Jennifer Somerville Email and Phone Number

Manage development of saleable products (including books and online courses), ranging from concept stages to product delivery, working closely with authors, editors, art designers, video production, and web designers to ensure the execution of each product meets all the company's high standards within set deadlines. Products include the creation (including the selection and development of a learning management system) for the company's very first and successful online courses: The Dent Business Academy and Ted Bauman's Plan B Club. Print products include Rule of 72, Irrational Economics, The Age of Deception, The Passport Book, Forbidden Knowledge, Lawyer-Proof Your Life, and Where to Stash Your Cash. Organize the planning and delivery of direct mail promotions, including setting controls and test marketing goals, creating and implementing mail plans, and analyzing data. Oversee inventory fulfillment, working closely with both internal and external vendors such as the company's Publishing Services division and Amazon.com.Organizer of the company's "Innovation Club," helping lead discussions on ways to build the company's profit through investing money in new services and products, saving money by improving processes, and implementing best practices.

Managed marketing and sales initiatives for the top-selling Math and Statistics list, helping build market share for the already top selling David Moore statistics franchise, as well as many new market segments, such as Calculus and Math for Elementary School Teachers, building awareness for seven first-editions (many which immediately became market-leading products).Traveled extensively throughout the US and Canada, working with regional sales representatives to promote company products and technology, presenting text and digital learning solutions, addressing any possible objections, and securing new and existing business.Collaborated with editorial and market development to launch new products, host focus groups and bi-annual sales meetings, attend regional and national conferences, track sales opportunities and build customer-relations, and strategize on securing business to meet (and exceed) yearly sales goals.Managed marketing and sales plans, from web/e-marketing and print advertising to creating sales tools, email campaigns, product surveys, and event planning.

Managed marketing and sales initiatives as the Health/Human Performance and Nutrition Marketing Manager (traveled nationally to work with sales reps and secure new and existing business, attended and helped organize events and presentations at national and regional conferences and bi-annual sales meetings, oversaw advertising projects, etc.), while also managing the Life Sciences Marketing Manager.Awarded “Marketing Manager of the Year” for fiscal year 2007.

Criminal Justice Marketing Manager 1999-2001 and Health/Human Performance and Nutrition Marketing Manager 2001-2008.Developed and managed all marketing-related initiatives for each set of discipline products, including yearly marketing plans, market research, sales representative email campaigns, customer email campaigns, budgeting, conferences, company sales meetings, internal and external product differentiations, etc. Also traveled throughout the US to work with sales representatives, meet with customers, and sell print and electronic products.Awarded “Marketing Manager of the Year” for fiscal years 2002, 2003, 2004 (top sales performance)Awarded “Marketing Manager of the Year for Top Revision” for fiscal year 2005 (top sales performance) Awarded “Outstanding Sales Representative for Criminal Justice” for fiscal year 1997 (top sales/editorial performance)

Social Science, Science, and Generalist representative to local colleges and universities, promoting company products, software solutions, and custom ordering options, exceeding yearly sales quotas (making “consistency club” for three years and ranking #3 in the company for fiscal year 2007).