Lead the vision and strategic direction of a pioneering fashion brand dedicated to inclusivity and women's empowerment.Oversee the creative process from concept to execution, ensuring each collection celebrates diversity and aligns with the latest fashion trends.Cultivate relationships with suppliers and industry experts to ensure high-quality garment production and ethical practices.Spearhead marketing campaigns and social media strategies that effectively communicate the brand’s ethos and engage a broad audience.Develop and launch new product lines, including ready-to-wear and evening wear, that meet market needs and align with the brand’s commitment to diversity and quality.

Built and maintained strong relationships with buyers, offering apparel styling suggestions, and providing personalized customer support.Assisted the sales team in driving wholesale revenue through cross-selling and upselling opportunities.Organized trade show events, including booth setup, product display, and breakdown.

Conducted detailed analysis of clients’ preferences and goals to style women for interviews.Enhanced clients' self-confidence through improved self-image.Tracked and incorporated the latest fashion trends into personalized wardrobe suggestions.Tracked results and derive insights from reporting.Lead a team of 2-3 contributors in developing marketing strategies.Captured compelling photos and videos aligning with the brand identity, creating engaging content for various social media platforms.Coordinated schedules, managed appointments, and facilitated communication between team members.

Managed a multi-line phone system, answered and screened incoming calls, took messages, and provided information to callers.Scheduled appointments and meetings for staff, maintaining an organized calendar to avoid scheduling conflicts.Greeted visitors and clients in a friendly and welcoming manner, directing them to the appropriate person or department.

Provided expert product knowledge and recommendations to customers during their shopping experience. Worked collaboratively with colleagues to achieve team sales goals and store objective.Opened and closed store by following proper procedures documented in opening and closing checklist.Answered customer questions and addressed problems and complaints in person and via phone.