Jennifer Harmon Email & Phone Number

• Oversee the expansion of US Digital Asset Management (DAM) System to cover all assets internally and externally produced • Management of 4 Creative Agencies of Record to ensure brands get best-in-class content/creative on time & on budget and create a formal quarterly/annual agency review process • Partner with the Experience Planning & CMI Teams to build out brand level content maps based on the identified strategic jobs-to-be-done while acting as the Content & Creative lead on Inter-Agency Teams (IATs) and Experience Planning Workshops • Champion developing a best-in-class digital content strategy, acting as a thought partner to brand marketing and eCommerce account teams in developing fit for digital content for both specific digital campaigns, owned digital assets and eCommerce portals• Work hand in hand with Brands and eCommerce account teams to develop strategies, negotiate with external partners, and ensure timely development of best-in-class digital assets to aid in digital activation, data capture and eCommerce conversion. • Facilitate the process to ideate, refine, and approve assets aligned with key consumer insights and fit for digital best practices to drive activation and conversion • Lead upskilling and educate brand marketing teams to drive aligned content strategies. • Provide collaborative input on bespoke visual content for eCommerce portals (e.g. Amazon.com) by leveraging best practices • Capture learnings from digital campaigns, eCommerce platforms, and owned site performance leveraging analytics on creative performance and success to build replicable best practices across brands

•Lead digital content strategy across 14 brands with a hyper focus on ecommerce digital shelf content that drives discoverability and conversion•Key thought partner to Brand marketing and ecommerce Sales teams in developing innovative and fit for platform digital content for both specific retailer.com needs as well as owned digital platforms and digital campaigns•Developed scaled approach to best in class digital shelf content for over 250 Product Detail Pages, 14 Brand Stores and 14 Custom Landing Pages on Amazon.com•Oversaw end-to-end retailer content syndication process ensuring content integrity, cleanliness and correct fit for individual retailer.com platforms •Maintain deeply collaborative working relationships with key internal stakeholders and lead education on the digital ecosystem and best practices to create impactful and bold content strategies and executions•Developed streamlined processes for content development of product launches, Brand campaign updates and newly accepted items to ensure timely launch of content on digital platforms•Collaborate and negotiate with internal and external partners to ensure timely development of best-in-class content that puts consumer needs first•Lead upskilling of ecommerce content strategies through education of internal teams on what is new and how to win within the space•Manage digital content creation process, managing multiple agency partners. Actively communicating and removing roadblocks across internal and external groups to ensure timely delivery of content•Work cross-functionally with multiple teams including Brand, Medical, Legal, and Regulatory to ensure that all content is compliant and within Brand style guides

•Lead digital marketing strategy, development, implementation and analysis across corporate portfolio of brands to create an integrated and cohesive approach across all digital channels. Oversee impactful content creation and media plans incorporating paid media, .com, social content, influencer outreach and search •Lead company-wide website portfolio rebuild inclusive of 50+ websites. Managed agency partner selection, creative development, content strategy, technical development, UX testing and internal approvals while keeping launches on time and on budget•Manage multiple agencies across multiple brands in order to deliver impactful business results, ensuring that all messaging and creative supports key initiatives such as product launches, hero products and key drive periods across all digital channels•Oversaw company-wide agency RFP process including development of briefs, review process and agency selection. Oversaw new agency integration, ensuring a smooth transition between agency partners resulting in greater efficiencies, higher quality of creative work and ensuring that there was no negative impact to business schedules•Oversaw E-commerce content strategy and development, ensuring messaging was focused and engaging with a clear value proposition to consumers in order to drive eCommerce sales •Develop E-commerce media program strategy, leading to strong business results and over 700% ROAS•Direct social media strategy, working in collaboration with Brand teams and agency partners to develop influential and targeted social content that provides maximum impact on limited budgets•Work cross-functionally with multiple teams such as Brand, Legal, IT, Nutrition, Regulatory to ensure that all messaging is compliant and correct•Work directly with Senior Management to provide digital thought leadership and gain strategic alignment on key projects

Greater New York City Area

• Strategic thinking, planning and implementation of Digital, Social, and Traditional Media programs that are approached from a 360 degree angle, incorporating paid media, organic Social and Digital content, Public Relations, search and other digital platforms as needed (microsites, mobile applications, websites, etc.).• Work hand-in-hand with the Director of Media and Public Relations in setting overall direction for program objectives and strategies.• Responsible for the effective development and management of all Media and Public Relations communications platforms to advance Post Foods’ leadership in the space in order to drive the business forward. • Continue to grow Post’s Digital and Social Media footprint with strategic vision that allows maximum consumer reach and engagement while ensuring brand messaging continuity.• Drive innovation for Post in the Digital and Social space, creating a competitive advantage for our brands.• Manage strategy, project management, content, analysis and optimizations of all paid media including TV, online video, digital display, social, mobile and search ad campaigns • Manage content marketing, Social Media marketing and mobile marketing across the portfolio• Be a resource and key team member in regards to all Media and Public Relations both within the Post organization and externally with agency partners.• Initiate creative and business building ideas within areas of expertise• Management of Public Relations executions and championing PR to help grow efforts corporately. • Lead the development, implementation and ongoing maintenance and management of website, mobile applications, and other digital platforms to increase brand equity and help drive sales growth.• Lead and partner with multiple agencies to deliver strong business results.• Establish and monitor key performance indicators to optimize effectiveness of all campaigns. • Partners with key stakeholders to ensure strategic alignment.

Greater New York City Area

Responsible for the strategy of Digital and Social Media campaigns across company portfolio of 15 brands. Responsibilities include:• Overall Digital and Social Media strategies and implementation of programs including media planning recommendations• Interfacing with brand managers as well as management of outside agencies to deliver strong Digital programs that aid in reaching each brand’s objective • Work to set overall direction for program objectives and strategies• Coordination of Digital/Social strategy with offline media to ensure a comprehensive 360 degree campaign• Manage interactive, online video and digital display ad campaigns • Manage content marketing, Social Media marketing and mobile marketing across the portfolio• Monitor and garner learnings through online analytics • Initiate creative and business building ideas• Maintain budget reports and ensure efficient workflow in order to meet deadlines• Assist in the development and management of Public Relations executions

(Promotion from Assistant Manager)Manage and develop all brand interactive projects from implementation to launch including production and budget planningDevelop and present strategy for all digital marketing projects and enhancements Oversee production process for multiple websites with all in-house teams and outside vendorsManage and develop email marketing strategy including development of copy, creative, content, production testing, deployment and a Facilitate and oversee multiple website publishes averaging 3 publishes a month, including testing/QACollaborate with web designers on all corporate websites, digital assets and consumer applications and their frontend and backend production needsCreate new project timelines, budgets and proposals for both web initiatives and Corporate Communications programsOversee creative and production process across multiple internal and external teams to deliver online and Corporate Communications projects on time and on budget Project management across multiple departments to deliver successful online and Corporate Communications initiatives Collaborate on all social marketing initiatives including the strategy development and content scheduling for Bumble and bumble's facebook, twitter and YouTube channels Craft and edit copy and creative content for multiple websites, emails and digital advertising Responsible for keeping Web Marketing and Corporate Communications initiatives on schedule including leading departmental weekly project and status meetingsMonitor projects through relevant metrics and analytics, competitive research, surveying online audiences and garnering feedback from internal departments

Maintained strong relationships and secured online, international, national and regional press for Bumble and bumble through strategic pitching, resulting in an increase of press exposure by 200%Lead social media awareness and initiated development of brand social media campaigns Developed press releases, fact sheets, and pitch emails for Bumble and bumble Public Relations initiativesOversaw the ideation and successful execution of Press Events that were on target and on budgetSuccessfully coordinated logistics and press for New York Fashion Week showsManaged and produced all technical logistics for in-house fashion shows Developed strategy and managed the execution and budget tracking of press eventsLiaised with Marketing and Product Development teams to secure product samples for press in a timely mannerManaged a team of up to 5 employees to ensure completion of projects and successful event execution

Secure publicity for 6 Kohl's beauty brands and prestige fragrance (American Beauty, FLIRT!, good skin, Grassroots, Daisy Fuentes and COACH)Crafted press releases, fact sheets, and pitch emails for 6 brands while maintaining each brand's voice and mission statementSuccessfully coordinated logistics for 2 beauty brand launches and over 20 large-scale launch events including ideation, execution and budget tracking Managed celebrity handling for multiple celebrities and talent for events, Public Appearances and press tripsTracked department budget, manage invoices and expenses to ensure all Public Relations initiatives remained on budgetDeveloped press reports including tracking and filing exposure of brands throughout all press outlets

Greeted, announced, and directed all visitors