Jennifer Langan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Recruited to transform Product Marketing team into a strategic revenue driver, architecting end-to-end go-to-market strategies for key initiatives and product launches to achieve revenue growth and IPO readiness.Developed and implemented advertiser segmentation strategy, optimizing product roadmap and sales/marketing focus, resulting in 2x lower churn and increased spend from high-potential customers.Launched AI-powered bidding technologies powering 70% of Advertiser spend, driving double-digit NDR improvement, and generative AI tools automating 25% of new creative assets and improving Advertiser productivity.Orchestrated go-to-market and sales enablement strategy for new Taboola partnership, driving 82% successful advertiser spend migration.Unified siloed customer feedback channels into a holistic Voice-of-Customer strategy designed to uncover actionable insights, improve customer satisfaction, and amplify customer-centric initiatives that drive business impact.

Ridgefield Park, Nj, Us

Promoted to lead Mobile Product Marketing team to revamp go-to-market strategies and drive revenue growth and market expansion.Optimized and prioritized sales and marketing activities across product categories, vertical segments, routes-to-market, and target audience personas.Developed comprehensive business plan securing an expanded product portfolio to invest in new business opportunity worth ~$500M.

Ridgefield Park, Nj, Us

Recruited to lead new Mobile Computing Product Marketing team to create and execute new go-to-market strategies to achieve aggressive business goals within newly created Samsung Business organization.Developed new market entry strategy that achieved #1 unit market share in first year and delivered 49% Tablet year/year revenue growth in a declining market.Improved business operations, including channel pricing and incentive program improvements that contributed to 45% year/year revenue increase in run-rate sales.

Round Rock, Texas, Us

Hired to lead new Product Strategy & Business Management team to identify and drive strategic opportunities.Simplified customers’ purchase and systems management experience globally. Drove 3x performance improvement by integrating key customer buying behaviors into program design. Created new mobility go-to-market strategy and championed business requirements to marketing and product development teams resulting in an improved product roadmap for business and institutional customers.

Round Rock, Texas, Us

Promoted to lead new Global Consumer Desktop Product Management team to create a product strategy to drive revenue and market share growth.Developed global product strategy and roadmap that contributed over $1B in annual revenue, including key time-to-market products, regional products that drove 2x market share growth, and innovative products in new product categories.Re-designed product management processes and deliverables to address needs of new Retail channel go-to-market strategy.

B.A., International Relations

Mba