Responsible for execution of marketing strategies over multiple platforms with a focus on increasing sales while maintaining brand integrity.Maintained high levels or organization, time management and creative associate/guest overall moraleMonitored competition and adjusted to increase sales based on overall marketing strategy and with measured return of investmentContinuously reviewed P&L and various reports on expenses and restaurant costs while researching any loss to execute profitable numbersWas able to produce a 400% increase of daily revenue based on the standard averages through effective event and social media marketingAchieved an average of 95% on shopper reports with a record of two 100% scores by developing my team and holding high expectationsEffectively executed partnerships, print advertising, sponsorships, social media management, and community events

A marketing technologist with a focus on social media and email marketing, my responsibilities revolve around utilizing automation tools and technology to optimize and streamline marketing processes. My responsibilities include:Strategy Development: I collaborate with our marketing team to develop strategies for social media and email marketing campaigns. I utilize the understanding of the target audience, objectives, and key performance indicators (KPIs) to create effective plans.Automation Implementation: Identify and implement automation tools and software that can improve the efficiency and effectiveness of social media and email marketing efforts. This includes selecting appropriate platforms, integrating systems, and setting up workflows.Campaign Execution: Utilize automation tools to execute social media and email marketing campaigns. This involves scheduling and publishing social media content, managing email lists, and deploying automated email sequences.Analytics and Reporting: Monitor and analyze the performance of social media and email marketing initiatives. Track relevant metrics, such as engagement rates, click-through rates, conversion rates, and ROI. Provide regular reports and insights to C level.Optimization and Testing: Continuously optimize campaigns based on data analysis and performance metrics. Conduct A/B testing to experiment with different strategies, messaging, and automation workflows to improve results.Data Management: Ensure data integrity and accuracy in marketing automation platforms. Manage customer databases, segmentation, and personalization efforts to deliver targeted and relevant messaging.Integration and Collaboration: Collaborate with cross-functional teams, such as content creators, designers, and developers, to align marketing automation efforts with overall marketing strategies. Integrate social media and email marketing initiatives with other channels and campaigns for a cohesive customer experience.

From April 2016 to the present, I have run my own photography business, photographing families and weddings. I handle all of the day to day aspects of running the business: marketing (social media, trade shows, etc), client resource management, all accounting, customer and vendor relationships, and continuing education. Being a part of every component of running a business has taught me to appreciate the minute details and respect for each individual position in the larger businesses I’ve had the opportunity to work with.

At Ulterion, I worked alongside the Vice President of Sales running cost analysis’ for products to ensure bids were on par with the companies expected profit margins. I also performed commission calculations for sales staff. I worked alongside the controller handling Accounts Receivable/Accounts Payable. In addition, I worked alongside the shipping manager to create Bill of Ladings and other necessary documents for international shipping.

In the role of Office Manager, I handled all Accounts Receivable and Accounts Payable including Customer Billing via Construction AIA Documents. I handled Contract Preparation for ongoing projects as well as collections and lien filings for completed jobs. I also maintained all business banking and reconciliations. I tracked and managed the finances of multiple consecutive projects including budgeting, organization and scheduling as well as preparing payroll for 50+ employees on multiple crews in multiple states.I handled all travel arrangements for sales staff and on location crews working to get the best rates for travel and lodging by building relationships.I worked alongside the sales and marketing partner to create, calculate and bid on potential jobs. In order to create efficiency within this role, I created an excel spreadsheet to calculate the exact cost of each job including material and labor costs, both in house and on location, based on the size and shape of the building.