The Monroe Institute is the world’s leading educational and research organization for the study of consciousness. As the Marketing Director, I manage all aspects Marketing and Communications.• Brand identity and strategy • Create and implement the annual strategic marketing plan • Provide research data and proposals for program and sales development• Product messaging, differentiation, positioning, and go to market strategies• Digital media strategy and implementation (App, Podcast, Website, Social, SEO, Email, Paid Search)• Creative direction and copywriting• Market Research • Contact database management and list segregation and analytics• News and Public Relations• Budgetary responsibilities• Vendor and staff management

As the Senior Digital Marketing Manager, for 3 separate lines of business, which include Contact Center Solutions, Clocks, and Emergency Communication, I’ve worked on multiple high priority projects. These projects include a complete website redesign, SEO, keyword and content strategy, and new paid search campaigns for lead generation. In addition, I also create and execute ongoing inbound and outbound marketing campaigns using both traditional and digital marketing channels.

While at Winterwoods Homes I developed and implemented sales and marketing campaigns for “ready-to-buy” home plans and design/build services. I developed and implemented an Organic SEO and link building strategy.

In my role as Director of Marketing and Communications I managed the communications team responsible for advertising, web site and social media, SEO and SEM, public relations, and partnerships. Tactics were based on an annual strategic plan that I created along with a corresponding marketing budget. Together we were able to increase brand awareness and visitation.

As Director I oversaw development and management of global Marketing budget, internal policies, market research, international and localized branding, product launch and commercialization and marketing communications activities (i.e. tradeshows, advertising, web, PR). The product development aspect of my job focused on capturing, reporting and implementing customer analytics for product development, positioning /pricing and targeted sales campaigns.

As Marketing Communications Manager I developed marketing strategies and programs for the United States and Europe. I also created an international mar-comm team and hired and managed a team of 8 direct reports to develop and implement international marketing initiatives to support sales and service. Marketing communications tactics included (budget, tradeshows, advertising, web, and PR) product launch and commercialization campaigns. I worked with VP of Marketing to capture and use customer analytics targeted sales campaigns and product branding.

Produced promotional materials directing layout, design, and copy writing; determining and monitoring production schedules; and distribution channels. Developed product launch sales tools and promotional campaigns including advertising and outbound marketing.