I am a senior mixed-method consumer insight consultant with deep expertise in customer experience (CX) and user experience (UX) design research, as well as qualitative and quantitative methods. My team and I provide clients with a thorough understanding of your audiences and their experiences, including a roadmap of strategic next steps for iterative improvement. Services: Ad hoc or ongoing full-service (planning, facilitating, analyzing & reporting) or aspects of research programs, as well as client research education (consulting, coaching, mentoring).My 30-year career includes 20+ years in CX and UX, including employment at major corporations such as Best Buy, Medtronic, Ceridian, agencies and years of consulting for Fortune 500 B2B and B2C cross-industry clients. I am a Certified Usability Analyst (CUA) through Human Factors International (HFI), and my Master of Business Communication thesis through the University of St. Thomas, MN was focused on user experience.Approach• Work with companies to conduct comprehensive needs analysis, understanding objectives and desired outcomes. • Next create a program designed to fulfill those goals and resource appropriately (whether working directly and/or with my team).• A project plan is created and kicked off, with discussion of next steps in our collaboration through the study development cycle.• During fielding a variety of methods and tools may be employed via in-person, remote or unmoderated: Usability testing (prototype, live site/app and mixed method, multi-platform, accessibility-specific), interviews (audience/stakeholders), heuristic evaluation, ethnography and contextual field studies (in-store shop-along, workplace review), persona development, empathy and journey mapping, persona development; qualitative (i.e., interviews, focus groups); quantitative (i.e., exit, experience, awareness, satisfaction, panel research, ad hoc survey efforts).• Conduct in-depth analysis to ensure key questions are asked and answered, debriefing with clients throughout the fielding process.• Reporting is visually-based, focused on clearly identifying key findings, actionable results and clear next step recommendations.I am collaborative, creative in offering solutions to meet customized needs, organized in my approach and ultimately focused on improving end experiences, thereby benefiting business. I am happy to assist you with your research project - please get in touch.Sample Clients: 3M, AT&T, Blue Cross and Blue Shield, Bosch Home Appliances, Clorox, Securian Financial, Target