Jennifer Berkel Email & Phone Number

Round Rock, Texas, United States

Develop and lead a group of product offer managers responsible for the product lifecycle on Dell’s Hyperconverged and Multi Cloud products. • Strengthen cross functional partnerships with executive leadership from product marketing, engineering, services, validation, pricing and merchandising. • Mentor and grow current talent• Innovate, standardize and govern products/offers, process, tools and programs.• Drive OpEx, NPS and KPIs.•2023- Tell Dell Rockstar•2023- Dell Game Changer•2022- Tell Dell Rockstar

Round Rock, Texas, United States

Responsible for product lifecycle management for Mainstream Servers. Enable sales tools readiness for launches and transitions along with ensuring accurate forecasting and pricing by partnering with demand supply and pricing teams. Drive continuous improvement on the team by establishing and maintaining a knowledge center.• Manage product launches to ensure sales force readiness, accurate forecast and product transitions.• Create SKU’s that allow products to be quoted, ordered and shipped• Maintains cross functional relationships with marketing, engineering, demand supply, pricing and merchandising as the voice of sales to ensure optimal customer experience•2016- Dell On the Spot Award •2017- Dell Bronze Award for Outstanding Achievement •2017- Dell Champion Award •2019- Dell Game Changer Award

Round Rock, Texas

Key contact between sales, program management, and services teams to implement all pricing activities for Dell Software Group, a ~$1 Billion business. Developed and implemented a metrics dashboard for upper management to review discounting behaviors globally which contributed to 31% reduction in missed revenue. •Created alignment strategy between Dell and their acquired companies to harmonize the customers buying experience and eliminate pricing discrepancies. •Developed and maintained a process with Cost Planning team to ensure optimal margins are applied to new products prior to launch •Continuously analyze pricing data to implement optimal global pricing strategies for sales to utilize for launch, maintenance, and end-of-life products, including providing competitive insight where applicable •2014- Dell Silver Award for Outstanding Achievement •2014- Dell Bronze Award for Outstanding Achievement

Round Rock, Tx

Implemented global pricing and analytics for Dell’s Parts and Enterprise Infrastructure, a $1.8 Billion business. Launched a successful pricing test on Power Category to see 30% increase in sales based on pricing elasticity of product in EMEA in 2013. •Collaborated with Program Management, Merchandising, Finance and Marketing for online and offline promotional activities to increase revenue, margin and units through pricing strategies•Analyzed historical and competitive data for monthly and ad-hoc pricing action•Partnered with Finance to provide quarterly sales discounting guidance for US, Canada and EMEA•Engaged with procurement on cost opportunities to improve product margins

Chandler, Az

Coordinated new program implementations for Value Added Services working directly with sales team and IT to develop a solution to satisfy all customer requirements. Primary liaison between customer, sales and operations team to ensure satisfaction during proposal, launch and renewal. •Optimized bin replenishment quantities by analyzing usage and shipment reports to make recommendations to sales team•Identified system improvement opportunities and acted as liaison between front end business and IT to facilitate development, testing and implementation•Built relationships with customers by providing on-going support and on-site training and visits

Created complete contract proposal bids for domestic and international sales departments ranging in value from thousands to millions of dollars in annual revenue. Analyzed historical and current data to price contract bids to achieve a minimum of 40% margin for new contracts and renewals. •Initiated drafting of appropriate legal documentation for domestic and international contract proposals•Acted as cross-functional liaison between sales, legal, purchasing and accounting to drive customer’s initial request into a successful sale•Partnered with purchasing department to guarantee supplier’s cost information is accurate and up-to-date for competitive bid pricing•Managed projects while strictly adhering to all required deadlines set by customers, sales and purchasing departments•Mentored and trained contracts and sales departments on new processes and best practice tools

Started out managing cat consumables, a $400M business and within a year moved to managing the dog food product category, a $3 Billion business for 1000+ stores in the US and Canada. Heavily involved as a Subject Matter Expert for SAP upgrade involving testing and validation of pricing functionality prior to launch. •Conducted in-depth analysis of both internal and external data to provide recommendations for pricing and margin improvement•Implemented, measured and communicated pricing test results to buying staff and upper management•Created ad-hoc analysis and forecasting for merchandising department •Facilitated and recommended exit strategies and markdowns for obsolete and discontinued product •Implemented Khimetrics price optimization in 1000+ stores

Responsible for planning, buying and allocating 10,000+ Skus to 75 stores in the Midwest. Developed relationships with outside vendors to achieve best costs and lead times as well as building relationships with store personnel to ensure proper display and sales of merchandise. •Placed and managed PO’s for ‘Team Sports’ category while also maintaining PO’s for spikes in demand in seasonal categories throughout the year•Built relationships with key vendors to reduce lead time of products to ensure 100% in-stock levels•Analyzed sales history, trends, volume groups, store capacity and assortments to maximize sales•Forecasted stock issues and implemented corrective actions for resolution

Responsible for 100 accounts in Lansing Michigan territory. Obtained all monthly and quarterly sales targets set for my region through customer relationship building and sales promotional tools. •Analyzed previous sales trends and data to forecast and plan demand of small and large retail outlets•Negotiated pricing and promotional programs with store management on an individual basis•Ensured customer service issues were addressed and resolved for complete customer satisfaction•Generated and maintained promotional displays within key account stores

Bachelor Of Arts - Ba, Merchandising Management

Activities and Societies: Sigma Delta Tau, Izzone, Student Alumni Foundation2000, Study Abroad: Russia & Poland

Master'S Degree, Organizational Management