The main focus of my career has been the registration and management of trade marks. This includes all non-contentious aspects of trade mark law, including trade mark portfolio management, clearance searches, prosecution work and general strategic advice. This extends to Australian and international trade mark matters, for local and overseas clients, and a broad spectrum of industries.My knowledge of Australian and New Zealand trade mark practices, as well as UK and USA trade mark practices, enables me to effectively assist clients in implementing cross jurisdictional trade mark strategies, such as launching new brands internationally, with consideration for the differences between the legal systems of different countries.A strong focus of my practice is managing the international portfolio of my Australian clients with overseas trade mark portfolios.My background includes working as a Trade Marks Attorney at a top tier IP firm and as a Trade Marks Examiner at IP Australia.