Jennifer Hilliard Email and Phone Number
Seasoned, dynamic professional with extensive experience in spearheading innovative campaigns and initiatives to drive brand visibility, engagement, and growth.Instrumental in leading cross-functional teams to deliver exceptional results, strategic mindset, and keen eye for design consistently elevated brand presence across diverse platforms. Skilled in leveraging deep understanding of market trends and consumer behavior, crafting compelling narratives to resonate with target audiences and fuel brand loyalty. Known for ability to transform visions into impactful creative strategies, thrive in fast-paced environments, and inspire teams to exceed expectations and achieve ambitious goals. With relentless commitment to excellence, poised to propel forward-thinking brand initiatives, while navigating complexities of brand management to forge strong market presence.Specialties:Creative DirectionBrand Identity & Consistency Brand Strategy Development Product Marketing StrategyCross-Functional Team LeadershipBrand Positioning & Loyalty CultivationCustomer Engagement Enhancement Integrated Marketing CampaignsMarket Research & Trend Analysis
Fannie Mae
View- Website:
- fanniemae.com
- Employees:
- 12699
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Head Of Brand And Product Marketing StrategyFannie MaeWashington, Dc, Us
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Sr. Manager, Brand & Marketing StrategyFannie Mae Aug 2024 - PresentVirginia, United States
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Strategic AdvisorQuinlan Partners Nov 2023 - Aug 2024United StatesConsults on marketing and creative strategies to help companies maximize the opportunities to position and grow their brands. -
Strategic AdvisorGlg Aug 2023 - Aug 2024United StatesConsults on marketing and creative strategies to help companies maximize the opportunities to position and grow their brands. -
Sr. Director, Brand (Head Of Brand)Rocket Companies Jun 2016 - Aug 2023Detroit, Michigan, United StatesLed efforts to enhance capacity for delivering value across B2C, B2B, and B2E domains. Crafted robust three-phase brand strategy to unlock enduring market opportunities and reshape corporate identity over next 5 to 10 years. Collaborated with data and tech teams to leverage market insights and segmentation strategies for bolstering visibility and reducing customer acquisition costs at scale. Drove enterprise-wide training initiatives, such as "Building a Business," “Where to Play and How to Win”, value proposition refinement, and go-to-market strategy development. Conducted extensive brand vitality studies and research to unearth nuanced value propositions and points of differentiation. Coordinated consolidation of diverse brands under cohesive brand architecture, visual aesthetic, and tone. -
Director, Brand Marketing And ManagementRocket Companies Apr 2021 - Jul 2022
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Senior Brand Identity ManagerRocket Companies Aug 2019 - May 2020
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Brand Identity ManagerRocket Companies Oct 2018 - Aug 2019Detroit, Mi
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Creative Strategist — Brand Strategy & Brand Identity DevelopmentRocket Companies Jun 2016 - Oct 2018Detroit, Michigan, United States
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Marketing ManagerGrafik Feb 2014 - May 2016Alexandria, VaDirected Grafik brand, overseeing development and execution of strategic marketing and budget plans, while providing consultancy services to clients on social media and marketing strategies. Implemented Hubspot, enhancing visibility into Grafik’s sales pipelines and leading to notable increase in lead generation. -
Senior DesignerEdens : Connective Retail Apr 2013 - Feb 2014Bethesda, MdConducted brand consultations for tenants of EDENS, providing services such as naming strategies, logos, messaging and bringing the brands to life in their retail environments.• Contributed to 300% year-over-year social media growth as the brand manager and lead designer for the brand refresh of Mosaic, an EDENS property• Helped Mosaic achieve the Gold ICSC U.S. Design and Development Award in both Design and Sustainable Design in 2013; this is the largest mixed-use shopping center in the country, and our marketing helped drive 60,000 customers a week, with an average stay of 90 minutes • Provided art direction for junior designers• Provided brand direction for interior designers, web designers and videographers -
Former Programing Coordinator, Sponsorship ChairAiga Dc Jun 2011 - Jun 2013Washington D.C. Metro AreaPrevious Programing Coordinator and Sponsorship Chair helping to continue to build and promote the arts in the DC community through AIGA DC. -
Senior Designer & Marketing AssistantLevick Jul 2012 - Apr 2013Washington D.C. Metro AreaSpearheaded development of comprehensive brand guide and led rebranding efforts across all brand touchpoints, both environmental and digital, as sole designer for LEVICK. Contributed to positioning LEVICK as thought leader in corporate, crisis, financial, and litigation communications, as well as public affairs.• Played key role in LEVICK's recognition, leading to company winning 2013 PR Daily Digital PR and Social Media Award for "Best New Website" and "Best Brand Journalism"• Obtained remarkable increase in web traffic, surpassing 500%, by designing and launching interactive editorial app• Developed visually compelling proposals and applied new marketing strategy, reinforcing LEVICK's industry-leading position -
Graphic DesignerFathom Creative Apr 2011 - Jun 2012Washington D.C. Metro AreaReceived a CEAR Award the design of the Federal Trade Commission’s 2011 Annual Report. I also assisted in extending the brands of Oreo, NASA SERVIR GLOBAL, Carfax, Partnership For A Healthier America, and the Peace Corps to new print materials, digital experiences, and environmental graphics.
Jennifer Hilliard Skills
Jennifer Hilliard Education Details
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The Art Institute Of WashingtonGraphic Design -
Digital Marketing -
Product Marketing And Management -
Brand Management Certificate
Frequently Asked Questions about Jennifer Hilliard
What company does Jennifer Hilliard work for?
Jennifer Hilliard works for Fannie Mae
What is Jennifer Hilliard's role at the current company?
Jennifer Hilliard's current role is Head of Brand and Product Marketing Strategy.
What schools did Jennifer Hilliard attend?
Jennifer Hilliard attended The Art Institute Of Washington, Georgetown University, Ie Business School, University Of London.
What skills is Jennifer Hilliard known for?
Jennifer Hilliard has skills like Adobe Creative Suite, Graphic Design, Typography, Web Design, Logo Design, Indesign, Illustration, Branding And Identity, Graphics, Photoshop, Interaction Design, Wordpress.
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Jennifer Hilliard
Healthcare Regulatory Of Counsel At Arnall Golden Gregory Llp - Focusing On Post-Acute And Long-Term CareWashington Dc-Baltimore Area1agg.com -
Jennifer Hilliard
Houston, Tx4gmail.com, zayo.com, crowncastle.com, crowncastle.com -
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Jennifer Hilliard
Scottsdale, Az3gmail.com, marshmclennanagency.com, marshmma.com
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