Jennifer W. Email and Phone Number
Experienced eCommerce Performance Marketing Director with a demonstrated history of team leadership, strategic management and program growth. Skilled in affiliate program strategy, migration, growth, scaling, platform selection and integration, lead generation, customer acquisition, media buying, and online gaming. Strong performance marketing professional with a Bachelor's Degree focused in Political Science and Government from Framingham State University.
All Inclusive Marketing Inc.
View- Website:
- allinclusivemarketing.com
- Employees:
- 27
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Director Of Strategic OperationsAll Inclusive Marketing Inc. Jan 2024 - Present -
Account DirectorAll Inclusive Marketing Inc. Aug 2019 - Dec 2023 -
Senior Account ManagerAll Inclusive Marketing Inc. Aug 2017 - Aug 2019 -
Partnerships And Key Accounts Manager Us MarketTravelpirates Corp Feb 2016 - May 2017
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Affiliate Marketing ManagerSmart Destinations Jan 2015 - Jan 2016Boston, Ma*Increase affiliate sales in 2015 to over $15M. *Manage relationship with over 1000 affiliate partners across several affiliate management platforms; Impact Radius, Commission Junction, Affiliate Window, ShareASale, Integrate and MyAP/Inuvo. * Manage day-to-day affiliate advertising operations including partner relationships, new affiliate applications and deployment of creative assets, offers, etc. * Develop and execute strategies to drive incremental sales and acquire new customers via our affiliate partners. Initiate new campaign ideas, incentives and bonus offers. * Track and report on affiliates' performance on a weekly, monthly, and quarterly basis, including analysis of incremental sales and new customer acquisition. * Cultivate strong relationships with top affiliates. Identify and negotiate opportunities to reach more of their audience via incremental inclusion on their website and other marketing activities. * Strategic expansion into International markets via both Affiliate Window and Commission Junction platforms. -
National Technical Advisory CommitteeAmerican Youth Football 2011 - 2014 -
Affiliate Account ManagerCidc / Everest Gaming May 2012 - Jun 2013Cambridge, MaInternational Marketing Manager, coordination of marketing campaigns and expansion of international affiliate markets. * Primary contact for VIP Key Accounts and all English speaking affiliates worldwide. * Coordinate marketing campaigns and implement programs with affiliates to assist in recruitment of new players while increasing profits from existing players. * Target new markets and affiliate groups to join Everest Affiliates and/or expand current offerings to include multiple game properties to their players. * Monitor blogs and existing partner sites to ensure proper use of Everest Branding and Market Promotions. * Update online promotional materials including links and materials for the partner's promotional use. Design affiliate outreach campaigns to ensure all marketing materials are reaching the end users in a timely manner to produce maximum profits. * Prepare market research and design plan for expansion of Everest Gaming within current affiliates while targeting new affiliates. -
Affiliate Network Partner ManagerZen Entertainment 2011 - Apr 2012Doubled the financial contribution of the Network Partner Affiliate Program in my first six months with ZEN. * Managed all aspects of the ZEN Network Partner Affiliate program; using internal administrative software, Salesforce, Excel, PowerPoint, Jira bug tracker, Asana, to oversee marketing, production and sales projects. * Manage all existing affiliate relationships (200+) to maximize growth and profitability of current affiliates while increasing program referrals. * Target and qualify new affiliate partners, presenting ZEN's value proposition, negotiating and closing deals with new affiliate partners. * Provide support to existing and new affiliate partners; direct creative and technology resources to bring new affiliate partners into the network. * Provide detailed reporting to affiliate partners, offer promotional suggestions to increase player participation to increase liquidity. * Extensive reporting of the affiliate program to executive team to track growth of the Affiliate Program. -
Senior Sales Marketing ManagerBrandadvantage 2004 - 2009
Jennifer W. Education Details
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Framingham State UniversityPolitical Science And Government -
Needham High School
Frequently Asked Questions about Jennifer W.
What company does Jennifer W. work for?
Jennifer W. works for All Inclusive Marketing Inc.
What is Jennifer W.'s role at the current company?
Jennifer W.'s current role is Director of Strategic Operations at All Inclusive Marketing.
What schools did Jennifer W. attend?
Jennifer W. attended Framingham State University, Needham High School.
Who are Jennifer W.'s colleagues?
Jennifer W.'s colleagues are Alex Vlad, Jessica Cabello L, Ashley Klotz, Frank Affiliate Marketing, Rosella M., Chrissy Malukiewicz, Julianne Johnson-Babcock.
Not the Jennifer W. you were looking for?
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Jennifer W.
New York, Ny4gmail.com, gmail.com, globalbrandsgroup.com, yelp.com1 (415) 9XXXXXXX
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