Manager of the Project Management & Initiative Development GroupB2B eCommerce/Interactive Solutions & Design

• Co-developed business concept for an online shopping review site with business partner.• Hired and directed interactive agency for the technical and creative development of the website.• Defined company brand identity, business and functional requirements, website design, and information architecture in accordance with company objectives.• Enhanced the search function within the website with metatags and optimized content.• Managed site operations including search engine marketing, promotions for membership and reviews, content updates, and monitoring site statistics.

• Managed Technology Adoption Program for Microsoft PerformancePoint Server 2007 product release including program communication and collaboration with Microsoft partners.• Facilitated intranet and extranet site communication with internal and external stakeholders.

• Responsible for the development of marketing initiatives including websites, print collateral, direct-mail, and press releases.• Managed vendors including programmers, copywriters, graphic designers, and printers and collaborated with internal resources to ensure quality results for clients. • Responsible for assessment of project requirements, statement-of-work development, and creation of bids.

Manager of the Products Group within the Corporate Internet Marketing Group. The group was responsible for developing the products website strategy worldwide (www.intel.com/products) including information architecture and usability, product content strategy, and product marketing and tools. • Managed the work of five direct reports with responsibilities in internet marketing, information architecture program management, and content strategy. • Led a comprehensive worldwide products website information architecture project that resulted in a new products hierarchy, marketing strategy, and design standards for the site.• Drove a measurable increase in customer satisfaction with the products website through tracking of key performance indicators.• Involved in the development of strategic plans, financial planning, and budget allocations.• Sponsored and oversaw a new worldwide product launch business process that dramatically improved product launches on Intel’s website.

Team Lead of the Information Architecture Program within the Intel.com Information Design Group. The Information Architecture team was responsible for the transformation of Intel.com worldwide into an integrated, customer-centric website meeting Intel’s marketing goals. • Identified each customer segment’s key tasks and information needs through primary research.• Negotiated and collaborated with stakeholders across Intel’s product divisions, within Intel's Corporate Marketing group, and with international web counterparts to establish consistency in the way content is presented on the site.• Directly influenced the information architecture of Intel.com's corporate worldwide navigation, the Intel.com home page, and the structure of page content.• Served as Team Lead to two Information Architecture Program Managers as well as providing direction to a top-tier IA design agency.• Oversaw worldwide usability testing to the new information architecture prior to its implementation.

Responsible for all online marketing activities for two of Intel’s consumer branded products. • Managed Intel AnyPoint Home Network and Intel Web Tablet websites.• Oversaw online advertising campaigns including web banners, online promotions and features, search engine marketing, viral marketing, and email newsletters.• Coordinated online marketing efforts with the marcom, channel, and product teams.• Identified an opportunity to save on web development costs and to improve the customer experience by using visually cohesive templates across all consumer-branded product websites. Managed the creation of templates that were adopted across consumer products websites. Received award from Corporate Internet Marketing for initiating and completing this project.• Collaborated with vendor designers and developers to deliver on-target creative.

• Led the development of eCommerce and transactional website projects for clients such as Pendleton Woolen Mills, Flowerbud.com, Intel Corporation, HandymanOnline, and several eCommerce start-ups.• Specialized in eCommerce site development and user experience design including mapping back-end process flows to enable seamless product fulfillment and returns.• Developed functional requirements, information architecture, use cases, and story board documentation in collaboration with information architect.• Utilized secondary research to inform website strategy recommendations to clients.

• Managed the development of marketing and educational CD-ROMs, software, and websites. Clients included DoubleTree Hotels, Intel Corporation, Zig Ziglar, Paxton Patterson, and Micron.