketing strategies▪ Supervised a team of four, while overseeing the product marketing cycle for Lacerte Software product lines▪ Conceptualized and implemented winning marketing strategies and campaigns to grow sales of the $80M company ▪ Applied innovative marketing approaches to boost awareness, perception, and revenue, while collaborating with cross-functional teams and presenting continuous reporting to executives▪ Ensured seamless transition process by keenly observing marketing content consistency and quality and administering the process ▪ Generated customer revenue growth and retention, conversion rates, brand awareness, and overall value perception by conceptualizing and implementing marketing plans▪ Effectively promoted products by gathering customer information and evaluating buyer persona▪ Performed various tasks including testing new approaches; designing new materials and sales kits; executing different approach for add-on products; and assessing interest in continuing education program and comprehensive corporate identity updateCareer Highlights: Performed business-critical marketing role in preserving brand integrity during company acquisition, thus making substantial contribution to the company’s growth Retained existing customer base and developed new business through design and execution of high-impact methods  Boosted add-on sales by leading a small team as marketing representative in accomplishing product review, intensive research, focus groups, marketing elements, team collaborations, and design analysis, which paved way to the generation of the industry's first tax software evaluation package followed by competitors

Dallas, Texas

Dallas, Texas