VMware was acquired by Broadcom in November, 2023.Retained same position and responsibilities within newly branded Software-Defined Edge Business Unit. Product focus of SASE, SD-WAN and Edge Compute.

Singularly managed all operational components for external events for twoproduct groups within SDEdge Business Unit (includes SASE/SDWAN and ECSproducts).Responsible for budget development and management, event selection, contentselection, trade show booth build, activations, speaker management, staffing,and all associated logistics for 25 events annually.Events include but not limited to: Enterprise Connect, Channel Partners, RSA,HIMMS, Gartner SRM, and VMware Explore Las Vegas and VMware ExploreBarcelona.Cross-collaborated with Business Development and Sales to report eventanalytics, marketing influence pipeline impact and post-show metrics.Developed and managed operational processes, resulting in a 20% improvementin efficiency for the business unit.

Manage all components for external events (virtual and in-person) for VMware SASE, Service Provider and Edge Business Unit. Includes event selection, budget, content development, speaker management, staffing, booth build and all associated event logistics. Develop and manage operational processes to ensure increased functionality and workflow. Manage large scale operation projects such as the full redesign and rebranding of the VMware SASE website.

Contract position managing event production and operational logistics for eventslike Salesforce SKO.Areas of focus include: registration solutions, budget, hotel block managementand contract negotiation and event management consulting

Drove production of events for small and mid-size companies, resulting in an average event budget of $100,000Achieved a 25% cost savings on event production by negotiating vendor contracts and optimizing resource allocation.Provide social media management, consulting on website redesign and creating blog content to enhance the online presence.Additional areas of expertise included venue sourcing and logistics, budget creation and management, registration, contract negotiation, food & beverage selection and speaker management.

Collaborate on the development, logistics, and strategy for SaaStr Annual--a 10,000+ attendee event in San Francisco. Sourced and managed (via inbound and outbound methods) 250+ speakers and content for SaaStr Annual. Worked directly with sales, demand generation, design, and content to develop a cohesive and well-executed event strategy.Effortlessly manage onsite execution across staffing, speaker and session scheduling, and more.Communicate and build relationships with our speakers, address their needs, and set expectations for the eventManage the content communications calendar, including writing copy for updates to speakers in order to maintain and grow relationships with industry leadersArea of additional focus included negotiation and management of hotel block across three properties totaling 3500 nights.

Managed all areas of Kallah bi-annual event including venue logistics, budget, contract negotiations, food & beverage selection and dietary restrictions, programming, registration, transportation and marketing for 500 attendees over eight days.

Managed event logistics for 6 large-scale events under the #BlogHer and #BlogHerFood brand.Successfully coordinated registration logistics, reducing processing time by 25% through improved software integration.Independently organized 10-12 sponsor event-within-event curated activations encompassing 800 attendees to enhance brand awareness and engagement.Developed and optimized speaker content management, handling over 500 pieces of content across multiple platforms.Coordinated main stage production for Voices of the Year event with 1000 in attendance.Assisted in management of VIP Keynotes, overseeing an average of 30 high profile / celebrity speakers per event.Supervise staff of 70 onsite volunteers in charge of registration, social media strategy, and AV equipment usage.

Responsible for coordinating over 350 one-day events and four week-long resort-based education events.Determine location selection, matching best venue to event needs.Negotiate contracts for food, event space, AV equipment, and hotel rooms for speakers. Oversee annual budget of $1.5 million, reconciling bills with individuals as well as vendors.Manage on-site administrators including interviewing and hiring candidates, providing training, assigning schedules for events, and conducting performance evaluations.

Work with staff of 26 housing properties nationwide on HUD compliance issues.Perform as incident report coordinator for all properties.Coordinate Subsidiary Board of Director meetings, creating board packet.