Jennifer Dowd Email and Phone Number
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I am an experienced, team-oriented strategic marketer with a global mindset. I excel in adapting to change and have a proven track record of leading teams through innovation and transformation. My skills include building teams, developing thought leadership strategies, crafting digital strategies, optimizing search engines (SEO), content creation, social media management, and leveraging emerging technologies. As a strong team leader, I hold a Master of Business Administration (MBA) with a focus in Marketing.
First Citizens Bank
View- Website:
- firstcitizens.com
- Employees:
- 6304
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Director, Integrated Marketing StrategyFirst Citizens Bank Mar 2023 - PresentBoston, Massachusetts, United States
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Director, Integrated Marketing StrategySvb Private Jul 2021 - Mar 2023Boston, Massachusetts, United States -
Vice President, Director Of Content And Marketing ProgramsBoston Private Oct 2018 - Jul 2021Greater Boston AreaDeveloped and implemented the firm’s thought leadership strategy working with SMEs and upholding editorial standards. Established the Center of Wealth Planning Excellence Editorial Board and supported the internal launch and employee education through weekly Bulletin development and consistent thought leadership collaboration.Expanded the firm’s digital client reach by establishing a new social media strategy, defined playbook and facilitated implementation. Was also responsible… Show more Developed and implemented the firm’s thought leadership strategy working with SMEs and upholding editorial standards. Established the Center of Wealth Planning Excellence Editorial Board and supported the internal launch and employee education through weekly Bulletin development and consistent thought leadership collaboration.Expanded the firm’s digital client reach by establishing a new social media strategy, defined playbook and facilitated implementation. Was also responsible for driving content direction and paid strategy. Additionally, launched the firm’s first podcast channel which proved to be a key channel delivering thought leadership during the 2019 global pandemic. Partnered with leadership to develop a marketing plan to launch the firm’s Family Office offering including website, marquee research paper, podcast, and monthly client newsletter. Supported the development and launch of new product offerings, particularly Executive Advisory Services through cross-marketing collaboration to implement across PR, digital, thought leadership and sales collateral. Launched the firms first next-generation financial literacy program in partnership with the Chicago Booth school. Partnered with experts across the firm and advisors Show less -
Social Media LeadMfs Investment Management Oct 2014 - Oct 2018Greater Boston AreaFounded and launched the global social media strategy including sales enablement social selling program. Managed digital platform, managed digital agency and adjusted based on analytics. -
Marketing Manager, Digital PropertiesMfs Investment Management Feb 2012 - Oct 2014Greater Boston Area- Marketing lead for the redesign of the firms product web pages to provide a better user experience for clients. - Participated as the Marketing liaison for the team tasked with evaluating CRM tools for increased productivity to better support clients. - Managed the firm's Web 2.0 strategy driving content production and creative implementation across social media platforms. - Kicked off the firms first social media selling program.
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Marketing ManagerMfs Investment Management Feb 2010 - Feb 2012- Worked with agency and IT partners to develop the firms first mobile application. - Manage company wide Web 2.0 strategies and initiatives, launching the firms first blog, Twitter, Facebook, YouTube and LinkedIn presence. - Working to engage sales force and clients in the social media space.- Collaborated to develop marketing strategies for client segmentation based on products and marketing focuses. - Frequently worked with relationship and sales managers creating customized… Show more - Worked with agency and IT partners to develop the firms first mobile application. - Manage company wide Web 2.0 strategies and initiatives, launching the firms first blog, Twitter, Facebook, YouTube and LinkedIn presence. - Working to engage sales force and clients in the social media space.- Collaborated to develop marketing strategies for client segmentation based on products and marketing focuses. - Frequently worked with relationship and sales managers creating customized marketing communications. Show less
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Marketing AssociateMfs Investment Management Jun 2007 - Feb 2010- Develop marketing materials to support wholesale sales teams highlighting programs and focus mutual funds.- Frequently worked with relationship and sales managers creating customized marketing communications.- Managed company continuing education program as a value added service to clients.
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Public Relations AssistantMfs Investment Management Jan 2006 - Jun 2006- Managed communications between charitable organizations and MFS employee charitable committee. - Planned charitable events and programs with the Jumpstart, American Cancer Society and The United Way. - Organized charitable basketball tournament and service day involving MFS employees raising $10, 000 to be donated to support City Year of Boston. - Managed the corporate employee Matching Gift program and payroll deduction program.
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Corporate Communications - Business Services AssistantThe Gillette Company Jan 2005 - Dec 2005- Managed and maintained the company’s internal and external websites with press releases, bulletins, company news, design layouts, graphics and functionality. - Provided customer support to Corporate Public Affairs departments. - Developed communications between upper management and employees during merger with Procter and Gamble by organizing new combination website. - Assisted in the management of information related to the ongoing merger between Gillette and Procter and Gamble.
Jennifer Dowd Skills
Jennifer Dowd Education Details
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Business Administration -
Manheim Township
Frequently Asked Questions about Jennifer Dowd
What company does Jennifer Dowd work for?
Jennifer Dowd works for First Citizens Bank
What is Jennifer Dowd's role at the current company?
Jennifer Dowd's current role is Marketer + Strategist + Coach.
What is Jennifer Dowd's email address?
Jennifer Dowd's email address is jd****@****ate.com
What is Jennifer Dowd's direct phone number?
Jennifer Dowd's direct phone number is +161795*****
What schools did Jennifer Dowd attend?
Jennifer Dowd attended Babson College - Franklin W. Olin Graduate School Of Business, Northeastern University, Manheim Township.
What skills is Jennifer Dowd known for?
Jennifer Dowd has skills like Marketing, Digital Marketing, Email Marketing, Marketing Communications, Marketing Strategy, Project Management, Content Strategy, Digital Strategy, Strategy, Seo, Web Content, Mobile Marketing.
Who are Jennifer Dowd's colleagues?
Jennifer Dowd's colleagues are Linda Borgelt, Jennifer Lewis, Tushar Nachnani, Cedric Pulley, Salvatore Salerno, Sharon Gardner, Susan Hoff.
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Jennifer Dowd
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