Jennifer Mortensen Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

Denver Metropolitan Area

- Lead CU’s enterprise eComm initiative for four campuses, the system office, and advancement- Create and implement policies and procedures to govern the use of Salesforce, Marketing Cloud, and Cvent to ensure that best practices are documented and utilized- Partner with numerous university offices to guide ongoing efforts and implementations including the Center of Excellence and the Treasurer’s Office, among others- Lead team of 13 eComm Specialists on four campuses and in… Show more - Lead CU’s enterprise eComm initiative for four campuses, the system office, and advancement- Create and implement policies and procedures to govern the use of Salesforce, Marketing Cloud, and Cvent to ensure that best practices are documented and utilized- Partner with numerous university offices to guide ongoing efforts and implementations including the Center of Excellence and the Treasurer’s Office, among others- Lead team of 13 eComm Specialists on four campuses and in system/advancement to strategically implement technology and strategy to over 300 users- Write documentation for users on topics ranging from general use of Salesforce, Marketing Cloud, and Cvent to specific use cases and business processes associated with our orgs- Write and send ongoing communications to users and stakeholders including monthly program news, outage messages, weekly digests, and project-specific updates- Troubleshoot Salesforce and Marketing Cloud support issues and partner with technical team to find and implement solutions- Serve as the main UAT liaison for system enhancements- Develop innovative solutions to communication struggles that cannot be addressed in a traditional manner given the architecture of our org- Provide daily expertise and problem solving for both technological and procedural issues- Coordinate large email sends and data analysis for the President’s eNewsletter, CU Connections, and Office of the President special events, including football- Assist with management of the website (www.cu.edu/ecomm) and the eComm wiki (https://www.cu.edu/blog/ecomm-wiki)- Supervise Data Analyst and Training Manager Show less

Colorado Springs, Colorado Area

• Managed alumni relations and annual fund programming for the university’s 42,000 graduates• Oversaw annual budget to ensure appropriate funding for initiatives while adhering to state fiscal policies• Developed annual fund messaging and calling scripts in partnership with the University of Colorado System; in the first year of my involvement, there were significant increases in total dollars raised, average dollar amount of each pledge, number of pledges fulfilled, and overall… Show more • Managed alumni relations and annual fund programming for the university’s 42,000 graduates• Oversaw annual budget to ensure appropriate funding for initiatives while adhering to state fiscal policies• Developed annual fund messaging and calling scripts in partnership with the University of Colorado System; in the first year of my involvement, there were significant increases in total dollars raised, average dollar amount of each pledge, number of pledges fulfilled, and overall participation rate• Coordinated Giving Tuesday efforts; in my first year of oversight, we increased participation in giving by over 1,000% from the previous year• Managed donor stewardship program and overall strategy for both alumni and non-alumni donors, including initial program launch and design of stewardship materials• Wrote, designed and led production of all alumni communications, including e-newsletters, e-vites, printed materials, magazines, social media, and the alumni website• Led student-focused engagement initiatives in partnership with the Assistant Director of Alumni Relations such as the Annual Class Gift, Students Today Alumni Tomorrow (STAT), and the Legacy Cord Program• Managed and marketed the Online Mentoring Network (in its first week of existence, we welcomed over 300 alumni mentors), the Alumni Insurance Program, and the Alumni Directory (published every five years)• Implemented, managed, and trained users on campus-wide engagement initiatives including the university calendar, email marketing platform, event registration platform, and crowdfunding platform• Oversaw multiple university events each year ranging from fundraising/donor cultivation events to major student events, scholarship events and lectures• Supervised Assistant Director of Alumni Relations Show less

Colorado Springs, Colorado Area

• Managed fundraising activities and donor relations including on-air membership drives, mailings and membership programs (generated over $217,000 during first five months on the job)• Led contract process with Member Benefits, Inc. to launch the KCME MemberCard, which generated over $75,000 of net revenue upon roll-out• Coordinated electronic marketing including e-newsletter, email messaging and website• Oversaw marketing activities and development of marketing materials including… Show more • Managed fundraising activities and donor relations including on-air membership drives, mailings and membership programs (generated over $217,000 during first five months on the job)• Led contract process with Member Benefits, Inc. to launch the KCME MemberCard, which generated over $75,000 of net revenue upon roll-out• Coordinated electronic marketing including e-newsletter, email messaging and website• Oversaw marketing activities and development of marketing materials including presence at events, advertising in local/regional publications and trade policies for on-air event promotion• Reported to Board of Directors regarding development and marketing progress• Supervised Office Manager/Volunteer Coordinator on donor communication, database software, office management, and preparation of donations for accountant processing• Worked with consultants to develop and implement marketing strategies aligned with the public radio industry Show less

Colorado Springs, Colorado Area

• Communicated with and provided outstanding customer service to roughly 800 prospective graduate students annually via face-to-face conversations, tours, emails, telephone discussions and traditional paper mailings• Represented the Graduate School in the community at education and benefits fairs• Developed marketing strategies and recruitment plans for 21 graduate programs spanning the disciplines• Partnered with Office of Marketing Communications to develop graduate program… Show more • Communicated with and provided outstanding customer service to roughly 800 prospective graduate students annually via face-to-face conversations, tours, emails, telephone discussions and traditional paper mailings• Represented the Graduate School in the community at education and benefits fairs• Developed marketing strategies and recruitment plans for 21 graduate programs spanning the disciplines• Partnered with Office of Marketing Communications to develop graduate program marketing brochure• Led Graduate Student Orientation to assist students in acclimating to university life and resources• Co-managed Graduate School website design, content and updates• Wrote Graduate Student Survival Guide to assist new students in adjusting to graduate study• Hosted Graduate and Professional School Fair that attracted 24 outside universities and 244 attendees• Conducted survey of un-enrolled graduate students to improve recruitment/retention efforts Show less

Colorado Springs, Colorado Area

• Led the research and implementation of new initiatives including the Colorado Springs Undergraduate Research Forum (held in conjunction with the United States Air Force Academy and Colorado College), the Undergraduate Scholar Awards and National Student Exchange• Produced publications including the LAS College Review magazine, prospective student brochures, the Undergraduate Review, and the college-specific sections of the UCCS Bulletin• Worked with Dean and the CU Foundation to… Show more • Led the research and implementation of new initiatives including the Colorado Springs Undergraduate Research Forum (held in conjunction with the United States Air Force Academy and Colorado College), the Undergraduate Scholar Awards and National Student Exchange• Produced publications including the LAS College Review magazine, prospective student brochures, the Undergraduate Review, and the college-specific sections of the UCCS Bulletin• Worked with Dean and the CU Foundation to coordinate the college’s Annual Giving Campaign• Collaborated with the Office of University Relations on press releases and public relations• Maintained and improved the college’s website• Enhanced the college’s relationship with the community by maintaining communication (face-to-face interaction, solicitations, thank you letters, and general correspondence) with donors and advisory boards• Acted as liaison with the CU Foundation and Chancellor’s Office on alumni relations activities• Coordinated events including forums, meetings with donors/advisory boards, award ceremonies and retreats• Managed the day-to-day activities of the office including answering phones and assisting students, faculty and parents, supervising student employees, and coordinating the Dean’s schedule and travel arrangements Show less

Colorado Springs, Colorado Area

• Managed, created and edited technical documentation (user guides, web-based training, online help, etc.) for multiple projects including the Federal Telecommunications System contract with GSA• Collaborated in a multi-team environment and in a cross-functional setting• Prioritized project demands and schedules to complete assignments with outstanding quality in record time

Master'S Degree, Public Administration

Certificate, Digital And Social Media Marketing

Minor / Certificate, Professional Writing

Bachelor'S Degree, Philosophy

Education record