Responsible for developing and executing an internal communications framework to provide effective communications to shape a strong, inclusive culture across our business.Leading the charge on our employer brand, social and online presence, and community outreach programs!

- Internal communications for our President and CEO and Executive Leadership Team- Support the communications function in leading and developing dynamic communications content for a variety of audiences and channels such as monthly newsletters [Wellness Wednesday], quarterly newsletters [The Pulse], videos, scripts and surveys -Contribute to the planning and development of communication strategies and tactics that effectively communicate our Purpose, Vision and Values- Manages our employee committee and employee engagement initiatives - Manages the Living the Brand portfolio, our internal recognition program- Planned, coordinated and executed our 2021 Years of Service recognition program, Spirit Awards Celebration and our 2022 Leadership Conference in Toronto- Supports various units with their communication needs

Founder of the blog www.TOmillennials.ca, Toronto's hub for millennial minds. [Publishing Company]OUR MISSION: TO INSPIRE TORONTO MILLENNIALS TO LEARN MORE ABOUT THEIR BODIES THROUGH MOVEMENT, MEDITATION AND BY MAXIMIZING THEIR HEALTH AND WELLNESS. Re-launched: August 2020

-Provides communications strategy on key business development and marketing initiatives to The President and CEO to drive engagement with real estate agents and clients within the development, retail, hotel and food and beverage industries.-Develops and executes all strategic internal communications activities to keep The Behar Group team engaged and informed (Virtual happy hours, virtual and in-person team meetings, corporate wellness initiatives, Blue Jays' Games, Ping Pong nights, Team BBQs, Clothing drives and more).-Developed www.BeharGroupBuzz.com, a corporate blog that produces content about the latest commercial real estate news in Canada | Blog had over 2,000 views in the first two weeks | On-going management/ editing of the blog and its content (contributor posts, articles and videos).-Establishes and maintains relationships with key media outlets to enhance TBG's public profile.PR initiatives translated to articles published in the following news outlets: Financial Post, Retail Insider Magazine, Real Estate News Exchange, TorontoStoreys.com, NOW Magazine, BlogTO and BisNow.-Educates and guides TBG executives on key messages and proper etiquette for interviews with journalists.-Hires, manages, coaches and evaluates all summer and fall interns and provided ongoing mentorship throughout these work terms.-Manages the execution of social media campaigns across internal communication channels [Microsoft Teams Sites] along with external channels such as LinkedIn, Twitter, Facebook and Instagram.-Provides social media and marketing training and advice to over 35 sales representatives and brokers on an on-going basis.

-Developed www.BeharGroupBuzz.com, a corporate blog that produces content about the latest commercial real estate news in Canada | Blog had over 1,200 views in the first two weeks | On-going management of the blog and its content (articles and videos)-Manages the execution of social media campaigns across LinkedIn, Twitter, Facebook and Instagram | Analytics-Provides social media and marketing training and advice to sales representatives on an on-going basis -Graphic Design | Feature Sheets | Marketing Blasts -Internal communications | Coordination of office events, speakers and meetings

Freelance work includes:Blog Design | Content Creation | Social Media Management| Writing | Editing | Communications Strategy | Media Relations | Digital Marketing | Public Speaking | Branding

Communications -Supported the District Council team with local marketing and communications such as; media relations, creating and distributing eNewsletters, invites and marketing material-Managed updates and created content to go onto the ULI Toronto website (www.toronto.uli.org)-Responsible for social media content creation and monitoring Events-Coordinated logistics of meetings and events-Created event notifications and set up registrations for upcoming events online-Inputted names / addresses of members in the database, registering guests to the programs, badge printing, and assisted in all aspects of event planning-Email to sponsors and media for complimentary passes -Oversaw and coordinated volunteers

- Coordinated the administration of national awards and honours programs - Developed and distributed communications to over 5,500 members across Canada- Wrote and distributed media releases and maintained IDC’s media lists - Managed and administered IDC’s online presence, created relevant content reflective of the association’s strategy and values and monitored progress through analytics - Managed the association’s weekly news clippings - Edited outgoing written communications material, ensuring all communications supported the IDC brand and overall business strategy www.idcanada.org

(Summer contract)- Responsible for implementation of community-based outreach efforts in areas affected by the vivaNext bus rapidway project in York Region- Assisted with targeted and wide-spread initiatives related to public affairs to build awareness of the construction project, help manage expectations of the public, maintained positive relations with stakeholders and identified any potential concerns- Maintained, expanded and extended the Corporate vivaNext brand to the general public and provided information through a range of communication channels- Responsible for writing and distributing communication and construction bulletins to impacted businesses, residents and other stakeholders- Planned and executed vivaNext Shop7 and ShopDavis Business Support Programs

- Built and executed social media messages aimed at developing connections and providing updates to target audiences (educators, academics and interested practitioners)- Generated daily content on research lab website- Captured and analyzed appropriate social data/metrics, insights and best practices

- Responsible the production of events at The House - a Jewish non-profit organization - to engage young Jewish adults in the broader community- Assisted in the promotion of multiple events via social media websites- Managed production and distribution of newsletter and other communications

- Interviewed, wrote articles and product descriptions for various magazines- Published articles in Spa Inc. Magazine and Engineering Dimensions Magazine- Created 2013 media kits and Eblasts for several magazines- Transcribed interviews for other writers within the company

- Supervised 10 lifeguards/swim instructors- Created camp swim program using Red Cross guidelines- Evaluated staff performance (verbal and written)- Organized swim classes, levels, and report cards- Ongoing communication with campers’ parents

- Assisted editor of Green Business/ Energy Management with writing articles, transcribing interviews and researching products