Jennifer W. Email & Phone Number

Boston, Ma, Us

Boston, Ma

*Increase affiliate sales in 2015 to over $15M. *Manage relationship with over 1000 affiliate partners across several affiliate management platforms; Impact Radius, Commission Junction, Affiliate Window, ShareASale, Integrate and MyAP/Inuvo. * Manage day-to-day affiliate advertising operations including partner relationships, new affiliate applications and deployment of creative assets, offers, etc. * Develop and execute strategies to drive incremental sales and acquire new customers via our affiliate partners. Initiate new campaign ideas, incentives and bonus offers. * Track and report on affiliates' performance on a weekly, monthly, and quarterly basis, including analysis of incremental sales and new customer acquisition. * Cultivate strong relationships with top affiliates. Identify and negotiate opportunities to reach more of their audience via incremental inclusion on their website and other marketing activities. * Strategic expansion into International markets via both Affiliate Window and Commission Junction platforms.

Cambridge, Ma

International Marketing Manager, coordination of marketing campaigns and expansion of international affiliate markets. * Primary contact for VIP Key Accounts and all English speaking affiliates worldwide. * Coordinate marketing campaigns and implement programs with affiliates to assist in recruitment of new players while increasing profits from existing players. * Target new markets and affiliate groups to join Everest Affiliates and/or expand current offerings to include multiple game properties to their players. * Monitor blogs and existing partner sites to ensure proper use of Everest Branding and Market Promotions. * Update online promotional materials including links and materials for the partner's promotional use. Design affiliate outreach campaigns to ensure all marketing materials are reaching the end users in a timely manner to produce maximum profits. * Prepare market research and design plan for expansion of Everest Gaming within current affiliates while targeting new affiliates.

Doubled the financial contribution of the Network Partner Affiliate Program in my first six months with ZEN. * Managed all aspects of the ZEN Network Partner Affiliate program; using internal administrative software, Salesforce, Excel, PowerPoint, Jira bug tracker, Asana, to oversee marketing, production and sales projects. * Manage all existing affiliate relationships (200+) to maximize growth and profitability of current affiliates while increasing program referrals. * Target and qualify new affiliate partners, presenting ZEN's value proposition, negotiating and closing deals with new affiliate partners. * Provide support to existing and new affiliate partners; direct creative and technology resources to bring new affiliate partners into the network. * Provide detailed reporting to affiliate partners, offer promotional suggestions to increase player participation to increase liquidity. * Extensive reporting of the affiliate program to executive team to track growth of the Affiliate Program.

Bachelor'S Degree, Political Science And Government

Education record