• Main day-to-day contact for key agency clients on digital marketing strategy• Recommend, execute, optimize and report on strategic digital marketing strategies across paid search, display, SEO, video, paid social, organic social, email and connected TV• Collaborate with cross-functional paid media, analytics, design, content and product teams• Train, support and mentor pod of four Account Coordinators and Account Managers• Gather, synthesize and analyze data to distill relevant findings into actionable strategic insights• Build and present concise performance reports with recommendations for constant improvement• Platform experience includes Google Ads, Google Analytics, YouTube, Microsoft Advertising, Waze, The Trade Desk and Facebook Ads Manager

• Managed daily pacing and optimization of paid media campaigns• Holistic program management including keywords development, ad creative and strategy, targeting recommendations and optimization of programs towards key business goals• Platform experience included Google Ads, Microsoft Advertising, Search Ads 360 and Apple Ads• Brand experience included CVS Health, Victoria’s Secret, DUNKIN’, Signet Jewelers and Polaris

• Built and published content on company website with CMS (Adobe Experience Manager)• Built and deployed HTML email marketing campaigns with marketing software (Marketo)• Assisted with paid search and social campaigns (Google Ads, LinkedIn, Facebook, Twitter)