Jennifer Hilliard Email & Phone Number

Washington, Dc, Us

Virginia, United States

United States

Consults on marketing and creative strategies to help companies maximize the opportunities to position and grow their brands.

United States

Consults on marketing and creative strategies to help companies maximize the opportunities to position and grow their brands.

Detroit, Michigan, United States

Led efforts to enhance capacity for delivering value across B2C, B2B, and B2E domains. Crafted robust three-phase brand strategy to unlock enduring market opportunities and reshape corporate identity over next 5 to 10 years. Collaborated with data and tech teams to leverage market insights and segmentation strategies for bolstering visibility and reducing customer acquisition costs at scale. Drove enterprise-wide training initiatives, such as "Building a Business," “Where to Play and How to Win”, value proposition refinement, and go-to-market strategy development. Conducted extensive brand vitality studies and research to unearth nuanced value propositions and points of differentiation. Coordinated consolidation of diverse brands under cohesive brand architecture, visual aesthetic, and tone.

Detroit, Mi

Detroit, Michigan, United States

Alexandria, Va

Directed Grafik brand, overseeing development and execution of strategic marketing and budget plans, while providing consultancy services to clients on social media and marketing strategies. Implemented Hubspot, enhancing visibility into Grafik’s sales pipelines and leading to notable increase in lead generation.

Bethesda, Md

Conducted brand consultations for tenants of EDENS, providing services such as naming strategies, logos, messaging and bringing the brands to life in their retail environments.• Contributed to 300% year-over-year social media growth as the brand manager and lead designer for the brand refresh of Mosaic, an EDENS property• Helped Mosaic achieve the Gold ICSC U.S. Design and Development Award in both Design and Sustainable Design in 2013; this is the largest mixed-use shopping center in the country, and our marketing helped drive 60,000 customers a week, with an average stay of 90 minutes • Provided art direction for junior designers• Provided brand direction for interior designers, web designers and videographers

Washington D.C. Metro Area

Previous Programing Coordinator and Sponsorship Chair helping to continue to build and promote the arts in the DC community through AIGA DC.

Washington D.C. Metro Area

Spearheaded development of comprehensive brand guide and led rebranding efforts across all brand touchpoints, both environmental and digital, as sole designer for LEVICK. Contributed to positioning LEVICK as thought leader in corporate, crisis, financial, and litigation communications, as well as public affairs.• Played key role in LEVICK's recognition, leading to company winning 2013 PR Daily Digital PR and Social Media Award for "Best New Website" and "Best Brand Journalism"• Obtained remarkable increase in web traffic, surpassing 500%, by designing and launching interactive editorial app• Developed visually compelling proposals and applied new marketing strategy, reinforcing LEVICK's industry-leading position

Washington D.C. Metro Area

Received a CEAR Award the design of the Federal Trade Commission’s 2011 Annual Report. I also assisted in extending the brands of Oreo, NASA SERVIR GLOBAL, Carfax, Partnership For A Healthier America, and the Peace Corps to new print materials, digital experiences, and environmental graphics.

Bfa, Graphic Design

Activities and Societies: AIGA, Alpha Chi National College Honor Society

Digital Marketing Certificate, Digital Marketing

Brand And Product Management Certificate, Product Marketing And Management

Brand Management Certificate