Jennifer Buss Smith Email & Phone Number

Dallas, Tx

Irving, Tx

1. Lead and managed all aspects of General Motors sponsored events in key markets throughout the South Central Region.2. Increased the value of marketing budgets by negotiating quotes with vendors to minimize expenses for display services, premiums and staffing and with sponsors to decrease sponsorship fees. 3. Developed and presented integrated multi-media events, on a monthly basis, by building effective relationships and collaborating with vendors, clients, media agencies and General Motors marketing and public relations teams.4. Continuously increased agency management fees in key markets year over year.5. Produced and coordinated the creative, technical and logistical specifications for over 30 events annually. Drove concepts and strategic direction, schedules, event and site layouts, custom exhibit designs, product placement, resources and budgets.6. Monitored and evaluatesd sponsorships, programs and events. Prepared and presented project reports, financial reporting, event feedback, best practices and lessons learned for management and regional and local client groups. 7. Managed office administrative staff as well as led internal staff event team members.

Irving, Tx

1. Lead and managed all aspects of General Motors sponsored events in key markets throughout the South Central Region.2. Developed and presented integrated multi-media events, on a monthly basis, by building effective relationships and collaborating with vendors, clients, media agencies and General Motors marketing and public relations teams.3. Produced and coordinated the creative, technical and logistical specifications for over 30 events annually. Drove concepts and strategic direction, schedules, event and site layouts, custom exhibit designs, product placement, resources and budgets.4. Monitored and evaluatesd sponsorships, programs and events. Prepared and presented project reports, financial reporting, event feedback, best practices and lessons learned for management and regional and local client groups.

~ Created and implemented co-branded marketing campaigns with local cable operators ~ Managed sales process by identifying distribution and marketing opportunities

~ Coordinated materials for events, promotions and meetings~ Designed multiple collateral pieces for promotions and email campaigns~ Maintained team database