Responsible for HEB, Whole Foods, Cost Plus World Market and Brookshire Grocery accounts delivering over 850,000 cases and $30M annual revenue for company. Strategically managed all areas of customer relationship. Studied market trends using IRI, Compass and iDIG identifying issues and opportunities to develop targeted market strategies. Conducted monthly business status meetings withfield sales, execution team, distributor leadership, and consistently presented to top management atmonthly and quarterly business reviews.• Increased YTD volume +5% net revenue and +2% depletions on power brands while successfully implanting price increases across all brands. • Strengthened YTD HEB points of distribution +350 in priority brands.• Grew planner placements by +12 for 2023 – 2024 year at HEB immediately following strategic national market distributor change from RNDC to SGWS.• Partnered with Trade Marketing, designed custom point-of-sale materials allowed in “non points-of-sale” stores and achieved first HEB approved floor display statewide. o End-to-end sales programs including Chloe Cares programing honoring HEB Breast Cancer fighters with customer point of sale materials. Program increased depletions +20%.• Awarded three new item national placements LY 2023 from Cost Plus World Market generating $12k new revenue.• Doubled national Whole Foods TPR awards by maximizing 2023 Whole Foods TPR cycles and increased points of distribution by 400+ placements. Depletions increased by +22% nationally.

Responsible for sales planning, pricing, forecasting, execution, budgets and P&L. Manage all areas of chains, off-premise and on-premise growth. Analyze market trends, identify issues and opportunities with SGWS’s iDIG platform, account data, IRI/Nielsen data to develop targeted market strategies. Develop grocery chain business by creating comprehensive sales plans and programs for key accounts including HEB, Kroger, Costco, Albertson’s, United/Market Street, Sam’s Club, Walmart, Target, Central Market and Brookshire Brothers. Conduct monthly business status meetings with distributor leadership, consistently presented at regional general sales meetings and led top management QBRs. Supervise one direct report (Area Sales Manager).• Increased net revenue YOY averaging +6.5% growth over last 3 years.• Partnered with internal marketing team to rapidly create first-to-market events such as virtual tasting events to address pandemic concerns that resulted in LY2020 growth at Market Street and Kroger of 24% and 23%, respectively.• Implemented end-to-end sales programs and frequent planner floor support with Kroger, HEB, Sam’s Club, Market Street and Albertsons Texas banners resulting in 9% increased depletions with chains in last 3 years.• Executed private labels into Kroger banners and HEB resulting in increased depletions +33% Kroger and +16% HEB in LY2020.• Designed trade marketing point of sale for internal sales team resulting in a top cluster program using POS exclusive to Wente Family Estates.• Liaison for the sales force to the internal Wente Marketing team. Resulted in quicker internal sales adoption of point-of-sale programs and 3-4 new annual program roll outs across the 25+ member Wente sales force.

Developed grocery chain business by creating comprehensive sales plans and programs for key accounts including HEB, Central Market, Costco, Target, Kroger, Safeway, Albertson’s, Sprouts, Cost Plus World Market, Whole Foods Market and United/Market Street.• Increased chain depletions by +52.4% over LY2012 by managing distributor managers and chain buyers. Top 3 brand priorities: Hahn SLH Estate +76.9%, Smith & Hook +76.1% and Hahn Winery +42.7% LY2012.• Achieved a top 5 volume supplier within distributor division at Central Market, Whole Foods Market and United/Market Street accounts resulting in +1826 cases over LY2012.• Secured a wine selection in the HEB Cooking Connection 2013 program and 2 HEB Distinctive Items depleting over +2300 cases in new business.• Procured national placements in 130 Super Targets and 46 NEXCOM locations.

Led sales programs (depletion allowances, pricing, retail incentives and sales incentives), executed brand development, managed multiple wholesalers within markets and maintained customer relationships with an annual volume of 140,000 cases and $12 million.• Achieved brand development and sales growth by managing/motivating distributor sales teams and designing quarterly seasonal programs for quarter objectives.• Led territory business plans, financial reviews, strategic business forecasting and expense control. • Created quarterly regional chain programs for Harris Teeter, Whole Foods, 7-11 and military outlets resulting in +30% increases over LY2010.• Executed successful National Account programs for Costco, Giant/Martin’s, Harris Teeter, Safeway, Food Lion, Farm Fresh, BJ’s Wholesale, Wal-Mart, Target, Darden Corporate Restaurants (Olive Garden, Red Lobster, Capital Grille and Season 52), Omni Hotels, PF Changs, Maggiano’s and Texas de Brazil resulting in increased overall YTD market depletions +20% LY2010; YTD Brand Priorities: Cavit +12%, Lunetta +178% and Santa Rita +102% LY2010.

Responsible for multiple budget management, pricing, sales promotions and incentives while launching a new wine region into the industry. Supervised one direct report (Virginia Key Account Manager).• Exceeded company case and sales goals by 15% in fiscal 2008 (128% increase over LY 2007) and 20% in fiscal 2009 (113% increase over LY 2008).• Formed and cultivated strategic key account alliances that resulted in over 350 new accounts and maintained 96% of pre-existing customers throughout territory.• Opened and managed introduction of company/products to new markets in Maryland, District of Columbia and Delaware with distributor sales teams and customers.• Successfully executed market blitzes in 8 focus markets.