Jennifer Sovacool Email & Phone Number

National Sales and Service Coordinator• Event coordination• Customer service• Recruiting• Implementation and navigation using Salesforce.com• Provide guidance and leadership to our participants during event season• Fundraising guidance to help each walker achieve their personal goals of $2300.00• Have participated in the event for the past 2 years

Unify strategic brand imperatives throughout the consumer and customer value chain through the development, execution and evaluation of divisional business plans. This includes an 18-month cross-functional plan of sales initiatives and co-equity creation programs.Developed annual integrated business plan with key growth customers and teams.Divisional owner of the 18-month national business plan.Development and execution of co-marketing and sales promotion programs.Leverage emerging channel opportunities as select customization cross-functional process owner.Coordinate individual brand team message and execution of consumer programs.Determine the payout standard for the field sales organization for co-marketing.Utilized advanced analytics department in merchandising model / tool development.

Provide sales leadership across a multi-functional team to develop short and long term strategic category plans resulting in the achievement of national volume and profit targets. The cross-functional business model achieves these targets through both demand creation and improved supply efficiency.Responsible for developing and executing strategies for Coca-Cola, Sprite, Minute Maid, Dasani Water, Barqs Root Beer and Dr Pepper in related areas. Increased brand profitability through a new performance based funding program decreasing annual reduced revenue budget by $6MM.Eliminated trade spending inefficiencies geographically through a nationalized rate.Developed Aisle Impact sales concept leveraging a consumer research study.Participated in division market structure as well as Trade ShowsLaunched two new brands and two equity extensions.Led the discontinuation of two brands and multiple sku's.Sales leader for new segment exploratory and commercialization project.

Deliver volume objectives through developing customer specific business plans across sales controllables through the leadership of a direct reporting staff and a matrix functional team.Responsible for 21% of national volume, $230MM in annual sales.Responsible for 43% of divisions incremental volume nationally.Delivered volume and profit goals over consecutive years indexing 124 and 126 respectively.Grew share by +20% over two years through 17 new points of distribution. Managed team of 5 directly and in-directly. Promoted 2 existing team members and hired 4 new members.Secured the first category captaincy at Wal-Mart, ultimately leading to the formation of an 11-member sub-team dedicated solely to category management.Co-developed an off-season replenishment program, which was later expanded to other seasonal vendors. Developed the Wal-Mart "We Drive Fast" campaign as an extension of our NASCAR partnership.2004 strategic vision team.On Premise Account Manager of the Year - 1998.

Responsible for training 65 full and part-time merchandisers to achieve superior in-store presence for the BTC brands.Sold supply efficiency initiatives across key Los Angeles customers.Coordinated regional co-marketing initiativesDispatched service technicians to major restaurant chains as well as accounts within the coca cola bottling market Provided customer service to each account as well as providing phone sales in obtaining new accounts in the CCE Bottling Division

Bs, Business Administration, Marketing

Mba, Secondary Education