Jennifer W.

Jennifer W. Email and Phone Number

Director of Strategic Operations at All Inclusive Marketing @ All Inclusive Marketing Inc.
richmond, british columbia, canada
Jennifer W.'s Location
Greater Boston, United States
About Jennifer W.

Experienced eCommerce Performance Marketing Director with a demonstrated history of team leadership, strategic management and program growth. Skilled in affiliate program strategy, migration, growth, scaling, platform selection and integration, lead generation, customer acquisition, media buying, and online gaming. Strong performance marketing professional with a Bachelor's Degree focused in Political Science and Government from Framingham State University.

Jennifer W.'s Current Company Details
All Inclusive Marketing Inc.

All Inclusive Marketing Inc.

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Director of Strategic Operations at All Inclusive Marketing
richmond, british columbia, canada
Employees:
27
Jennifer W. Work Experience Details
  • All Inclusive Marketing Inc.
    Director Of Strategic Operations
    All Inclusive Marketing Inc. Jan 2024 - Present
  • All Inclusive Marketing Inc.
    Account Director
    All Inclusive Marketing Inc. Aug 2019 - Dec 2023
  • All Inclusive Marketing Inc.
    Senior Account Manager
    All Inclusive Marketing Inc. Aug 2017 - Aug 2019
  • Travelpirates Corp
    Partnerships And Key Accounts Manager Us Market
    Travelpirates Corp Feb 2016 - May 2017
  • Smart Destinations
    Affiliate Marketing Manager
    Smart Destinations Jan 2015 - Jan 2016
    Boston, Ma
    *Increase affiliate sales in 2015 to over $15M. *Manage relationship with over 1000 affiliate partners across several affiliate management platforms; Impact Radius, Commission Junction, Affiliate Window, ShareASale, Integrate and MyAP/Inuvo. * Manage day-to-day affiliate advertising operations including partner relationships, new affiliate applications and deployment of creative assets, offers, etc. * Develop and execute strategies to drive incremental sales and acquire new customers via our affiliate partners. Initiate new campaign ideas, incentives and bonus offers. * Track and report on affiliates' performance on a weekly, monthly, and quarterly basis, including analysis of incremental sales and new customer acquisition. * Cultivate strong relationships with top affiliates. Identify and negotiate opportunities to reach more of their audience via incremental inclusion on their website and other marketing activities. * Strategic expansion into International markets via both Affiliate Window and Commission Junction platforms.
  • American Youth Football
    National Technical Advisory Committee
    American Youth Football 2011 - 2014
  • Cidc / Everest Gaming
    Affiliate Account Manager
    Cidc / Everest Gaming May 2012 - Jun 2013
    Cambridge, Ma
    International Marketing Manager, coordination of marketing campaigns and expansion of international affiliate markets. * Primary contact for VIP Key Accounts and all English speaking affiliates worldwide. * Coordinate marketing campaigns and implement programs with affiliates to assist in recruitment of new players while increasing profits from existing players. * Target new markets and affiliate groups to join Everest Affiliates and/or expand current offerings to include multiple game properties to their players. * Monitor blogs and existing partner sites to ensure proper use of Everest Branding and Market Promotions. * Update online promotional materials including links and materials for the partner's promotional use. Design affiliate outreach campaigns to ensure all marketing materials are reaching the end users in a timely manner to produce maximum profits. * Prepare market research and design plan for expansion of Everest Gaming within current affiliates while targeting new affiliates.
  • Zen Entertainment
    Affiliate Network Partner Manager
    Zen Entertainment 2011 - Apr 2012
    Doubled the financial contribution of the Network Partner Affiliate Program in my first six months with ZEN. * Managed all aspects of the ZEN Network Partner Affiliate program; using internal administrative software, Salesforce, Excel, PowerPoint, Jira bug tracker, Asana, to oversee marketing, production and sales projects. * Manage all existing affiliate relationships (200+) to maximize growth and profitability of current affiliates while increasing program referrals. * Target and qualify new affiliate partners, presenting ZEN's value proposition, negotiating and closing deals with new affiliate partners. * Provide support to existing and new affiliate partners; direct creative and technology resources to bring new affiliate partners into the network. * Provide detailed reporting to affiliate partners, offer promotional suggestions to increase player participation to increase liquidity. * Extensive reporting of the affiliate program to executive team to track growth of the Affiliate Program.
  • Brandadvantage
    Senior Sales Marketing Manager
    Brandadvantage 2004 - 2009

Jennifer W. Education Details

  • Framingham State University
    Framingham State University
    Political Science And Government
  • Needham High School
    Needham High School

Frequently Asked Questions about Jennifer W.

What company does Jennifer W. work for?

Jennifer W. works for All Inclusive Marketing Inc.

What is Jennifer W.'s role at the current company?

Jennifer W.'s current role is Director of Strategic Operations at All Inclusive Marketing.

What schools did Jennifer W. attend?

Jennifer W. attended Framingham State University, Needham High School.

Who are Jennifer W.'s colleagues?

Jennifer W.'s colleagues are Alex Vlad, Jessica Cabello L, Ashley Klotz, Frank Affiliate Marketing, Rosella M., Chrissy Malukiewicz, Julianne Johnson-Babcock.

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