When Choreograph split from Wunderman Thompson, I was promoted to take responsibility for the performance, growth and profitability of the Transaction Data Asset and Business Unit of the iBehavior Cooperative, which aggregates SKU-level purchase data for more than 190M consumers and creates precise predictive models and insights that enhance target marketing. In so doing, I manage a team of account executives and vice presidents to educate and upsell our current clients. This often involves… Show more When Choreograph split from Wunderman Thompson, I was promoted to take responsibility for the performance, growth and profitability of the Transaction Data Asset and Business Unit of the iBehavior Cooperative, which aggregates SKU-level purchase data for more than 190M consumers and creates precise predictive models and insights that enhance target marketing. In so doing, I manage a team of account executives and vice presidents to educate and upsell our current clients. This often involves helping clients understand complex concepts and building enthusiasm around on our products and services. The result is strong, long-lasting relationships that drive success for both the client and Choreograph. I also lead an operations team to ensure products and services are delivered to the client’s satisfaction. In total, I oversee 15 employees. I am responsible for hiring and for training staff on best practices. Other aspects of my position include working with the data science team to bring client insights and new products and services to market and coordinating with the product marketing department on messaging. I also work with our business analyst and CFO on P&L for our division. Key Accomplishments:● Grew division’s revenue by 31% in 2021.● Retained 97% of clients in 2021.● Worked with client CEO to develop products and services of benefit to both companies. Client grew from a $50,000 account in 2018 to a $3 million account in 2021. ● Educated group with no sales experience to achieve 125% of quota. Show less

Wunderman Thompson helps clients leverage data to better understand their customers and acquire new ones. It was my responsibility to develop and implement short- and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue within a catalog, retail and financial client member base that included Fortune 1000 brands. I managed my team to achieve year-over-year market share gains of over 10% and consistently exceeded revenue goals.Key… Show more Wunderman Thompson helps clients leverage data to better understand their customers and acquire new ones. It was my responsibility to develop and implement short- and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue within a catalog, retail and financial client member base that included Fortune 1000 brands. I managed my team to achieve year-over-year market share gains of over 10% and consistently exceeded revenue goals.Key Accomplishments:● Increased sales by over $1 million.● Retained 98% of client base.● Educated sales division on digital offerings, ecosystem, platform specifics and best practices. Show less

I joined Datalogix when it was a young company with $15 million in annual sales. In my first role as Director of Business Development, I identified and negotiated multi-year data partnerships and signed on such partners as Walmart, Sam’s Club and Kroger. After a year I was promoted to Senior Client Partner and managed a $5 million book of business that included the company’s largest retail clients. I was instrumental in helping the company grow to $100 million in annual sales within five years.… Show more I joined Datalogix when it was a young company with $15 million in annual sales. In my first role as Director of Business Development, I identified and negotiated multi-year data partnerships and signed on such partners as Walmart, Sam’s Club and Kroger. After a year I was promoted to Senior Client Partner and managed a $5 million book of business that included the company’s largest retail clients. I was instrumental in helping the company grow to $100 million in annual sales within five years. At that point, it was sold to Oracle for $1 billion.At Oracle, I managed more than 50 premier member accounts that contributed more than $10 million in annual revenue. Key Achievements:● Drove sales by developing multi-million contracts.● Increased customer satisfaction and retained 100 percent of clients.● Created $1 million in revenue through cross-channel marketing, targeting and measurement across multiple media channels. Show less

I led a team of account managers in making recommendations to highlight product benefits and increase client spending.Key Achievements:● Secured 100 percent of long-term accounts.● Grew revenue an average 10% year over year. ● Exceeded revenue goals within a mature market base by working with C-level multi-channel marketing executives to generate repeat and incremental business. ● Received Chairman Club recognition in 2003 and every subsequent year until program ended in… Show more I led a team of account managers in making recommendations to highlight product benefits and increase client spending.Key Achievements:● Secured 100 percent of long-term accounts.● Grew revenue an average 10% year over year. ● Exceeded revenue goals within a mature market base by working with C-level multi-channel marketing executives to generate repeat and incremental business. ● Received Chairman Club recognition in 2003 and every subsequent year until program ended in 2008. Show less