Independent Marketing Consultant; recent projects have included: Blossom Beauty - Lead consultant on strategic marketing project; innovation and web strategyHighPoint Associates - lead consultant for a strategic marketing project for OTC CPG client The Regan Group + Barbara's/Weetabix - led promotional trade efforts for the LEGO movie partnershipLead Consultant for an international CPG (food + beverage) company regarding a strategic branding initiativeMusic Stars and Masters - wrote marketing planTake A Bao (local LA Restaurant) - wrote initial marketing plan; including menu development & marketing; assisted with marketing roll-out for restaurant #2Natures Nails - led re-branding efforts; resulted in triple digit sales growth + allowed owner to successfully sell her companyPUREnola - acted as a marketing consultant to assist with marketing plan & strategyA Squared Group- facilitated Brand Audit and assisted with client brainstormingFounder - Safe Chemicals Act Now/Safe Children Act Now - Children's Environmental Health Non-Profit

Summer Session Instructor -UCLA's Social Entrepreneurship Summer Institute offers online and in-person courses that introduces students to social entrepreneurship, including starting social enterprises and non-profits. In this hands-on program, students will design their own actual social good organization. They will learn the basics of starting, building, and running non-profit organizations and social impact businesses. Students have the option of participating virtually or coming to LA for an in-person experience.

Instructor-various marketing courses via UCLAx; taught to primarily international undergraduate and graduate students from all over the world. Integrated real life case experiences and partnered with local businesses to give students optimal instruction and experience.

Responsible for all marketing activities for the largest floral wire service in North America; team provided strategic advice & marketing materials/products to over 20,000 local florists + ran Teleflora.com• Worked with local business owners to determine strategies to increase overall flower & gift sales• Responsible for all new product development activities resulting in the introduction of at least 250+new product SKUs annually; involved with concept/licensing conception through actual production overseas• Championed Teleflora’s $10MM Integrated Marketing effort entitled “America’s Favorite Mom” resulting in a prime-time special on NBC and five days on the TODAY Show. Worked with producers, network, agents, etc. to conceive idea, source talent and produce show/promotion. • Under leadership, corporate communications efforts in 2008 yielded a 71% increase in print media

Started out as a freelance marketing consultant the Summer of 2006; within two years was promoted to VP of Marketing; responsible for entire marketing department with fourteen direct reports. Further promoted to sister company, Teleflora, as EVP Marketing.

Only undergraduate selected to participate in the MBA Summer Internship Program - also one of three MBA Summer Associates that was ultimately hired full-time out of a class of 13; direct report to Michele Buck - currently the CEO/President of Hershey Foods