Jennifer Harmon Email & Phone Number

• Oversee the expansion of US Digital Asset Management (DAM) System to cover all assets internally and externally produced
• Management of 4 Creative Agencies of Record to ensure brands get best-in-class content/creative on time & on budget and create a formal quarterly/annual agency review process
• Partner with the Experience Planning & CMI Teams to build out brand level content maps based on the identified strategic jobs-to-be-done while acting as the Content & Creative lead on Inter-Agency Teams (IATs) and.
• Champion developing a best-in-class digital content strategy, acting as a thought partner to brand marketing and eCommerce account teams in developing fit for digital content for both specific digital campaigns, owned.
• Work hand in hand with Brands and eCommerce account teams to develop strategies, negotiate with external partners, and ensure timely development of best-in-class digital assets to aid in digital activation, data.
• Facilitate the process to ideate, refine, and approve assets aligned with key consumer insights and fit for digital best practices to drive activation and conversion

• Lead digital content strategy across 14 brands with a hyper focus on ecommerce digital shelf content that drives discoverability and conversion
• Key thought partner to Brand marketing and ecommerce Sales teams in developing innovative and fit for platform digital content for both specific retailer.com needs as well as owned digital platforms and digital campaigns
• Developed scaled approach to best in class digital shelf content for over 250 Product Detail Pages, 14 Brand Stores and 14 Custom Landing Pages on Amazon.com
• Oversaw end-to-end retailer content syndication process ensuring content integrity, cleanliness and correct fit for individual retailer.com platforms
• Maintain deeply collaborative working relationships with key internal stakeholders and lead education on the digital ecosystem and best practices to create impactful and bold content strategies and executions
• Developed streamlined processes for content development of product launches, Brand campaign updates and newly accepted items to ensure timely launch of content on digital platforms

• Lead digital marketing strategy, development, implementation and analysis across corporate portfolio of brands to create an integrated and cohesive approach across all digital channels. Oversee impactful content.
• Lead company-wide website portfolio rebuild inclusive of 50+ websites. Managed agency partner selection, creative development, content strategy, technical development, UX testing and internal approvals while keeping.
• Manage multiple agencies across multiple brands in order to deliver impactful business results, ensuring that all messaging and creative supports key initiatives such as product launches, hero products and key drive.
• Oversaw company-wide agency RFP process including development of briefs, review process and agency selection. Oversaw new agency integration, ensuring a smooth transition between agency partners resulting in greater.
• Oversaw E-commerce content strategy and development, ensuring messaging was focused and engaging with a clear value proposition to consumers in order to drive eCommerce sales
• Develop E-commerce media program strategy, leading to strong business results and over 700% ROAS

Greater New York City Area

• Strategic thinking, planning and implementation of Digital, Social, and Traditional Media programs that are approached from a 360 degree angle, incorporating paid media, organic Social and Digital content, Public.
• Work hand-in-hand with the Director of Media and Public Relations in setting overall direction for program objectives and strategies.
• Responsible for the effective development and management of all Media and Public Relations communications platforms to advance Post Foods’ leadership in the space in order to drive the business forward.
• Continue to grow Post’s Digital and Social Media footprint with strategic vision that allows maximum consumer reach and engagement while ensuring brand messaging continuity.
• Drive innovation for Post in the Digital and Social space, creating a competitive advantage for our brands.
• Manage strategy, project management, content, analysis and optimizations of all paid media including TV, online video, digital display, social, mobile and search ad campaigns

Greater New York City Area

• Responsible for the strategy of Digital and Social Media campaigns across company portfolio of 15 brands. Responsibilities include:
• Overall Digital and Social Media strategies and implementation of programs including media planning recommendations
• Interfacing with brand managers as well as management of outside agencies to deliver strong Digital programs that aid in reaching each brand’s objective
• Work to set overall direction for program objectives and strategies
• Coordination of Digital/Social strategy with offline media to ensure a comprehensive 360 degree campaign
• Manage interactive, online video and digital display ad campaigns

(Promotion from Assistant Manager)Manage and develop all brand interactive projects from implementation to launch including production and budget planningDevelop and present strategy for all digital marketing projects and enhancements Oversee production process for multiple websites with all in-house teams and outside vendorsManage and develop email.

Maintained strong relationships and secured online, international, national and regional press for Bumble and bumble through strategic pitching, resulting in an increase of press exposure by 200%Lead social media awareness and initiated development of brand social media campaigns Developed press releases, fact sheets, and pitch emails for Bumble and bumble.

Secure publicity for 6 Kohl's beauty brands and prestige fragrance (American Beauty, FLIRT!, good skin, Grassroots, Daisy Fuentes and COACH)Crafted press releases, fact sheets, and pitch emails for 6 brands while maintaining each brand's voice and mission statementSuccessfully coordinated logistics for 2 beauty brand launches and over 20 large-scale launch.

Greeted, announced, and directed all visitors