Jennifer Maerz Email and Phone Number

After over a decade as a writer and editor in the lifestyle space, I’ve leveraged my expertise in audience connection and content creation to help mission-driven brands expand their reach.• Airbnb: Collaborated with a team of editors on 2,500+ SEO-optimized travel guides and Unique Stays profiles, contributing to a 12x increase in top 1-3 non-brand keyword rankings and ~100 weekly bookings from landing pages.• Lean Startup Co.: Contracted as a copywriter, then editor-in-chief, to create audience-first content marketing (blog posts, newsletters) that drove engagement and helped boost conference attendance for international events focused on rapid innovation.• The Shift Network: Contracted to connect with a wellness-seeking audience by addressing their key pain points through targeted content (landing pages, newsletters), ultimately driving conference registrations and engagement for health and wellness events.• American Press Institute: Contracted to research and author a best practices strategy that empowered newsrooms across the country to innovate and better engage digitally-savvy millennial audiences. My insights helped shape how news organizations rethought content creation and audience connection. I presented these findings at key industry conferences, including ONA and ASNE, driving discussions on the future of journalism.• Media Companies: Contracted by media companies to develop dynamic content strategies that elevated their market presence and attracted top talent. My work helped shape content approaches and staffing structures in the Bay Area, positioning these companies to thrive in a rapidly evolving media landscape.• Anxy Magazine: Contracted as founding editor-in-chief of Anxy, an international magazine dedicated to breaking stigmas around mental health through powerful storytelling and visuals.

Parent Lab reimagined the parenting landscape by helping families apply attachment-based strategies tailored to their needs. As Content Director for the Era app, I led efforts to create an interactive, personalized learning experience for parents of children aged 2-12.Key accomplishments:• Diversified content types (quizzes, personalized insights, meditations, bedtime stories, guides) to boost engagement among busy parents, resulting in higher completion rates and positive user feedback.• Used audience insights from user research to address parents' specific pain points, crafting content that resonated and provided practical, tailored guidance.• Integrated AI into the content strategy to deliver real-time, personalized support in their courses, helping parents feel seen and understood in their unique parenting challenges.• Directed content strategy and brand communications that consistently aligned with parent feedback, improving user satisfaction and driving app engagement.• Created and maintained brand style guide for Parent Lab's voice and tone across app and content marketing channels.

I've written lifestyle, wellness, travel, and culture pieces for various media outlets, including Money.com, Salon.com, RollingStone.com, Entertainment Weekly, Cosmopolitan.com, Refinery29, The San Francisco Chronicle, Afar, KQED, and Urban Outfitters.

As Editor-in-Chief of The Bold Italic, a project from the innovation department of Gannett, one of the largest media companies in the U.S., I shaped the editorial mission and direction, positioning it as a cultural cornerstone in San Francisco.Key accomplishments:• Elevated site traffic by over 200%, growing Gannett’s digital publication into a must-read for locals and beyond.• Expanded the publication’s cultural cache, gaining readership in key markets like Los Angeles and New York, and securing press coverage from outlets such as Today.com.• Led and mentored a team of editors, writers, and interns, fostering innovation and creativity while leveraging audience data to produce impactful content.

Assigned, wrote, and edited articles for the newspaper and blog. Managed a team of freelance writers. Wrote cover stories and helped produce the annual music awards.

Wrote cover stories, assigned and edited the music section both in print and on the blog, wrote a weekly column, managed a team of freelancers, helped produce the annual music awards.