Jennifer Doss Email & Phone Number

Indianapolis, IN, US

Indianapolis, Indiana Area

Indianapolis, Indiana Area

Leading headwear and sports apparel retailer operating over 1,000 mall-based locations as well as multiple websites including lids.com. Responsibilities include managing the day-to-day activities of four web developers and two QA professionals. Work with the Marketing / Ecommerce leadership team to define and prioritize the Ecommerce platform product.

Responsibilities included hiring automation and manual test professionals as well as implementing testing processes and activities. Defined the roll out, training and support plans and communicated new functionality enhancements and their business impact to the organization. Managed relationships with select 3rd party vendors.

Indianapolis, Indiana Area

Responsible for managing multiple ecommerce projects from RFP to post-implementation. Gathered and documented requirements, and defined scope for new ecommerce functions and systems.

Managed Search Engine Marketing and Affiliate programs for multiple websites. Worked with a search marketing agency to optimize programs to meet ROAS and ROI goals by leveraging best practices to execute paid search, organic search and display strategies.

Managed corporate tier-2 customer care agents as well as partnership with outsourced call center for tier-1 customer contact. Ensured that all customer issues were resolved accurately and efficiently.