Jennifer Townsend Email & Phone Number

Columbus, Ohio Area

*Drove the strategy and assortment architecture for departments contributing $120M in annual sales in 524 stores and direct business.*Collaborated with Design, Sourcing, and Product Development teams monthly for 4 different “Exclusive Brands” to identify opportunities and risks within each brand.*Re-built and maintained long-term, professional relationships with 20+ vendors within Fashion Sport Casual that allowed the company to acquire exclusive products, obtain advantageous… Show more *Drove the strategy and assortment architecture for departments contributing $120M in annual sales in 524 stores and direct business.*Collaborated with Design, Sourcing, and Product Development teams monthly for 4 different “Exclusive Brands” to identify opportunities and risks within each brand.*Re-built and maintained long-term, professional relationships with 20+ vendors within Fashion Sport Casual that allowed the company to acquire exclusive products, obtain advantageous buys, negotiate lower costs, and reduce underperforming inventory to mitigate sales and inventory risk. Show less

Columbus, Ohio Area

*Achieved $12M in Direct-to-Consumer annual sales, exceeding an $8M stretch goal while managing all aspects of the program including, but not limited to, internal merchant involvement, operations coordination, and all set up discussions with vendor partners.*Led the effort to strengthen our NPD (Circana) partnership and to better leverage the information and services they provide to all merchants.

Columbus, Ohio, United States

Strategically managed 3 subclasses with constant and consistent analysis with each business driving $60M in sales and increased margin dollars.

Columbus, Ohio, United States

*Partnered with Senior Leadership to help create and develop the assortment strategy for the launch of 4 Yellow Box retail concept shops within 9 months.*Secured 147k units of merchandise within 3 months for the launch of a 40-store retail company, while simultaneously implementing the overall departmental strategy for 2014.*Developed a merchandise assortment strategy for a $30M department that included multiple footwear classifications such as Women’s and Junior Dress, Casual… Show more *Partnered with Senior Leadership to help create and develop the assortment strategy for the launch of 4 Yellow Box retail concept shops within 9 months.*Secured 147k units of merchandise within 3 months for the launch of a 40-store retail company, while simultaneously implementing the overall departmental strategy for 2014.*Developed a merchandise assortment strategy for a $30M department that included multiple footwear classifications such as Women’s and Junior Dress, Casual, Sandals, Boots, Athletic, and Designer. Show less

York, Pennsylvania, United States