My team moved from Integrated Digital to the Brand Experience team in 2Q 2014 to help shift marketing's strategy from a short term, transactional approach to a convergence of Brand to Demand focused on creating and nurturing customer experiences designed to build long term relationships and loyalty. As part of Marketing's transition and consolidation of agency relationships, my responsibilities also include scoping the global demand gen requirements, coordinating regional agency requirements… Show more My team moved from Integrated Digital to the Brand Experience team in 2Q 2014 to help shift marketing's strategy from a short term, transactional approach to a convergence of Brand to Demand focused on creating and nurturing customer experiences designed to build long term relationships and loyalty. As part of Marketing's transition and consolidation of agency relationships, my responsibilities also include scoping the global demand gen requirements, coordinating regional agency requirements and engagements, and building out the campaign framework for key priorities to reflect our new awareness platform.Previously, as part of the Integrated Digital team, responsibilities included digital campaign planning and development, leading development and syndication of a global Innovation Program, Advertising & Brand engagement and alignment, web editorial direction and performance management, demand gen support for SAPPHIRE, SAP's key sales event, digital asset management, and agency engagement. Show less

Demand generation program and campaign development at the global marketing level for syndication and adaptation by regional and local marketing teams. Channels include online (Search, email, display advertising, content syndication and social media) and offline (print advertising, direct mail).