Managed Digital Marketing & Media strategies & third-party Marketing Agency Media Buying & Ad Unit planning & placements. Social Campaigns: Facebook, Instagram, Twitter & YouTube Ads, SEO, Google Ads, Bing, Yahoo) & email campaigns to new & existing consumers & Oticon practitioners. Supported & made Digital Marketing functionality recommendations for the Dept. of VA partnership & digital marketing division. Reported all budget & buying numbers to stakeholders and senior corporate officers and management on a weekly/as needed basis. Managed other employees within digital marketing (meeting deadlines, prioritizing & delegating responsibilities according to role & core competencies). Point of contact for statement of work review/approvals/adjustments from all internal & external sources pertaining to Digital Marketing & Media.

Mentored and drove Media and Brand Partnerships Development teams to generate new business, nurture existing business and expand target audiences and visibility. Oversaw marketing & advertising campaign performance, all aspects of design, client & media relationship management, business modeling and mapping built on brand focused concepts.

Ensured client Brand promise was retained and expressed through creative and conceptual designs while working with client creative and marketing teams. Worked with Client teams to understand and develop goals, address client needs, and forecast anticipated results and insights with proposed business planning.Recommended, placed and analyzed paid display, programmatic and social media campaigns for clients in varied industries. Reached media platforms and analytics tools across multiple digital channels including Display, Programmatic, Social & Mobile.

Reviewed/edited Contract documents for a technical division prior to routing for executive level approvals and signatures. Worked extensively on special projects/assignments. Headed National Digital Ad campaigns. Purchased media via Federally approved sites to run Federally promoted campaigns over. Acquired Digital services from private industry for creative design to be deployed over in-house media and used for National Digital Ad campaigns. Developed and launched first Federal digital campaign ads to flight over Social media channels.