As someone who has always believed in the power of great storytelling and building meaningful connections, I passionately believe that social media has become the anchor of any successful B2B marketing strategy.As the Director of Product and Customer Marketing at Oktopost, I am proud to have played a pivotal role in helping many B2B brands transform how they manage and measure social media – proving how to use social media not only as a distribution channel to tell second-to-none stories but also as a revenue generator. Since joining the Okotpost team in 2014, when the team was just five members strong and social media as a tactic for B2B brands was just starting to be used, I have taken a hands-on approach to learning the power of social media for brands and have dedicated myself to working closely with our B2B customers to implement, train, and scale their employee advocacy programs. I’m also honored to have created Radically Transparent, a wildly successful podcast geared towards the inner workings of the modern-day marketer. With over 140 episodes, I’ve had the opportunity to speak with many inspiring marketing leaders from brands such as Intel, Google, Similarweb, Demandbase, Oracle, Adobe, Visa, Cisco, Microsoft, Cision, LinkedIn, SAP, Atos, and more.I am also proud to lead all of our Certification Social Media Workshops, designed to level up the modern-day B2B social media manager and empower them to leverage social media as a force multiplier to drive revenue growth and help marketers earn their seat at the strategy table.In my tenured experience working in social media marketing, I always say my secret to creating great stories has always been led with a single mindset:"There are no such things in life as problems, only challenges waiting to be solved. And who doesn't love a good challenge?”Over the 10+ years I have been in the B2B space, I have been committed to using social media to weave together narratives, solve great challenges, and connect people with brands. Put simply, brands are made up of people, people have interesting stories and it's the people behind the brand that hold the power to move the brand forward. So if you’re a B2B marketer, I’d love to connect.