Jennifer Utterback Email & Phone Number

- Part-time member of the Public Relations/ Earned Media team. Defines and delivers unique and powerful earned media programs for marketing initiatives, including but not limited to product launches, campaigns, promotions, seasons and agile opportunities. Plan/write/edit/proofread content that is strategically crafted to convey key messages and drive positive editorial coverage that align with business/brand goals. Created and simplified process for earned media mailer boxes ensuring time and cost effective while elevating final output increasing efficiencies. Sourced additional print vendors to ensure competitive pricing. Continually evaluate ways of working for optimization as stakeholders and corporate policies change. Strong ability to lead programs from start to finish (briefing, planning, execution and beyond), including budget management and results/measurement. This includes outside suppliers and internal brand teams. Manage Adhoc media requests. Event management for special events. Create meaningful connects with consumers and their love of our brands, enhancing brand loyalty.- Operations Manager for C-Sweet. Manage day-to-day facility operations of the space. Proactively seek to find solutions and new technologies to advance the space and the team. - Technical Asset Manager for C-Sweet. Manage computers / technology needs for the team in timely and most efficacious manner. Seek to find best solution for needs of the team while staying within budget.- Responsible for timely review and approval of marketing communications to the public. Communications include traditional advertising, digital social media engagement, online promotions, websites and coupons. Ensure compliance standards (state and federal) are maintained on all communication and recognize potential violations early enough that they can be corrected. Monitor consistency with brand architecture and campaign to ensure communication is delivering a consistent message.

Hershey, Pa

• Plan, develop and execute annual Global Marketing Conference for 350+ global employees and agency partners. Overall rating increase from 3.8 to 4.4 /5. 2013 and 2016 tied for “best conference ever”. • Proactively manage the VP, Global Marketing Excellence calendar in addition to 4 senior directors. Schedule ~ 3,000 meetings per year. Assist with onboarding new employees. Identify and track incoming requests and deadlines to ensure timely delivery. Coordinate domestic and international travel and brief the VP and Directors on details prior to travel. Maintain vendor relationships. Administration of Hershey Marketing Academy including securing facilities and catering, coordination of print materials for classes, and attendee tracking. Draft presentations and major written reports by compiling data from numerous sources and composing drafts. Administering departmental paperwork including invoices, purchases and reconciliation of department budget. Provide administrative support as needed to the Global Marketing Excellence team (30+ people).

-Contribute to the success of the VP, Global HR by performing overall executive level office management duties such as schedule management; aware of priority meetings and preparation involved; manage schedule conflicts; assist SVP, CPO assistant as needed. Scheduled 1,300+ meetings per year.- Relationship Manager - Stay abreast of the informal atmosphere and issues of the HR staff, make executive aware of any potential problems and offer solutions, act as liaison between executive and staff.- Coordinate Executive coaching interviews with 9 executives, 5 consultants resulting in over 300 meetings scheduled.- Produced correspondence and drafted responses to routine inquires. Assisted in the preparation of presentations and major written reports by compiling data from numerous sources and composing drafts. Administered departmental paperwork including invoices, purchases and reconciliation of department budget of $1 million.

- Key point of contact for Vice President of Total Compensation and Benefits, Human Resources.- Manage two employee benefits newsletters, overseeing all design, content and editorial calendar.- Write monthly benefits communications and oversee distribution 13,000+ global employees. - Edit benefits plan descriptions to comply with federal laws. Lead team member, coordinator and point person for WorkLife Invest, a redesign of Hershey’s retirement plans. Assist in creation of in depth communications strategy. Received recognition from CEO for my outstanding performance.- Manager of Retiree Network. Editor of Retiree Connections newsletter. Plan, develop and execute annual meeting for 5,000+ retirees including obtaining speakers and 25+ vendors. Website maintenance. -Create confidential presentations and written reports for Board of Directors by compiling data from numerous sources and composing drafts. - Write and prepare correspondence for internal distribution. - Reconciliation of departmental budgets of $3+ million

• Designed marketing and promotional items which included creating/selecting artwork and photographs. • Negotiated pricing for printed materials.• Managed printer relationships and other vendors.• Coordinated and maintaining printing schedules. • Designed and maintained six web sites. • Served as staff contact for layout and design assistance. • Created and produced bi-monthly state magazine. - Attended board meetings.- Managed all advertising.• Managed all activities for Control Desk at Annual Business Meeting. - Produced various reports for immediate distribution to meeting participants.

• Assisted Director of Media and Public Relations with various media requests including maintaining a log of all contacts, updating and creating new media lists. • Handled requests for Liability Reform Action Center to include mailing packets of information and answering phone calls.• Distributed various internal and external newsletters. • Sent general e-mails through specialty mailbox for staff.• Performed administrative duties including responding to and routing e-mails that come through the web site. • Processed invoices.• Updated physician database.• Maintained schedule for various fax machines used throughout the Society.

Bachelors, Corporate Communications

Activities and Societies: Dean's List Completed Bachelors part time while working full time.

Associates, Office Administration

Activities and Societies: Phi Beta Lamba, President 1996, 1997

High School Diploma