Jennifer Lezcano Email & Phone Number

Canada

Develops and manages the organization's digital marketing strategy. - Examines, reports and communicates digital marketing and website performance. - Conducts research, analysis and provides recommendations to improve online marketing performance and exceed business development goals. - Collaborates with external digital marketing management service provider to track, measure and report all SEO and Google AdWords performance for all brands part of the Edgewood Health Network. - Develops and executes company webinar strategy. - Provides daily website content management. - Manages social media strategy and social advertising for all brands under the parent company.

Toronto, Canada Area

Coordinates social media strategy and communications for organizations under the EHN parent company that include Edgewood Health Network, Edgewood Treatment Centre, Bellwood Health Services and the Waterstone Clinic. Job Role Includes:SOCIAL MEDIA AND CONTENT CREATION EXPERTISEI utilize my creative skills to translate ideas into informative and visual pieces that are thought-provoking.- Day-to-day management.- Optimize brand messages through various social media platforms.- Develop and manage email marketing campaigns.- Writes and edits several blogs for subsidiary companies.- Social advertising.- Develops strategy and execution of webinars.- Website content management.- Analyzes and strategically plans using Facebook Analytics, Leadpages, and other analytics software. WORK WITH VARIOUS PLATFORMS AND PROGRAMS- A range of social media platforms that includes Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google+, YouTube.- Adobe Illustrator, Photoshop, WordPress, SquareSpace, QuarkXPress, Microsoft Office, Hootsuite, Social Sprout, SurveyMonkey, Eventbrite, MailChimp.

COMMUNICATIONS AND NETWORKING- Assisted in the development of the organization’s healthcare professionals outreach strategy.- Expertly communicated with external stakeholders along with clinical and senior management team via follow up meetings, information packages and presentations about specialized treatment programs.DIGITAL MARKETING AND SOCIAL MEDIA- Developed and managed online marketing strategy to increase brand awareness across multiple key demographics for particular programs for specialized compulsive behaviours.- Use various programs and platforms to execute email and social campaigns such as Facebook, YouTube, Twitter, LinkedIn, Adobe Illustrator, Adobe Photoshop, QuarkXPress, Social Sprout, Eventbrite, SurveyMonkey, MailChimp, and Envoke.EVENTS PLANNING- Managed corporate events, an annual conference, public education evenings, volunteer events, educational sponsorships.- Managed the organization’s exhibitor participation in over 30 different conferences on a yearly basis.- Executed company’s first webinar series to an impressive number of corporate and HR professionals from Schedule 2 companies.- Increased organic search rankings by significantly revamped the company's website in 2009 and in 2014.PUBLIC RELATIONS - Experienced working and connecting with various TV, radio and online media organizations.

Bachelors Of Commerce

Activities and Societies: Marketing Management, Human Resources Management

Certification, E-Business And Web Marketing

Diploma, Business Administration, Human Resources Specialist

Education record