Social marketing lead across Hershey portfolio, managing strategy, channel coordination and social creative teams for Hershey's, Hershey's Kisses, Reese's, Twizzlers, Ice Breakers, Snack Mix, et al.

Led all day-to-day marketing activities and served as core member of product development team for Khloe Kardashian's messaging and polling app.

Directly supported the Chief Strategy Officer with network-wide strategic needs, including business and capability development efforts.

Social engagement lead for Anheuser-Busch InBev, managing strategy, brand channel management, and content creation teams across Bud Light, BL Platinum and BL Lime and Ritas. Also responsible for the development and implementation of social strategies for Budweiser Made In America, McDonald’s, Champs Sports, Sprite, American Eagle Outfitters and DSW.

Led social strategy for Saks Fifth Avenue, Dell, Hillshire Farm, Campbell’s Go, Valvoline, and Nature’s Bounty. Provided strategic support for Conrad Hotels and Colgate-Palmolive. Concepted 2012 holiday Pinterest program for Saks Fifth Avenue. Aided in concepting of Twitter and Facebook activations for both Hillshire Farm and Valvoline. Led execution of all promotions, including creative oversight, management of partner relationships, development of paid media recommendations and measurement. Aided account teams with scheduling, and resource and budget allocations.Launched global Dell YouTube presence and helped lead channel consolidation efforts at the request of Michael Dell. Strategic lead for 2012 holiday campaign. Was responsible for the development and implementation of the overarching social strategy and execution of social promotions for Hillshire Farm, Campbell’s, Valvoline and Nature’s Bounty. Social strategy included audit of brand and competitive social performance, and target audience research and insights. Strategic framework outlined social ecosystem with platform recommendations, social value proposition and content pillars that specifically addressed the brand’s business and marketing objectives. Oversaw creative concepting of social brand voice and promotions. Liaised with media agencies to provide advertising proposal and KPI goals. Also provided editorial recommendations, best practice guidelines and community manager training.Delegated tasks to, and oversaw, community manager/associate strategist on Hillshire Farm and Campbell’s.

Served as the social strategist on the Colgate-Palmolive account, helped to lead the development and execution of social media strategies for Colgate’s Global Oral Care Equity and all NY-based US brands, including Men’s Speed Stick, Irish Spring, Optic White and Murphy Oil Soap. I conducted social listening assessments to benchmark the brand within the social sphere, and research the latest social trends, best practices, and behavioral nuances of the target demographic. I gathered consumer, platform and industry insights to develop brand and campaign-specific social strategies -- inclusive of KPIs -- based on client objectives, budgetary guidelines, and commitment to content creation, curation and resource allocation. I worked with creative teams to devise a social content strategy, including the brand voice, content themes and conversation calendar. I also organized and helped implement the operational structure and logistics for the ongoing management, monitoring, and reporting of social communities and campaigns, and layer on the qualitative insights and strategic analysis.

I was responsible for the management of various marketing campaigns from strategy inception to program execution. I led strategic projects for Chegg.com, Jeppesen, Estroven, NAVTEQ and JUSTUS Clothing Co. I led or helped lead strategic activities for Chegg.com's Brand Ambassador program, and was responsible for quantitative program analytics, interaction with, and management of ambassadors, and social media initiatives. I also led the ongoing management of the Brand Ambassador program for Estroven. I headed two social media campaigns involving content creation, blogger outreach, all reporting and analytics, and general project management for NAVTEQ. I analyzed existing social media campaigns for current clients, and translated anecdotal data from social media benchmarks into tactical recommendations. I aided in the creative development of marketing and social media campaigns, as well as with copywriting and project management. I was accountable for compiling and analyzing consumer/segmentation reports that provide insight into clients' customers, monitoring campaign performance and budget, and analyzing campaign ROI.

Horizon Marketing Group, Inc. manages a portfolio of industry leaders including Vanguard Strategies Company, Peer360, Relationship Capital Group, and DivideTheRide.com. This group of companies offers an array of services including strategic services, email marketing, creative design, public relations, search engine marketing, and interactive/digital media.As an intern with HMG, I reported to the Vice President of Marketing and Public Relations, and served as a strategic resource for teams leading accounts such as Cryo-Cell International, Beam Global Spirits, CRUNK!!! Energy Drink and Voyage Marketing Group. I helped brainstorm strategic and public relations initiatives for both new and existing clients. I created social media benchmark reports, which gave a high level or a detailed look at how the client was performing in the social sphere. I wrote and distributed press releases and press kits, created media lists using Cision, and pitched story ideas to the media. I maintained a social networking website for clients, created paid blogging opportunities, networked on behalf of clients, and collected online and offline clips and compiled them into reports. I also helped in the launch of HMG's carpooling website, DivideTheRide.com.

Mullen is a sister company to Weber Shandwick, Hill Holiday and McCann Erickson Worldwide. I assisted account executives on Nutrisystem D, American Diabetes Association and Gaiaonline.com accounts in the public relations department. I researched consumer responses, participated in weekly strategy conferences, and created and edited press materials for clients. I also was a participant in month-long intern group project to create new product launch campaign from start to finish.

Assisted Senior Vice President of one of the largest privately owned public relations firms in the U.S., with such clients as Marriott International and Fleming’s Prime Steakhouse & Wine Bar. Conducted research for new public relations outlets and initiatives. Wrote and sent press releases, and conducted follow-up phone calls to editors and journalists. Prepared monthly clip reports, and compiled new and updated old contact lists.

Assisted President of independent public relations, marketing and representation firm, representing PICstick and Smartbox. Brainstormed new publicity ideas for current clients in the travel and consumer product markets. Created client proposals for new marketing and public relations initiatives. Introduced blogging activities as viable marketing tool. Wrote press releases, used iContact to put together media lists, distributed press releases, conducted follow-up phone calls to journalists, and assisted with creation, assembly and distribution of press kits. Set up weekend travel accommodations and itineraries for journalists.